RE: Introduction BrainFood Media PubMatic

This is a multipart message in MIME format. ——=_NextPart_000_01A9_01DAC3E4.DC2BAAA0 Content-Type: multipart/related; boundary=”—-=_NextPart_001_01AA_01DAC3E4.DC2BAAA0″ ——=_NextPart_001_01AA_01DAC3E4.DC2BAAA0 Content-Type: multipart/alternative; boundary=”—-=_NextPart_002_01AB_01DAC3E4.DC2BAAA0″ ——=_NextPart_002_01AB_01DAC3E4.DC2BAAA0 Content-Type: text/plain; charset=”UTF-8″ Content-Transfer-Encoding: quoted-printable Steile auto Mazi me to episynaptomeno =20 Hello Laurence, =20 Thank you for your detailed explanation. =20 I would like to clarify a few details. Brainfood Digital Media & = Publishing M.E.P.E. is…

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Steile auto

Mazi me to episynaptomeno

=20

Hello Laurence,

=20

Thank you for your detailed explanation.

=20

I would like to clarify a few details. Brainfood Digital Media & =
Publishing M.E.P.E. is the name of our company. The platform we are =
building, currently in the beta testing stage, is cleon.tv. Cleon.tv is =
owned by Brainfood (attached is a screenshot from our registrar).

=20

Our ads.txt lines have been inserted in a very small number of our =
publishers’ networks due to operational details. This operation of =
switch to cleon.tv is ongoing. Additionally, our sellers.json is not yet =
complete, as there are websites that are currently onboarding and more =
sites are being added continuously.

=20

At the moment, and since 2021, we monetize our network’s inventory with =
Vidverto SSP. We are actively seeking demand partners that will be =
connected directly to our own ssp, cleon.tv, based on Adbutler.com. =
Before switching to our own SSP, we need to make sure that everything is =
going as expected and we need collaboration with demand partners.=20

=20

We have contracts with all our publishers to monetize their inventory. =
For some publishers, this includes their entire inventory, while for =
others, it is an agreed-upon amount.

=CE=9C=CE=B5 =CE=B5=CE=BA=CF=84=CE=AF=CE=BC=CE=B7=CF=83=CE=B7=20

=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85

Brainfood Media

www .brainfoodmedia.gr | www =
.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr |Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43

doraq @brainfoodmedia.gr=20

P. +30 212 1056743 =E2=80=93 =CE=95=CF=83=CF=89=CF=84. 2

=20

From: Laurence Harroch <laurence.harroch@pubmatic.com =
>=20
Sent: Thursday, June 20, 2024 7:32 PM
To: Tasos Vogiatzis <tv@brainfoodmedia.gr =
>; ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr >; Cristian =
Coccia <cristian.coccia@pubmatic.com =
>
Cc: Amelie Grenier-Bolay <amelie.grenier@pubmatic.com =
>
Subject: RE: Introduction BrainFood Media PubMatic

=20

Hi Tasos,

=20

I hope you are well

I’ve received IQ’s feedback and they need more clarity on the =
relationship between BrainFood Media and Cleon.tv (see your sellers.json =
file under cleon.tv).

As you are acting as a reseller, they need to check the directness of =
your relationship with media owners. =20

Could you please clarify the relationship between BrainFood Media and =
Cleon.tv?

You are listed as a different entity on Pub’s file. It seems that the =
main seller details are in Cleon.tv and when we see your PUB’s ads.txt =
file, Cleon is listed as the RESELLER for the majority of your =
inventory, rocking / mednutrition / magnesianews / skai /, etc..

They’ve also noticed that Cleon buys through VIDVERTO, such as =
https://www.madata.gr/ads.txt, =
https://adstxt.orangeclickmedia.com/alfavita.gr/ads.txt.

Apart from the above, they can see that there are some publishers where =
no entry of Cleon.tv and BrainFood has been listed. =20

Actually, things are a bit scattered, so it would be great if you could =
provide some evidence of your relationships with all the publishers =
listed in your file, such as IO/MSA.

Please take a look at the attached document which lists all of IQ’s =
requirements. This will help you to understand what we are looking for =
when it comes to approving a publisher on our platform.

Many thanks,

Best,

Laurence

=20

______________

Laurence Harroch | Director, Publisher Development Southern Europe & =
MENA

40 rue du Louvre, Paris, 75001 =
Paris, France

m: +33 6 27 38 32 04

=20

_____ =20

De : Tasos Vogiatzis <tv@brainfoodmedia.gr =
>
Envoy=C3=A9 : mardi 18 juin 2024 17:21
=C3=80 : Laurence Harroch <laurence.harroch@pubmatic.com =
>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr >; Cristian =
Coccia <cristian.coccia@pubmatic.com =
>
Cc : Amelie Grenier-Bolay <amelie.grenier@pubmatic.com =
>
Objet : RE: Introduction BrainFood Media PubMatic=20

=20

Thanks Laurence, waiting for your feedback

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr=20

=20

P. 212-1056743 | M: +306940715510

=20

From: Laurence Harroch <laurence.harroch@pubmatic.com =
>=20
Sent: Tuesday, June 18, 2024 4:19 PM
To: =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr >; ‘Tasos =
Vogiatzis’ <tv@brainfoodmedia.gr >; =
Cristian Coccia <cristian.coccia@pubmatic.com =
>
Cc: Amelie Grenier-Bolay <amelie.grenier@pubmatic.com =
>
Subject: RE: Introduction BrainFood Media PubMatic

=20

Hi Theodora,

=20

Nice to e-meet you too !
Many thanks for your sellers.json file.

I’ve passed it on to our IQ team.

=20

I’ll keep you posted,

=20

Best,

Laurence

=20

______________

Laurence Harroch | Director, Publisher Development Southern Europe & =
MENA

40 rue du Louvre, Paris, 75001 =
Paris, France

m: +33 6 27 38 32 04

=20

_____ =20

De : =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr >
Envoy=C3=A9 : mardi 18 juin 2024 11:03
=C3=80 : ‘Tasos Vogiatzis’ <tv@brainfoodmedia.gr =
>; Laurence Harroch =
<laurence.harroch@pubmatic.com >; =
Cristian Coccia <cristian.coccia@pubmatic.com =
>
Cc : Amelie Grenier-Bolay <amelie.grenier@pubmatic.com =
>
Objet : RE: Introduction BrainFood Media PubMatic=20

=20

Hi Laurence,

=20

I hope you are fine. It=E2=80=99s nice to e-meet you!

=20

You can access our sellers.json file through the following URL:

https://us01.z.antigena.com/l/EiJLVcDQZwwoLEjLJHDWg1pocXs00IVjwtBYnayqrpu=
rROG6W4cRFca4HR~RXYNXhW4P7Enywb4b9DwcjKx-AxECjwbfT3IY79Oy5izbtZuzCQ74zcWy=
bDfyzQQ35udsGGUwtTLk3MpwnFvUclHnR6lxXs8olnWgzS6YdPkNMXaBOr3GHc~biea~=20

=20

If you have any questions or need additional information, please don’t =
hesitate to reach out.=20

=20

Best regards,

Theodora Kiourkenidou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr =20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr =
| Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

doraq@brainfoodmedia.gr =20

P. +30 212 1056743 =E2=80=93 Int. 2

=20

From: Tasos Vogiatzis <tv@brainfoodmedia.gr =
>=20
Sent: Monday, June 17, 2024 8:18 PM
To: ‘Laurence Harroch’ <laurence.harroch@pubmatic.com =
>; ‘Cristian Coccia’ =
<cristian.coccia@pubmatic.com >
Cc: ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr >; ‘Amelie =
Grenier-Bolay’ <amelie.grenier@pubmatic.com =
>
Subject: RE: Introduction BrainFood Media PubMatic

=20

Hi Laurence.

=20

Here you are:

=20

Could you tell more about Brainfood media and your current stack?

* What’s your ratio direct vs programmatic ? 15% – 85%
* What’s you ratio Open auction vs deals ? 80% – 20%
* What are the Ad formats you are monetizing ? Display, Native, online =
video ? Video, but Display & Native will also be incorporated
* Could you please share your sellers.json ? Dora will share with us =
(doraq@brainfoodmedia.gr )
* Do you have in-app inventory or is it only web and mobile web ? Only =
web (desktop+mobile)

If you have in-app inventory, then I would need the name of the app/ app =
bundle ID/ App store url .

=20

Could you please give the breakdown here after ?

=20

=09
Monthly programmatic Ad request

Current average eCPM in open Auction

Display Desktop

=09

Display mobile web

=09

Vid=C3=A9o Desktop

28M

3.2

Vid=C3=A9o mobile web

172M

3.2

Mobile In-App Display (please provide split % between IOS and Android)

=09

Mobile In-App Video (please provide split % between IOS and Android)

=09

=20

Next step: Will be to submit your domains for a quality check by our =
Inventory Quality team.

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr=20

=20

P. 212-1056743 | M: +306940715510

=20

From: Laurence Harroch <laurence.harroch@pubmatic.com =
>=20
Sent: Monday, June 17, 2024 11:31 AM
To: Tasos Vogiatzis <tv@brainfoodmedia.gr =
>; Cristian Coccia <cristian.coccia@pubmatic.com =
>
Cc: ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr >; Amelie =
Grenier-Bolay <amelie.grenier@pubmatic.com =
>
Subject: RE: Introduction BrainFood Media PubMatic

=20

Hi Tasos,

=20

Nice to meet you.

@Cristian Coccia: Thanks for the =
intro.

=20

@Tasos Vogiatzis : Thanks for the info =
you’ve shared.

Could you tell more about Brainfood media and your current stack?

* What’s your ratio direct vs programmatic ?

* What’s you ratio Open auction vs deals ?

* What are the Ad formats you are monetizing ? Display, Native, online =
video ?

* Could you please share your sellers.json ?

* Do you have in-app inventory or is it only web and mobile web ?

If you have in-app inventory, then I would need the name of the app/ app =
bundle ID/ App store url .

=20

Could you please give the breakdown here after ?

=20

=09
Monthly programmatic Ad request

Current average eCPM in open Auction

Display Desktop

=09

Display mobile web

=09

Vid=C3=A9o Desktop

=09

Vid=C3=A9o mobile web

=09

Mobile In-App Display (please provide split % between IOS and Android)

=09

Mobile In-App Video (please provide split % between IOS and Android)

=09

=20

Next step: Will be to submit your domains for a quality check by our =
Inventory Quality team.

Many thanks,

=20

Best,

Laurence

=20

______________

Laurence Harroch | Director, Publisher Development Southern Europe & =
MENA

40 rue du Louvre, Paris, 75001 =
Paris, France

m: +33 6 27 38 32 04

=20

_____ =20

De : Cristian Coccia < =
cristian.coccia@pubmatic.com>
Envoy=C3=A9 : lundi 17 juin 2024 10:07
=C3=80 : Tasos Vogiatzis < =
tv@brainfoodmedia.gr>; Amelie Grenier-Bolay < =
amelie.grenier@pubmatic.com>; =
Laurence Harroch < =
laurence.harroch@pubmatic.com>
Cc : ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>
Objet : Re: Introduction BrainFood Media PubMatic=20

=20

Yes, we received it!=20

Laurence will start our internal process to assess the opportunity and =
will get back to you if she will need additional details.

=20

Best,

Cristian

=20

From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Date: Sunday, 16 June 2024 at 18:58
To: Cristian Coccia < =
cristian.coccia@pubmatic.com>, Amelie Grenier-Bolay < =
amelie.grenier@pubmatic.com>, =
Laurence Harroch < =
laurence.harroch@pubmatic.com>
Cc: ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>
Subject: RE: Introduction BrainFood Media PubMatic

Hello Cristian

Can you please confirm that you received it?

I just sent it again.

Thanks a lot for getting back to me.

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr=20

=20

P. 212-1056743 | M: +306940715510

=20

From: Cristian Coccia < =
cristian.coccia@pubmatic.com>=20
Sent: Sunday, June 16, 2024 4:39 PM
To: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Cc: Amelie Grenier-Bolay < =
amelie.grenier@pubmatic.com>; Laurence Harroch < =
laurence.harroch@pubmatic.com>
Subject: Re: Introduction BrainFood Media PubMatic

=20

Hello Tasos,

=20

Thanks for reaching out.

My name=E2=80=99s Cristian and I look after at the Southern Europe at =
PubMatic alongside with Am=C3=A9lie.

Could you please resend the attachment you shared with Babs? Laurence =
(our publisher acquisition lead for the region) will process your =
details and will get back to you.

=20

Best,

Cristian

______________

Cristian Coccia | RVP, Southern Europe

Via Copernico, 38, 20125 Milan

m: +39 3408493080=20

=20

From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Date: Saturday, 15 June 2024 at 21:28
To: milan < milan@pubmatic.com>
Subject: FW: Introduction BrainFood Media PubMatic

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr=20

=20

P. 212-1056743 | M: +306940715510

=20

From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>=20
Sent: Saturday, June 15, 2024 10:25 PM
To: ‘Babs Kehinde’ < =
babs.kehinde@pubmatic.com>; ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>
Cc: ‘Amelie Grenier-Bolay’ < =
amelie.grenier@pubmatic.com>; =
‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>
Subject: RE: Introduction BrainFood Media PubMatic

=20

Hello Babs,

Any news?

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr=20

=20

P. 212-1056743 | M: +306940715510

=20

From: Babs Kehinde < =
babs.kehinde@pubmatic.com>=20
Sent: Friday, May 31, 2024 6:27 PM
To: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>; ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>
Cc: Amelie Grenier-Bolay < =
amelie.grenier@pubmatic.com>; =
‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>
Subject: Re: Introduction BrainFood Media PubMatic

=20

Hi Tasos,=20

=20

Thanks so much for getting back to me.

=20

Huge apologies for the delay here, this is on my side so I will make =
sure that I follow up with you and the team early next week on next =
steps.=20

=20

Apologies once again.=20

Best regards, Babs

______________

Babs Kehinde | Snr Director, Commerce Media – EMEA

The Kodak, 11 Keeley =
Street, London, WC2B 4AN, United Kingdom

m: 07930 545 008=20

=20

_____ =20

From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Sent: 31 May 2024 14:41
To: ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>; Babs =
Kehinde < babs.kehinde@pubmatic.com>
Cc: Amelie Grenier-Bolay < =
amelie.grenier@pubmatic.com>; =
‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>
Subject: RE: Introduction BrainFood Media PubMatic=20

=20

Hello

We still haven=E2=80=99t heard from you.

Are you interested in collaborating with us?

Best,

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr=20

=20

P. 212-1056743 | M: +306940715510

=20

From: =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>=20
Sent: Wednesday, March 27, 2024 1:31 PM
To: ‘Babs Kehinde’ < =
babs.kehinde@pubmatic.com>
Cc: ‘Tasos Vogiatzis’ < =
tv@brainfoodmedia.gr>; ‘Amelie Grenier-Bolay’ < =
amelie.grenier@pubmatic.com>; =
‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>; =
cleon2@brainfoodmedia.gr
Subject: RE: Introduction BrainFood Media PubMatic

=20

Hello Babs

=20

I hope you are fine

=20

The team collected the details you asked.

=20

=C2=B7 A list of all your domains/apps (attached)

=C2=B7 Monthly impression volume per app/domain (attached)

=C2=B7 Key Geo=E2=80=99s for the domains (attached)

=C2=B7 Do you support ads.txt for your domains? YES

=C2=B7 Do you have a sellers.json page YES

=C2=B7 Sample (average) CPM=E2=80=99s, for comparison 1$ – 2.5$

=C2=B7 Confirm your preferred integration method. =CE=9Fpen RTB =
Adbutler, TargetVideo platform

=C2=B7 Which other demand partners do you work with? Adform

=C2=B7 What framework are you managing consent under? Our publishers =
use mainly Inmobi (ex Quantcast)

=20

If you need anything extra feel free to ask.=20

=20

Best

Theodora Kiourkenidou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr =
| Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

doraq@brainfoodmedia.gr=20

P. +30 212 1056743 =E2=80=93 Int. 2

=20

From: Babs Kehinde < =
babs.kehinde@pubmatic.com>=20
Sent: Tuesday, March 19, 2024 3:13 PM
To: =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>
Cc: ‘Tasos Vogiatzis’ < =
tv@brainfoodmedia.gr>; Amelie Grenier-Bolay < =
amelie.grenier@pubmatic.com>
Subject: Re: Introduction BrainFood Media PubMatic

=20

Hi Dora,=20

=20

So this would just be your preferred integration path for your =
publishers – eg: oRTB, Open Bidding, TAM etc. I know you also mentioned =
that you worked with a specific video platform so you can add that here =
and we will investigate any history we have of integrating via that path =
as well.=20

=20

Hope this answers your question.

Best regards,=20

Babs

______________

Babs Kehinde | Snr Director, Commerce Media – EMEA

33 Broadwick St, London, W1F =
0DQ

m: 07930 545 008=20

=20

_____ =20

From: =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>
Sent: 19 March 2024 13:01
To: Babs Kehinde < =
babs.kehinde@pubmatic.com>
Cc: ‘Tasos Vogiatzis’ < =
tv@brainfoodmedia.gr>
Subject: RE: Introduction BrainFood Media PubMatic=20

=20

Hey Babs, I hope you are fine

=20

I need some clarification for the preferred integration method.=20

=20

You mean the integration for the platform?

What are the options we have?

=20

Thank you=20

=20

Best

=20

Theodora Kiourkenidou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr =20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr =
| Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

doraq@brainfoodmedia.gr=20

P. +30 212 1056743 =E2=80=93 Int. 2

=20

From: Babs Kehinde < =
babs.kehinde@pubmatic.com>=20
Sent: Tuesday, March 19, 2024 11:49 AM
To: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>; Miguel Fernandez-Gil < =
miguel.fernandez@pubmatic.com>
Cc: ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>; =
cleon2@brainfoodmedia.gr
Subject: Re: Introduction BrainFood Media PubMatic

=20

Morning Tasos and team,

=20

Hope all is well with you.

=20

I wanted to thank you for your time on the call last week and also for =
the recommendation =F0=9F=99=82.

=20

As promised I wanted to follow up with a request for the information we =
discussed as well as an introduction to my colleague Miguel who should =
be on hand to support this process from here.=20

=20

So following on from our discussion we will need some information for =
the initial vetting process with our internal Inventory quality team. So =
specifically could you share:=20

=20

=C2=B7 A list of all your domains/apps

=C2=B7 Monthly impression volume per app/domain

=C2=B7 Key Geo=E2=80=99s for the domains

=C2=B7 Do you support ads.txt for your domains?=20

=C2=B7 Do you have a sellers.json page

=C2=B7 Sample (average) CPM=E2=80=99s, for comparison

=C2=B7 Confirm your preferred integration method

=C2=B7 Which other demand partners do you work with?

=C2=B7 What framework are you managing consent under?

=20

Additionally, once we=E2=80=99re through the initial review =
we=E2=80=99ll need some more details on your business as well.

So could you also confirm:

=20

=C2=B7 Company Legal name=20

=C2=B7 Company Billing Address?=20

=C2=B7 Place of Incorporation

=C2=B7 Business Address=20

=C2=B7 Sales Contact

=C2=B7 Sales email=20

=C2=B7 Billing contact name

=C2=B7 Billing email=20

=C2=B7 Preferred currency=20

=C2=B7 Signer email=20

=C2=B7 Signer title

=20

Best regards,=20

=20

Babs

=20

______________

=20

Babs Kehinde | Snr Director, Commerce Media – EMEA

=20

33 Broadwick St, London, W1F 0DQ

=20

m: 07930 545 008

=20

_____ =20

From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Sent: 12 March 2024 09:10
To: Babs Kehinde < =
babs.kehinde@pubmatic.com>; ‘Rob Janes’ < =
rob@adbutler.com>; Miguel Fernandez-Gil < =
miguel.fernandez@pubmatic.com>
Cc: ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>; =
cleon2@brainfoodmedia.gr < =
cleon2@brainfoodmedia.gr>
Subject: RE: Introduction BrainFood Media PubMatic

=20

Thanks Babs

Looking forward to (e)meet!

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr

=20

P. 212-1056743 | M: +306940715510

=20

From: Babs Kehinde < =
babs.kehinde@pubmatic.com>
Sent: Monday, March 11, 2024 5:12 PM
To: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>; ‘Rob Janes’ < =
rob@adbutler.com>; Miguel Fernandez-Gil < =
miguel.fernandez@pubmatic.com>
Cc: ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>; =
cleon2@brainfoodmedia.gr
Subject: Re: Introduction BrainFood Media PubMatic

=20

That’s great Tasos, thanks for confirming.=20

=20

Invite should be in your inbox.=20

=20

Please feel free to share with any of your colleagues who you think =
would be relevant.=20

Best regards,

Babs

______________

Babs Kehinde | Snr Director, Commerce Media – EMEA

33 Broadwick St, London, W1F =
0DQ

m: 07930 545 008

=20

_____ =20

From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Sent: 11 March 2024 12:49
To: Babs Kehinde < =
babs.kehinde@pubmatic.com>; ‘Rob Janes’ < =
rob@adbutler.com>; Miguel Fernandez-Gil < =
miguel.fernandez@pubmatic.com>
Cc: ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>; =
cleon2@brainfoodmedia.gr < =
cleon2@brainfoodmedia.gr>
Subject: RE: Introduction BrainFood Media PubMatic

=20

Hello Babs

Thursday 11.00 GMT (13:00 in Athens, Greece) is perfect for us.

Thanks a lot for your quick response.

Best,

=20

Tasos Vogiatzis

Managing Director

=20

www.brainfoodmedia.gr | =
www.brainfood.gr

=20

P. 212-1056743 | M: +306940715510

=20

From: Babs Kehinde < =
babs.kehinde@pubmatic.com>
Sent: Monday, March 11, 2024 1:40 PM
To: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>; ‘Rob Janes’ < =
rob@adbutler.com>; Miguel Fernandez-Gil < =
miguel.fernandez@pubmatic.com>
Cc: ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ < =
dkouloukountis@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>
Subject: Re: Introduction BrainFood Media PubMatic

=20

Huge apologies Tasos,

=20

This note must have slipped through the cracks.=20

=20

I have a few options over the coming days if you’re still available:

=20

Tuesday 12th : 11 – 1pm GMT

Thursday 14th : 10 – 12pm GMT

or Friday 15th : 2 – 3pm GMT

=20

Please let me know if any of those slots work and I’ll share a zoom =
invite for us to catch up.

Best regards,

Babs

______________

Babs Kehinde | Snr Director, Commerce Media – EMEA

33 Broadwick St, London, W1F =
0DQ

m: 07930 545 008

=20

Best regards, Babs

______________

Babs Kehinde | Snr Director, Commerce Media – EMEA

33 Broadwick St, London, W1F =
0DQ

m: 07930 545 008=20

=20

——=_NextPart_002_01AB_01DAC3E4.DC2BAAA0
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Content-Transfer-Encoding: quoted-printable

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Steile auto

Mazi me to episynaptomeno

Hello Laurence,

Thank you for your detailed =
explanation.

I would like to clarify a few details. Brainfood Digital Media =
& Publishing M.E.P.E. is the name of our company. The platform we =
are building, currently in the beta testing stage, is cleon.tv. Cleon.tv =
is owned by Brainfood (attached is a screenshot from our =
registrar).

Our ads.txt lines have been inserted in a very small number of =
our publishers’ networks due to operational details. This operation of =
switch to cleon.tv is ongoing. Additionally, our sellers.json is not yet =
complete, as there are websites that are currently onboarding and more =
sites are being added continuously.

At the moment, and since 2021, we monetize our network’s =
inventory with Vidverto SSP. We are actively seeking demand partners =
that will be connected directly to our own ssp, cleon.tv, based on =
Adbutler.com. Before switching to our own SSP, we need to make sure that =
everything is going as expected and we need collaboration with demand =
partners.

We have contracts with all our publishers to monetize their =
inventory. For some publishers, this includes their entire inventory, =
while for others, it is an agreed-upon =
amount.

=CE=9C=CE=B5 =CE=B5=CE=BA=CF=84=CE=AF=CE=BC=CE=B7=CF=83=CE=B7 =

=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85

Brainfood Media

www.brainfoodmedia.gr =
| www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr |Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 =
43

doraq@brainfoodmedia.gr =

P. +30 212 1056743 =E2=80=93 =CE=95=CF=83=CF=89=CF=84. =
2

From: Laurence =
Harroch <laurence.harroch@pubmatic.c=
om>
Sent: Thursday, June 20, 2024 7:32 =
PM
To: Tasos Vogiatzis <tv@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; =
Cristian Coccia <cristian.coccia@pubmatic.com=
>
Cc: Amelie Grenier-Bolay <amelie.grenier@pubmatic.com>
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Hi =
Tasos,

I hope you are =
well

I’ve received IQ’s feedback and =
they need more clarity on the relationship between BrainFood Media and =
Cleon.tv (see your sellers.json file under =
cleon.tv).

As you are acting as a reseller, =
they need to check the directness of your relationship with media =
owners.

Could =
you please clarify the relationship between BrainFood Media and =
Cleon.tv?

You are listed as a different =
entity on Pub’s file. It seems that the main seller details are in =
Cleon.tv and when we see your PUB’s ads.txt file, Cleon is listed as the =
RESELLER for the majority of your inventory, rocking / mednutrition / =
magnesianews / skai /, etc..

They’ve =
also noticed that Cleon buys through VIDVERTO, such as https://www.madata.gr/ads.txt,=
https://=
adstxt.orangeclickmedia.com/alfavita.gr/ads.txt.

Apart from the above, they can =
see that there are some publishers where no entry of Cleon.tv and =
BrainFood has been listed.

Actually, things are a bit =
scattered, so it would be great if you could provide some evidence of =
your relationships with all the publishers listed in your file, such as =
IO/MSA.

Please take a look at the =
attached document which lists all of IQ’s requirements. This will help =
you to understand what we are looking for when it comes to approving a =
publisher on our platform.

Many =
thanks,

Best,

=

Laurence

______________

Laurence Harr=
och | Director, Publisher Development Southern Europe & =
MENA

40 rue du Louvre, Paris, 75001 Paris, =
France

m=
: +33 6 27 38 32 04

D=
e : =
Tasos Vogiatzis <tv@brainfoodmedia.gr>
E=
nvoy=C3=A9 : mardi 18 juin 2024 17:21
=C3=80 : Laurence =
Harroch <laurence.harroch@pubmatic.c=
om>; ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; =
Cristian Coccia <cristian.coccia@pubmatic.com=
>
Cc : Amelie Grenier-Bolay <amelie.grenier@pubmatic.com>
Objet : RE: Introduction BrainFood Media <> =
PubMatic

Thanks Laurence, waiting for your feedback

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr =

P. 212-1056743 | M: +306940715510

From: Laurence =
Harroch <laurence.harroch@pubmatic.c=
om>
Sent: Tuesday, June 18, 2024 4:19 PM
To: =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>; =
‘Tasos Vogiatzis’ <tv@brainfoodmedia.gr>; =
Cristian Coccia <cristian.coccia@pubmatic.com=
>
Cc: Amelie Grenier-Bolay <amelie.grenier@pubmatic.com>
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Hi =
Theodora,

Nice to e-meet you too !
Many =
thanks for your sellers.json file.

I’ve =
passed it on to our IQ team.

I’ll keep you =
posted,

Best,

=

Laurence

______________

Laurence Harr=
och | Director, Publisher Development Southern Europe & =
MENA

40 rue du Louvre, Paris, 75001 Paris, =
France

m=
: +33 6 27 38 32 04

D=
e : =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>Envoy=C3=A9 : mardi 18 juin 2024 11:03
=C3=80 : =
‘Tasos Vogiatzis’ <tv@brainfoodmedia.gr>; =
Laurence Harroch <laurence.harroch@pubmatic.c=
om>; Cristian Coccia <cristian.coccia@pubmatic.com=
>
Cc : Amelie Grenier-Bolay <amelie.grenier@pubmatic.com>
Objet : RE: Introduction BrainFood Media <> =
PubMatic

Hi =
Laurence,

I hope you are =
fine. It=E2=80=99s nice to e-meet you!

You can access =
our sellers.json file through the following URL:

https://us01.z.antigena.com/l/EiJLVcDQZwwoLEjLJHDWg1pocXs00IVjwtBYna=
yqrpurROG6W4cRFca4HR~RXYNXhW4P7Enywb4b9DwcjKx-AxECjwbfT3IY79Oy5izbtZuzCQ7=
4zcWybDfyzQQ35udsGGUwtTLk3MpwnFvUclHnR6lxXs8olnWgzS6YdPkNMXaBOr3GHc~biea~=

If you have any =
questions or need additional information, please don’t hesitate to reach =
out.

Best =
regards,

Theodora =
Kiourkenidou

Brainfood =
Media

www.brainfoodmedia.gr | www.influencing.gr

Alfavita.gr | Allyou.gr | Avopolis.gr | =
Botrini.gr | Childit.gr | Enwsi.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr | =
Thecaller.gr

Avlonos 1, Athens, zip. 104 =
43

doraq@brainfoodmedia.gr =

P. +30 212 1056743 =E2=80=93 Int. =
2

From: Tasos =
Vogiatzis <tv@brainfoodmedia.gr> =

Sent: Monday, June 17, 2024 8:18 PM
To: ‘Laurence =
Harroch’ <laurence.harroch@pubmatic.c=
om>; ‘Cristian Coccia’ <cristian.coccia@pubmatic.com=
>
Cc: ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; =
‘Amelie Grenier-Bolay’ <amelie.grenier@pubmatic.com>
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Hi Laurence.

Here you are:

Could you tell more about =
Brainfood media and your current stack?

What’s your ratio direct vs programmatic ? =
15% – =
85%

What’s you ratio Open auction vs deals ? 80% – 20%

What are the Ad formats you are =
monetizing ? Display, Native, online video ? Video, but Display & Native will also be =
incorporated

Could you please share your sellers.json ? =
Dora will share with us (doraq@brainfoodmedia.gr)

Do you have in-app inventory or is it only =
web and mobile web ? Only web =
(desktop+mobile)

If you have in-app inventory, =
then I would need the name of the app/ app bundle ID/ App =
store url .

Could you please give the =
breakdown here after ?

Monthly programmatic Ad =
request

Current average eCPM in open =
Auction

Display =
Desktop

0

Display mobile =
web

0

Vid=C3=A9o =
Desktop

28M

3.2

Vid=C3=A9o mobile =
web

172M

3.2

Mobile In-App Display (please =
provide split % between IOS and =
Android)

0

Mobile In-App Video (please =
provide split % between IOS and =
Android)

0

Next step: Will be to submit =
your domains for a quality check by our Inventory Quality =
team.

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

P. 212-1056743 | M: +306940715510

From: Laurence =
Harroch <laurence.harroch@pubmatic.c=
om>
Sent: Monday, June 17, 2024 11:31 AM
To: =
Tasos Vogiatzis <tv@brainfoodmedia.gr>; =
Cristian Coccia <cristian.coccia@pubmatic.com=
>
Cc: ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; =
Amelie Grenier-Bolay <amelie.grenier@pubmatic.com>
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Hi =
Tasos,

Nice to meet =
you.

@Cristian =
Coccia: Thanks for the =
intro.

@Tasos Vogiatzis : =
Thanks for the info you’ve shared.

Could you tell more about =
Brainfood media and your current =
stack?

What’s your =
ratio direct vs programmatic ?

What’s you ratio Open auction vs deals =
?

What are the =
Ad formats you are monetizing ? Display, Native, online video =
?

Could you =
please share your sellers.json =
?

Do you have =
in-app inventory or is it only web and mobile web =
?

If you have in-app inventory, =
then I would need the name of the app/ app bundle ID/ App =
store url .

Could you please =
give the breakdown here after ?

Monthly programmatic Ad =
request

Current average eCPM in open =
Auction

Display =
Desktop

Display mobile =
web

Vid=C3=A9o =
Desktop

Vid=C3=A9o mobile =
web

Mobile In-App Display (please =
provide split % between IOS and =
Android)

Mobile In-App Video (please =
provide split % between IOS and =
Android)

Next step: Will be =
to submit your domains for a quality check by our Inventory Quality =
team.

Many =
thanks,

Best,

=

Laurence

______________

Laurence Harr=
och | Director, Publisher Development Southern Europe & =
MENA

4=
0 rue du Louvre, Paris, 75001 Paris, France

m=
: +33 6 27 38 32 04

Δείτε Επίσης

Vidverto issue REWARDED | panathinaikos.gr

D=
e : =
Cristian Coccia <cristian.cocc=
ia@pubmatic.com&=
gt;
Envoy=C3=A9 : lundi 17 juin 2024 10:07
=C3=80 : =
Tasos Vogiatzis <tv@brainfoodm=
edia.gr&=
gt;; Amelie Grenier-Bolay <amelie.grenie=
r@pubmatic.com&=
gt;; Laurence Harroch <laurence.harr=
och@pubmatic.com&=
gt;
Cc : ‘=CE=
=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘=
<doraq@brainfo=
odmedia.gr&=
gt;
Objet : Re: Introduction BrainFood Media <> =
PubMatic

Yes, we received it! =

Laurence will start our =
internal process to assess the opportunity and will get back to you if =
she will need additional details.

=

Best,

Cristian

=

From: Tasos Vogiatzis =
<tv@brainfoodmedia.gr>
Date: =
Sunday, 16 June 2024 at 18:58
To: Cristian Coccia =
<cristian.coccia@pubmatic.com>, Amelie =
Grenier-Bolay <amelie.grenier@pubmatic.com>, Laurence =
Harroch <laurence.harroch@pubmatic.com>
Cc: =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=
=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘ =
<doraq@brainfoodmedia.gr>
Subject: =
RE: Introduction BrainFood Media <> =
PubMatic

Hello Cristian

Can you please confirm that you received it?

I just sent it again.

Thanks a lot for getting back to me.

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

P. 212-1056743 | M: +306940715510

From: Cristian =
Coccia <cristian.cocc=
ia@pubmatic.com> =

Sent: Sunday, June 16, 2024 4:39 PM
To: Tasos =
Vogiatzis <tv@brainfoodm=
edia.gr>
Cc=
: Amelie Grenier-Bolay <amelie.grenie=
r@pubmatic.com>; =
Laurence Harroch <laurence.harr=
och@pubmatic.com>
Su=
bject: Re: Introduction BrainFood Media <> =
PubMatic

Hello =
Tasos,

=

Thanks for reaching =
out.

My name=E2=80=99s Cristian =
and I look after at the Southern Europe at PubMatic alongside with =
Am=C3=A9lie.

Could you =
please resend the attachment you shared with Babs? Laurence (our =
publisher acquisition lead for the region) will process your details and =
will get back to you.

=

Best,

Cristian

_=
_____________

C=
ristian Coccia | RVP, Southern =
Europe

V=
ia Copernico, 38, 20125 Milan

m=
: +39 3408493080

=

From: Tasos Vogiatzis =
<tv@brainfoodmedia.gr>
Date: =
Saturday, 15 June 2024 at 21:28
To: milan <milan@pubmatic.com>
Subject: =
FW: Introduction BrainFood Media <> =
PubMatic

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

P. 212-1056743 | M: +306940715510

From: Tasos =
Vogiatzis <tv@brainfoodm=
edia.gr> =

Sent: Saturday, June 15, 2024 10:25 PM
To: ‘Babs =
Kehinde’ <babs.kehinde@=
pubmatic.com>; =
‘=CE=98=CE=B5=CE=
=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘ =
<doraq@brainfo=
odmedia.gr>
Cc=
: ‘Amelie Grenier-Bolay’ <amelie.grenie=
r@pubmatic.com>; =
‘=CE=94=CE=B7=CE=
=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘ =
<dkouloukounti=
s@brainfoodmedia.gr>
Su=
bject: RE: Introduction BrainFood Media <> =
PubMatic

Hello Babs,

Any news?

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

P. 212-1056743 | M: +306940715510

From: Babs =
Kehinde <babs.kehinde@=
pubmatic.com> =

Sent: Friday, May 31, 2024 6:27 PM
To: Tasos =
Vogiatzis <tv@brainfoodm=
edia.gr>; =
‘=CE=98=CE=B5=CE=
=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘ =
<doraq@brainfo=
odmedia.gr>
Cc=
: Amelie Grenier-Bolay <amelie.grenie=
r@pubmatic.com>; =
‘=CE=94=CE=B7=CE=
=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘ =
<dkouloukounti=
s@brainfoodmedia.gr>
Su=
bject: Re: Introduction BrainFood Media <> =
PubMatic

H=
i Tasos,

&=
nbsp;

T=
hanks so much for getting back to me.

&=
nbsp;

H=
uge apologies for the delay here, this is on my side so I will make sure =
that I follow up with you and the team early next week on next =
steps.

&=
nbsp;

A=
pologies once again.

B=
est regards, Babs

_=
_____________

B=
abs Kehinde | Snr Director, Commerce Media – =
EMEA

T=
he Kodak, 11 Keeley Street, London, WC2B 4AN, United =
Kingdom

m=
: 07930 545 008

F=
rom: =
Tasos Vogiatzis <tv@brainfoodm=
edia.gr&=
gt;
Sent: 31 May 2024 14:41
To: ‘=CE=
=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘=
<doraq@brainfo=
odmedia.gr&=
gt;; Babs Kehinde <babs.kehinde@=
pubmatic.com&=
gt;
Cc: Amelie Grenier-Bolay <amelie.grenie=
r@pubmatic.com&=
gt;; ‘=CE=
=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘=
<dkouloukounti=
s@brainfoodmedia.gr&=
gt;
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Hello

We still haven=E2=80=99t heard from you.

Are you interested in collaborating with us?

Best,

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr

Enwsi.gr | Epixeiro.gr | Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr

P. 212-1056743 | M: +306940715510

From: =
=CE=98=CE=B5=CE=
=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfo=
odmedia.gr> =

Sent: Wednesday, March 27, 2024 1:31 PM
To: ‘Babs =
Kehinde’ <babs.kehinde@=
pubmatic.com>
Cc=
: ‘Tasos Vogiatzis’ <tv@brainfoodm=
edia.gr>; =
‘Amelie Grenier-Bolay’ <amelie.grenie=
r@pubmatic.com>; =
‘=CE=94=CE=B7=CE=
=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘ =
<dkouloukounti=
s@brainfoodmedia.gr>; =
cleon2@brainf=
oodmedia.gr
Subjec=
t: RE: Introduction BrainFood Media <> =
PubMatic

Hello =
Babs

I hope you are =
fine

The team =
collected the details you asked.

=C2=
=B7    A list of all your domains/apps =
(=
attached)

=C2=
=B7    Monthly impression volume per app/domain =
(=
attached)

=C2=
=B7    Key Geo=E2=80=99s for the domains =
(=
attached)

=C2=
=B7    Do you support ads.txt for your =
domains? YES

=C2=
=B7    Do you have a sellers.json page =
YES

=C2=
=B7    Sam=
ple (average) CPM=E2=80=99s, for comparison 1=
$ – 2.5$

=C2=
=B7    Confirm your preferred integration method. =
=CE=
=9Fp=
en RTB Adbutler, TargetVideo platform

=C2=
=B7    Which other demand partners do you work =
with? Adform

=C2=
=B7    What framework are you managing consent =
under? Our publishers use mainly Inmobi (ex =
Quantcast)

&=
nbsp;

If you need =
anything extra feel free to ask.

Best=

Theodora =
Kiourkenidou

Brainfood =
Media

www.brainfoodmedia.gr | www.influencing.gr

Alfavita.gr | =
Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Enwsi.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | =
Thecaller.gr

Avlonos 1, Athens, zip. 104 =
43

doraq@brainfoodmedia.gr

P. =
+30 212 1056743 =E2=80=93 Int. 2

From: Babs =
Kehinde <babs.kehinde@=
pubmatic.com> =

Sent: Tuesday, March 19, 2024 3:13 PM
To: =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfo=
odmedia.gr>
Cc=
: ‘Tasos Vogiatzis’ <tv@brainfoodm=
edia.gr>; Amelie =
Grenier-Bolay <amelie.grenie=
r@pubmatic.com>
Su=
bject: Re: Introduction BrainFood Media <> =
PubMatic

H=
i Dora,

&=
nbsp;

S=
o this would just be your preferred integration path for your publishers =
– eg: oRTB, Open Bidding, TAM etc. I know you also mentioned that you =
worked with a specific video platform so you can add that here and we =
will investigate any history we have of integrating via that path as =
well.

&=
nbsp;

H=
ope this answers your question.

B=
est regards,

B=
abs

_=
_____________

B=
abs Kehinde | Snr Director, Commerce Media – =
EMEA

3=
3 Broadwick St, London, W1F 0DQ

m=
: 07930 545 008

F=
rom: =
=CE=
=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfo=
odmedia.gr&=
gt;
Sent: 19 March 2024 13:01
To: Babs Kehinde =
<babs.kehinde@=
pubmatic.com&=
gt;
Cc: ‘Tasos Vogiatzis’ <tv@brainfoodm=
edia.gr&=
gt;
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Hey Babs, I =
hope you are fine

I need some =
clarification for the preferred integration method. =

You mean the =
integration for the platform?

What are the =
options we have?

Thank you =

Best=

Theodora =
Kiourkenidou

Brainfood =
Media

www.brainfoodmedia.gr | www.influencing.gr

Alfavita.gr | =
Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Enwsi.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | =
Thecaller.gr

Avlonos 1, Athens, zip. 104 =
43

doraq@brainfoodmedia.gr

P. =
+30 212 1056743 =E2=80=93 Int. 2

From: Babs =
Kehinde <babs.kehinde@=
pubmatic.com> =

Sent: Tuesday, March 19, 2024 11:49 AM
To: Tasos =
Vogiatzis <tv@brainfoodm=
edia.gr>; Miguel =
Fernandez-Gil <miguel.fernan=
dez@pubmatic.com>
Cc=
: ‘=CE=94=CE=B7=CE=
=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘ =
<dkouloukounti=
s@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=
=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘ =
<doraq@brainfo=
odmedia.gr>; =
cleon2@brainf=
oodmedia.gr
Subjec=
t: Re: Introduction BrainFood Media <> =
PubMatic

M=
orning Tasos and team,

&=
nbsp;

H=
ope all is well with you.

&=
nbsp;

I=
wanted to thank you for your time on the call last week and also for =
the recommendation 🙂.=

&=
nbsp;

A=
s promised I wanted to follow up with a request for the information we =
discussed as well as an introduction to my colleague Miguel who should =
be on hand to support this process from =
here.

&=
nbsp;

S=
o following on from our discussion we will need some information for the =
initial vetting process with our internal Inventory quality team. So =
specifically could you share:

=C2=
=B7    A list of all your =
domains/apps

=C2=
=B7    Monthly impression volume per =
app/domain

=C2=
=B7    Key Geo=E2=80=99s for the =
domains

=C2=
=B7    Do you support ads.txt for your =
domains?

=C2=
=B7    Do you have a sellers.json =
page

=C2=
=B7    Sample (average) CPM=E2=80=99s, for =
comparison

=C2=
=B7    Confirm your preferred integration =
method

=C2=
=B7    Which other demand partners do you work =
with?

=C2=
=B7    What framework are you managing consent =
under?

&=
nbsp;

A=
dditionally, once we=E2=80=99re through the initial review we=E2=80=99ll =
need some more details on your business as =
well.

S=
o could you also confirm:

=C2=
=B7    Company =
Legal name

=C2=
=B7    Company Billing =
Address?

=C2=
=B7    Place of =
Incorporation

=C2=
=B7    Business =
Address

=C2=
=B7    Sales Contact

=C2=
=B7    =
Sales email

=C2=
=B7    Billing =
contact name

=C2=
=B7    =
Billing email

=C2=
=B7    Preferred =
currency

=C2=
=B7    =
Signer email

=C2=
=B7    Signer title

B=
est regards,

&=
nbsp;

B=
abs

&=
nbsp;

_=
_____________

&=
nbsp;

B=
abs Kehinde | Snr Director, Commerce Media – =
EMEA

&=
nbsp;

3=
3 Broadwick St, London, W1F 0DQ

&=
nbsp;

m=
: 07930 545 008

&=
nbsp;

&=
nbsp;

F=
rom:&=
nbsp;Tasos Vogiatzis <tv@brainfoodm=
edia.gr&=
gt;
Sent: 12 March 2024 09:10
To: Babs =
Kehinde <babs.kehinde@=
pubmatic.com&=
gt;; ‘Rob Janes’ <rob@adbutler.=
com&=
gt;; Miguel Fernandez-Gil <miguel.fernan=
dez@pubmatic.com&=
gt;
Cc: ‘=CE=
=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘=
<dkouloukounti=
s@brainfoodmedia.gr&=
gt;; ‘=CE=
=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘=
<doraq@brainfo=
odmedia.gr&=
gt;; cleon2@brainf=
oodmedia.gr =
<cleon2@brainf=
oodmedia.gr&=
gt;
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Thanks Babs

Looking forward to (e)meet!

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr

Enwsi.gr | Epixeiro.gr | Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr

P. 212-1056743 | M: +306940715510

From: Babs =
Kehinde <babs.kehinde@=
pubmatic.com>
Se=
nt: Monday, March 11, 2024 5:12 PM
To: Tasos =
Vogiatzis <tv@brainfoodm=
edia.gr>; ‘Rob =
Janes’ <rob@adbutler.=
com>; Miguel =
Fernandez-Gil <miguel.fernan=
dez@pubmatic.com>
Cc=
: ‘=CE=94=CE=B7=CE=
=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘ =
<dkouloukounti=
s@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=
=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘ =
<doraq@brainfo=
odmedia.gr>; =
cleon2@brainf=
oodmedia.gr
Subjec=
t: Re: Introduction BrainFood Media <> =
PubMatic

T=
hat’s great Tasos, thanks for =
confirming.

&=
nbsp;

I=
nvite should be in your inbox.

&=
nbsp;

P=
lease feel free to share with any of your colleagues who you think would =
be relevant.

B=
est regards,

B=
abs

_=
_____________

B=
abs Kehinde | Snr Director, Commerce Media – =
EMEA

33 Broadwick =
St, London, W1F 0DQ

m=
: 07930 545 008

&=
nbsp;

F=
rom:&=
nbsp;Tasos Vogiatzis <tv@brainfoodm=
edia.gr&=
gt;
Sent: 11 March 2024 12:49
To: Babs =
Kehinde <babs.kehinde@=
pubmatic.com&=
gt;; ‘Rob Janes’ <rob@adbutler.=
com&=
gt;; Miguel Fernandez-Gil <miguel.fernan=
dez@pubmatic.com&=
gt;
Cc: ‘=CE=
=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘=
<dkouloukounti=
s@brainfoodmedia.gr&=
gt;; ‘=CE=
=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘=
<doraq@brainfo=
odmedia.gr&=
gt;; cleon2@brainf=
oodmedia.gr&=
nbsp;<cleon2@brainf=
oodmedia.gr&=
gt;
Subject: RE: Introduction BrainFood Media <> =
PubMatic

Hello Babs

Thursday 11.00 GMT (13:00 in Athens, Greece) is perfect for =
us.

Thanks a lot for your quick response.

Best,

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr

Enwsi.gr | Epixeiro.gr | Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr

P. 212-1056743 | M: +306940715510

From: Babs =
Kehinde <babs.kehinde@=
pubmatic.com>
Se=
nt: Monday, March 11, 2024 1:40 PM
To: Tasos =
Vogiatzis <tv@brainfoodm=
edia.gr>; ‘Rob =
Janes’ <rob@adbutler.=
com>; Miguel =
Fernandez-Gil <miguel.fernan=
dez@pubmatic.com>
Cc=
: ‘=CE=94=CE=B7=CE=
=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82‘ =
<dkouloukounti=
s@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=
=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85‘ =
<doraq@brainfo=
odmedia.gr>
Su=
bject: Re: Introduction BrainFood Media <> =
PubMatic

H=
uge apologies Tasos,

&=
nbsp;

T=
his note must have slipped through the =
cracks.

&=
nbsp;

I=
have a few options over the coming days if you’re still =
available:

&=
nbsp;

T=
uesday 12^th : 11 – 1pm GMT

T=
hursday 14^th : 10 – 12pm =
GMT

o=
r Friday 15^th : 2 – 3pm =
GMT

&=
nbsp;

P=
lease let me know if any of those slots work and I’ll share a zoom =
invite for us to catch up.

B=
est regards,

B=
abs

_=
_____________

B=
abs Kehinde | Snr Director, Commerce Media – =
EMEA

3=
3 Broadwick St, London, W1F 0DQ

m=
: 07930 545 008

&=
nbsp;

B=
est regards, Babs

_=
_____________

B=
abs Kehinde | Snr Director, Commerce Media – =
EMEA

3=
3 Broadwick St, London, W1F 0DQ

m=
: 07930 545 008

——=_NextPart_002_01AB_01DAC3E4.DC2BAAA0–

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——=_NextPart_000_01A9_01DAC3E4.DC2BAAA0–

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Τάσος Βογιατζής 21 Ιουνίου 2024

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