Brain Food Media Aniview ( Partnership Discussion )

Hi =
Karan

I would like to =
get back to our initial conversations, for a =
catch-up.

Your answers =
and with yellow our requirements or answers

=C2=B7    =
     A white label solution, everything served through =
our domain – Yes we support =
this. OK
=
=C2=B7         full API access, as everything will =
be implemented on our own  interface- Yes we support this OK
=
=C2=B7         2 months of development phase, =
without charge – We don’t charge any development fee for any thing we =
only charge on the usage ( we charge on the impressions served through =
your demand seat once you start using the platform
=C2=B7   =
      PMP deals features- This we can discuss over =
a call =E2=80=93 Please a specific =
answers: PMP deals for Google and Adform are supported with the same =
code? Will we be able to add PMP campaigns on your system and have the =
system server first priority the direct campaigns, second priority the =
PMP campaigns and third priority Open =
Auction?

=C2=B7       =
  Open Marketplace features, handle different demand partners with =
endpoints or/and tags (?)=

=C2=B7         Direct ad serving (display or =
vast)- Yes we support this only for video , if you want to display =
ads between the players this is something we can do (Ok, we can collaborate =
only on video)

Your inventory right now is =
about 200M. you plan to expand, which is something you can=E2=80=99t do =
right now, as you are representatives of vidverto.io only for the greek market. =
And you have no =
pmp deals and direct serving =E2=80=93 prerequisites in order to =
collaborate with large groups.

Brain food media current =
model

 =C2=B7 You serve in article placements, video ads in =
the following form:

a. First priority for each publisher are the =
direct video ads in the form of outstream video ads –
b. If there is =
no direct outstream video available, second priority are PMP deals, by =
the publisher (for their sites), with clients, through Google Dv360 or =
Adform. These are also outstream video ads.
c. If there are no PMP =
deals by the publisher, you serve general PMP deals, by your commercial =
team, with advertising agencies, through Google Dv360 or Adform. These =
are also outstream video ads.
d. If there is no ad in *c* we monetize =
the inventory through Open Marketplace in the following way: A video =
player is loaded, which randomly plays a video from the Publisher =
(autoplay), in an article position. And as a pre roll we play video ads =
through Open Marketplace. Actually it=E2=80=99s in an in-article =
position, it plays a video and before that it plays prerolls (one or =
more). But, if an ad is available, the video player does not =
load.
Is it something you can =
support out of the box?

Questions:

Is it =
something you can support out of the box?- yes we do support =
everything in the video landscape but if there is anything custom you =
need we need to get on a call to discuss that, additionally we can =
discuss a few points over call in detail regarding PMP deals.
Can =
I have an offer now that you have all the data I can really find and =
calculate? – We can’t roll out an offer without prior understanding =
or call where I am not sure how you are planning to integrate your =
demand sources and have exact requirements.
Will we be charged on =
anything else (hidden or unknown charges), such us requests regardless =
of filled or not, programmatic fills, programmatic bids etc.-As =
mentioned by me above you will only be charged on the impressions served =
through your Demand seats if you want Aniview to bring its own demand we =
can do that as well but we will not be charging any ad serving fee on =
the demand served through our marketplace, we will only we charging =
revenue share of 80-20 ( 80% to Brain food media )
What=E2=80=99s =
the deal for using your demand stack – which rates? (currently we have =
12% from Adform on 60 demand sources on Open Marketplace and 10% on PMP =
deals)We will of course add our demand sources, this should be included =
on the deal.-  As mentioned by me above you will only be charged =
on the impressions served through your Demand seats if you want Aniview =
to bring its own demand we can do that as well but we will not be =
charging any ad serving fee on the demand served through our =
marketplace, we will only we charging revenue share of 80-20 ( 80% to =
Brain food media ). We can close the commercials =
once we have the exact requirement and I have the better understanding =
of what exactly you want in terms of integration
We need a specific =
model.

For our demand stack we have no commercial model =
for direct ad serving, PMP and Open Auction, so we can=E2=80=99t move =
forward the conversation without details.

Thanks a lot for your =
time, and I look forward to hearing talking to you =
– 

Schedule your call with me

Cheers, 

K=
aran