RE: Brainfood & Admixer Next steps
This is a multipart message in MIME format. ——=_NextPart_000_00B1_01DAC3D4.E70D42E0 Content-Type: multipart/alternative; boundary=”—-=_NextPart_001_00B2_01DAC3D4.E70D42E0″ ——=_NextPart_001_00B2_01DAC3D4.E70D42E0 Content-Type: text/plain; charset=”UTF-8″ Content-Transfer-Encoding: quoted-printable TO EIDA KI egw =CE=98=CE=B1 =CF=84=CE=BF = =CF=83=CF=85=CE=B6=CE=B7=CF=84=CE=B7=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =20 Tasos Vogiatzis Managing Director =20 www.brainfoodmedia.gr | = www.brainfood.gr=20 =20 P. 212-1056743 | M: +306940715510 =20 =20 From: =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 = =CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 = =20 Sent: Friday, June 21, 2024…
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charset=”UTF-8″
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TO EIDA KI egw
=CE=98=CE=B1 =CF=84=CE=BF =
=CF=83=CF=85=CE=B6=CE=B7=CF=84=CE=B7=CF=83=CE=BF=CF=85=CE=BC=CE=B5
=20
Tasos Vogiatzis
Managing Director
=20
www.brainfoodmedia.gr | =
www.brainfood.gr=20
=20
P. 212-1056743 | M: +306940715510
=20
=20
From: =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
=20
Sent: Friday, June 21, 2024 11:46 AM
To: ‘Tasos Vogiatzis’
Subject: FW: Brainfood & Admixer Next steps
=20
=CE=A4=CE=AC=CF=83=CE=BF =CE=B4=CE=B5=CF=82 =CF=84=CE=B9 =
=CE=BC=CE=BF=CF=85 =CE=BB=CE=AD=CE=BD=CE=B5 =CE=B5=CE=B4=CF=8E =
=CE=B1=CF=80=CF=8C =CF=84=CE=B7=CE=BD Admixer
=20
=CE=9B=CE=B9=CE=B3=CF=8C=CF=84=CE=B5=CF=81=CE=BF cookie matching =
=CF=80=CE=B5=CF=81=CE=B9=CF=83=CF=83=CF=8C=CF=84=CE=B5=CF=81=CE=BF =
demand.=20
One important thing to indicate here is that the less cookie matching we =
have, the more demand we can provide. If we connect via endpoints, we =
will have a cookie matching with you and a cookie matching with our =
DSPs. That means a lot of audience matching will be lost for DSPs.
=CE=93=CE=B9=CE=B1 =CF=84=CE=BF video =CE=BF =
=CE=BA=CE=B1=CE=BB=CF=8D=CF=84=CE=B5=CF=81=CE=BF=CF=82 =
=CF=84=CF=81=CF=8C=CF=80=CE=BF=CF=82 =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CF=84=CE=BF vast.=20
The most efficient way to integrate Video is VAST
=20
=CE=A4=CE=BF MCM =CF=84=CE=BF =
=CF=85=CF=80=CE=BF=CF=83=CF=84=CE=B7=CF=81=CE=AF=CE=B6=CE=BF=CF=85=CE=BD =
=CE=BC=CF=8C=CE=BD=CE=BF =CE=BC=CE=AD=CF=83=CF=89 vast.
Google MCM is available via VAST only.
=20
=CE=9C=CE=B5 =CE=B5=CE=BA=CF=84=CE=AF=CE=BC=CE=B7=CF=83=CE=B7=20
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85
Brainfood Media
www .brainfoodmedia.gr | www =
.influencing.gr
=20
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Enwsi.gr
Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr |Thecaller.gr
=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43
doraq @brainfoodmedia.gr=20
P. +30 212 1056743 =E2=80=93 =CE=95=CF=83=CF=89=CF=84. 2
=20
=20
From: Yaroslav Kholod <holod@admixer.net >=20
Sent: Thursday, June 20, 2024 8:08 PM
To: =CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr >
Cc: Volodymyr Zakrevsky <vz@admixer.net >; =
Yiannis Pavlakis <ypavlakis@admixeradvertising.com =
>; Tasos Vogiatzis =
<tv@brainfoodmedia.gr >; Eugenia Bambuleac =
<ebambuleac@admixer.com >; Sergiu =
Cocieru <scocieru@admixer.com >; Anatolii =
Halytskyi <ahalytskyi@admixer.com >; =
Denys Titoruk <dtitoruk@admixer.com >
Subject: Re: Brainfood & Admixer Next steps
=20
Hi Dora,
I appreciate your comprehensive answer and the information provided.
We’re OK with the site list provided, and it’s OK if we start step by =
step. You will give us websites that are the easiest to test.
One important thing to indicate here is that the less cookie matching we =
have, the more demand we can provide. If we connect via endpoints, we =
will have a cookie matching with you and a cookie matching with our =
DSPs. That means a lot of audience matching will be lost for DSPs.
The most efficient way to integrate Video is VAST and the most efficient =
way to integrate Display is our Header Bidding Wrapper (Admixer.HB). =
Furthermore, we already have integrated alternative ID solutions for the =
Header Biding (ID5, Panorama ID, Lexicon), which will benefit buying =
performance.
Anyway, we’re ready to start testing Admixer AdEx demand with Endpoints =
and cookie sync. Please meet @Anatolii Halytskyi =
, our Head of Supply AdOps. Anatolii =
will help you establish a connection and share access to the statistics.
Google MCM is available via VAST only. Please meet @Denys Titoruk =
, our Director of Platform Supply. Denys =
will help you with Google setup and we also have the possibility to =
provide you with a statistics dashboard.
I hope all tests will run smoothly!
Best regards,
=
=20
Yaroslav Kholod
VP of Programmatic
Cell / WhatsApp: +1 813 395 4944
Facebook | LinkedIn =
=20
=20
=20
On Thu, Jun 20, 2024 at 4:15=E2=80=AFAM =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr > wrote:
Hello Yaroslav=20
It=E2=80=99s nice to e – meet you too.=20
=20
As we discussed with Volodymyr the integration we want is mainly via =
Endpoints and we will put some smaller inventory trough vast tags as a =
test as well.=20
We can connect our inventory to your MCM program of course, this would =
serve only via tags or we can integrate it through the endpoints?
=20
You will find attached our current network, without some additions that =
are onboarding as we speak.=20
For Ad formats we will start with Preroll Videos Ads and in the future =
we can discuss for display and other formats.=20
For the ads.txt and launch tags you want me to send you the websites =
that we will test?
=20
Additional you will send us some demo account to follow our progress?
=20
A kind reminder that we will need your cookie sync url to adjust it in =
our system.=20
=20
Thank you
=20
Best
Theodora Kiourkenidou
Brainfood Media
www.brainfoodmedia.gr | =
www.influencing.gr =20
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Enwsi.gr
Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr =
| Thecaller.gr=20
Avlonos 1, Athens, zip. 104 43
doraq@brainfoodmedia.gr =20
P. +30 212 1056743 =E2=80=93 Int. 2
=20
=20
From: Yaroslav Kholod <holod@admixer.net >=20
Sent: Wednesday, June 19, 2024 11:06 PM
To: Volodymyr Zakrevsky <vz@admixer.net >
Cc: Yiannis Pavlakis <ypavlakis@admixeradvertising.com =
>; Tasos Vogiatzis =
<tv@brainfoodmedia.gr >; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr >; Eugenia =
Bambuleac <ebambuleac@admixer.com >; =
Sergiu Cocieru <scocieru@admixer.com >
Subject: Re: Brainfood & Admixer Next steps
=20
Hi Tasos, Dora,
Nice to meet you!
I’d be glad to assist you with the trial of our Demand.
We can connect your inventory via OpenRTB, VAST, HB Adapter, or HB =
Wrapper.
I heard that you’re interested in Google Demand. We can send your =
inventory to Google via one of our programmatic partners. Another more =
efficient way is to connect your inventory to our Google MCM program =
(direct VAST or HTM tags from Google). In this way, we can effectively =
work with Deals inside the Google ecosystem.
Things we need for a start:
– a list of your websites and ad formats. Number of ad requests within =
each website/format;
– add a list of ads.txt lines for each of the websites;
– launch bidder/VAST tags we will give you.
Looking forward to working with you!
Best regards,
=
=20
Yaroslav Kholod
VP of Programmatic
Cell / WhatsApp: +1 813 395 4944
Facebook | LinkedIn =
=20
=20
=20
On Wed, Jun 19, 2024 at 12:14=E2=80=AFPM Volodymyr Zakrevsky =
<vz@admixer.net > wrote:
Hi all,
let me introduce Yaroslav Kholod – head of Admixer Programmatic
I explained to Yaroslav the case and Yaroslav will help with the =
monetization trial=20
=20
On Wed, Jun 19, 2024 at 6:09=E2=80=AFPM Yiannis Pavlakis =
<ypavlakis@admixeradvertising.com =
> wrote:
Hi all,
=20
Thank you so much for your time today.
=20
I think it was a really good discussion and as Tasos said it’s time to =
move forward with doing things and not just discussing and I think we =
can help with that.
=20
I’m cc’ing everyone who was on the call and we can take it from here. =
@Vladimir Zakrevskiy please feel free to add =
anyone who you think should join from your side. Once everyone is =
included we can agree on more specific next steps to make sure we are =
progressing in a timely and efficient manner.
=20
Hope you all have a great evening.
=20
Many thanks,
Yiannis=20
=20
=20
=20
=20
=
=20
——=_NextPart_001_00B2_01DAC3D4.E70D42E0
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charset=”UTF-8″
Content-Transfer-Encoding: quoted-printable
v\:* {behavior:url(#default#VML);}
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TO EIDA KI egw
=CE=98=CE=B1 =CF=84=CE=BF =
=CF=83=CF=85=CE=B6=CE=B7=CF=84=CE=B7=CF=83=CE=BF=CF=85=CE=BC=CE=B5
Tasos Vogiatzis
Managing Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: +306940715510
From: =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>
Sent: Friday, June 21, 2024 =
11:46 AM
To: ‘Tasos Vogiatzis’ =
<tv@brainfoodmedia.gr>
Subject: FW: Brainfood & =
Admixer Next steps
=CE=A4=CE=AC=CF=83=CE=BF =CE=B4=CE=B5=CF=82 =CF=84=CE=B9 =
=CE=BC=CE=BF=CF=85 =CE=BB=CE=AD=CE=BD=CE=B5 =CE=B5=CE=B4=CF=8E =
=CE=B1=CF=80=CF=8C =CF=84=CE=B7=CE=BD Admixer
=CE=9B=CE=B9=CE=B3=CF=8C=CF=84=CE=B5=CF=81=CE=BF cookie matching =
=CF=80=CE=B5=CF=81=CE=B9=CF=83=CF=83=CF=8C=CF=84=CE=B5=CF=81=CE=BF =
demand.
One important thing to =
indicate here is that the less cookie matching we have, the more demand =
we can provide. If we connect via endpoints, we will have a cookie =
matching with you and a cookie matching with our DSPs. That means a lot =
of audience matching will be lost for DSPs.
=CE=93=CE=B9=CE=B1 =CF=84=CE=BF video =CE=BF =CE=BA=CE=B1=CE=BB=CF=8D=CF=84=CE=B5=CF=81=CE=BF=CF=82 =
=CF=84=CF=81=CF=8C=CF=80=CE=BF=CF=82 =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CF=84=CE=BF vast.
The most efficient =
way to integrate Video is VAST
=CE=A4=CE=BF MCM =CF=84=CE=BF =
=CF=85=CF=80=CE=BF=CF=83=CF=84=CE=B7=CF=81=CE=AF=CE=B6=CE=BF=CF=85=CE=BD =
=CE=BC=CF=8C=CE=BD=CE=BF =CE=BC=CE=AD=CF=83=CF=89 vast.
Google MCM is =
available via VAST only.
=CE=9C=CE=B5 =CE=B5=CE=BA=CF=84=CE=AF=CE=BC=CE=B7=CF=83=CE=B7 =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85
Brainfood Media
www.brainfoodmedia.gr =
| www.influencing.gr
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | Enwsi.gr
Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr |Thecaller.gr
=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 =
43
P. +30 212 1056743 =E2=80=93 =CE=95=CF=83=CF=89=CF=84. =
2
From: Yaroslav =
Kholod <holod@admixer.net> =
Sent: Thursday, June 20, 2024 8:08 PM
To: =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>Cc: Volodymyr Zakrevsky <vz@admixer.net>; Yiannis Pavlakis =
<ypavlakis@admixeradverti=
sing.com>; Tasos Vogiatzis <tv@brainfoodmedia.gr>; =
Eugenia Bambuleac <ebambuleac@admixer.com>; =
Sergiu Cocieru <scocieru@admixer.com>; =
Anatolii Halytskyi <ahalytskyi@admixer.com>; =
Denys Titoruk <dtitoruk@admixer.com>
S=
ubject: Re: Brainfood & Admixer Next =
steps
Hi =
Dora,
I appreciate your comprehensive answer and the information =
provided.
We’re OK with the site list provided, and it’s OK if we =
start step by step. You will give us websites that are the easiest to =
test.
One important thing to indicate here is that the less =
cookie matching we have, the more demand we can provide. If we connect =
via endpoints, we will have a cookie matching with you and a cookie =
matching with our DSPs. That means a lot of audience matching will be =
lost for DSPs.
The most efficient way to integrate Video is VAST and =
the most efficient way to integrate Display is our Header Bidding =
Wrapper (Admixer.HB). Furthermore, we already have integrated =
alternative ID solutions for the Header Biding (ID5, Panorama ID, =
Lexicon), which will benefit buying performance.
Anyway, =
we’re ready to start testing Admixer AdEx demand with Endpoints and =
cookie sync. Please meet @Anatolii Halytskyi , our Head of Supply =
AdOps. Anatolii will help you establish a connection and share =
access to the statistics.
Google MCM is available via VAST only. =
Please meet @Denys Titoruk , our Director of Platform =
Supply. Denys will help you with Google setup and we also have the =
possibility to provide you with a statistics dashboard.
I hope =
all tests will run =
smoothly!
On =
Thu, Jun 20, 2024 at 4:15=E2=80=AFAM =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr> =
wrote:
Hello Yaroslav =
It=E2=80=99s =
nice to e – meet you too.
As =
we discussed with Volodymyr the integration we want is mainly via =
Endpoints and we will put some smaller inventory trough vast tags as a =
test as well.We =
can connect our inventory to your MCM program of course, this would =
serve only via tags or we can integrate it through the =
endpoints?
You will find =
attached our current network, without some additions that are onboarding =
as we speak.For Ad formats =
we will start with Preroll Videos Ads and in the future we can discuss =
for display and other formats.For the ads.txt =
and launch tags you want me to send you the websites that we will =
test?
Additional you =
will send us some demo account to follow our =
progress?
A =
kind reminder that we will need your cookie sync url to adjust it in our =
system.
Thank =
you
Best=
Theodora =
KiourkenidouBrainfood =
Mediawww.brainfoodmedia.gr | www.influencing.gr
Alfavita.gr | Allyou.gr | =
Avopolis.gr | Botrini.gr | Childit.gr | Enwsi.grEpixeiro.gr | Platform.gr | =
Tetrapodo.gr | glykouli.gr | Thecaller.gr =
Avlonos 1, Athens, zip. 104 =
43P. +30 212 1056743 =E2=80=93 Int. =
2
From: Yaroslav =
Kholod <holod@admixer.net>
Sent: Wednesday, =
June 19, 2024 11:06 PM
To: Volodymyr Zakrevsky <vz@admixer.net>
Cc: Yiannis Pavlakis =
<ypavlakis@admixeradvertising.com>; Tasos =
Vogiatzis <tv@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>; Eugenia Bambuleac =
<ebambuleac@admixer.com>; Sergiu Cocieru <scocieru@admixer.com>
Subject: Re: =
Brainfood & Admixer Next steps
Hi Tasos, Dora,
Nice to meet =
you!
I’d be glad to assist you with the trial of our Demand.
We =
can connect your inventory via OpenRTB, VAST, HB Adapter, or HB =
Wrapper.
I heard that you’re interested in Google Demand. We can send =
your inventory to Google via one of our programmatic partners. Another =
more efficient way is to connect your inventory to our Google MCM =
program (direct VAST or HTM tags from Google). In this way, we can =
effectively work with Deals inside the Google ecosystem.
Things we =
need for a start:
– a list of your websites and ad formats. Number of =
ad requests within each website/format;
– add a list of ads.txt lines =
for each of the websites;
– launch bidder/VAST tags we will give =
you.Looking forward to working with =
you!
On Wed, Jun =
19, 2024 at 12:14=E2=80=AFPM Volodymyr Zakrevsky <vz@admixer.net> =
wrote:Hi =
all,let me =
introduce Yaroslav Kholod – head of Admixer Programmatic
I explained =
to Yaroslav the case and Yaroslav will help with the =
monetization trial
On Wed, Jun =
19, 2024 at 6:09=E2=80=AFPM Yiannis Pavlakis <ypavlakis@admixeradvertising.com> =
wrote:Hi =
all,
Thank you =
so much for your time today.
I think it =
was a really good discussion and as Tasos said it’s time to move forward =
with doing things and not just discussing and I think we can help with =
that.
I’m cc’ing =
everyone who was on the call and we can take it from here. @Vladimir =
Zakrevskiy please feel free to add anyone who you =
think should join from your side. Once everyone is included we can agree =
on more specific next steps to make sure we are progressing in a timely =
and efficient manner.
Hope you =
all have a great evening.
Many =
thanks,Yiannis =
;
——=_NextPart_001_00B2_01DAC3D4.E70D42E0–
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