RE: Vidverto_BrainFood
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——=_NextPart_001_01A8_01DA7A22.994D55F0
Content-Type: text/html;
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=CE=91=CE=BA=CF=81=CE=B9=CE=B2=CF=89=CF=82 =
=CE=B1=CF=85=CF=84=CE=BF
=CE=9C=CF=80=CF=81=CE=B1=CE=B2=CE=BF =
=CE=B4=CE=B7=CE=BC=CE=B7=CF=84=CF=81=CE=B7
Tasos Vogiatzis
Managing Director
www.brainfoodmedia.gr | www.brainfood.gr
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr
Enwsi.gr | Epixeiro.gr | Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr
P. 212-1056743 | M: +306940715510
From: =
=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82 <dkouloukountis@brainfoodmedia.gr>
Sent: Tuesday, =
March 19, 2024 5:19 PM
To: ‘Tasos Vogiatzis’ =
<tv@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; ‘Titina Papadimatou’ =
<tpapadimatou@brainfoodmedia.gr>
Cc: =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ <andgian@brainfoodmedia.gr>
Subject: RE: =
Vidverto_BrainFood
=CE=88=CE=BD=CE=B1 =CE=BA=CE=B1=CE=BB=CF=8C =
=CE=AC=CF=81=CE=B8=CF=81=CE=BF =CF=80=CE=BF=CF=85 =
=CE=B2=CF=81=CE=AE=CE=BA=CE=B1 =CF=83=CE=B5 =
=CF=83=CF=87=CE=AD=CF=83=CE=B7 =CE=BC=CE=B5 =CF=84=CE=B1 =
=CF=80=CE=B1=CF=81=CE=B1=CE=BA=CE=AC=CF=84=CF=89 =
=CE=9C=CE=B5=CF=84=CE=B1=CE=BE=CF=8D =
=CE=AC=CE=BB=CE=BB=CF=89=CE=BD =
=CE=B1=CE=BD=CE=B1=CF=86=CE=AD=CF=81=CE=B5=CE=B9 =CF=8C=CF=84=CE=B9 =
=CF=84=CE=BF Accompanying Content (=CF=80=CE=BF=CF=85 =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CF=85=CF=80=CF=8C-=CE=BA=CE=B1=CF=84=CE=B7=CE=B3=CE=BF=CF=81=CE=AF=CE=B1=
outstream), =CE=B8=CE=B1 =CE=AD=CF=87=CE=B5=CE=B9 =
CPM drop =CE=B1=CF=80=CF=8C 1-4-24, =
=CE=B5=CE=BE=CE=B1=CE=B9=CF=84=CE=AF=CE=B1=CF=82 =CF=84=CE=BF=CF=85 =
=CE=B3=CE=B5=CE=B3=CE=BF=CE=BD=CF=8C=CF=84=CE=BF=CF=82 =
=CF=8C=CF=84=CE=B9 =CE=AD=CF=89=CF=82 =CF=84=CF=8E=CF=81=CE=B1 =
=CE=BC=CF=80=CE=BF=CF=81=CE=BF=CF=8D=CF=83=CE=B5 =
=CF=83=CF=84=CE=B7=CE=BD =C2=AB=CE=B6=CE=BF=CF=8D=CE=BB=CE=B1=C2=BB =
=CE=BA=CE=B1=CE=B9 =
=CE=B4=CE=B7=CE=BB=CF=89=CE=BD=CF=8C=CF=84=CE=B1=CE=BD =CF=89=CF=82 =
instream =CE=BA=CE=B1=CE=B9 =CE=AC=CF=81=CE=B1 =
=CF=80=CE=B9=CE=BF premium.
=CE=91=CF=80=CF=8C 1-4 =
(=CF=8C=CF=80=CE=BF=CF=85 =CE=B7 Google =CF=83=CF=84=CE=B7=CE=BD =
=CE=BF=CF=85=CF=83=CE=AF=CE=B1 =CF=89=CF=82 =CE=BF =
=CE=BA=CF=8D=CF=81=CE=B9=CE=BF=CF=82 =
=CF=80=CE=B1=CE=AF=CE=BA=CF=84=CE=B7=CF=82 =CF=84=CE=BF =
=CE=B5=CF=80=CE=B9=CE=B2=CE=AC=CE=BB=CE=B5=CE=B9), =CE=B8=CE=B1 =
=CF=80=CF=81=CE=AD=CF=80=CE=B5=CE=B9 =CE=BD=CE=B1 =
=CE=B4=CE=B7=CE=BB=CF=8E=CE=BD=CE=B5=CF=84=CE=B1=CE=B9 =
=CE=BE=CE=B5=CE=BA=CE=AC=CE=B8=CE=B1=CF=81=CE=B1 =CE=B7 =
=CE=BA=CE=B1=CF=84=CE=B7=CE=B3=CE=BF=CF=81=CE=AF=CE=B1, =
=CE=BF=CF=80=CF=8C=CF=84=CE=B5 =
=CE=B1=CE=BD=CE=B1=CE=B3=CE=BA=CE=B1=CF=83=CF=84=CE=B9=CE=BA=CE=AC =
=CF=84=CE=BF Accompanying Content =CE=B8=CE=B1 =
=CF=80=CE=B1=CE=AF=CE=B6=CE=B5=CE=B9 =CE=BC=CE=B5 =CF=80=CE=B9=CE=BF =
=CF=87=CE=B1=CE=BC=CE=B7=CE=BB=CF=8C CPM =CF=89=CF=82 outstream =CE=BA=CE=B1=CE=B9 =CE=AC=CF=81=CE=B1 =
=CE=B5=CE=BE =CE=BF=CF=81=CE=B9=CF=83=CE=BC=CE=BF=CF=8D =
=CF=8C=CF=87=CE=B9 premium =CF=8C=CF=80=CF=89=CF=82 =CF=84=CE=BF =
instream.
=CE=95=CE=BA=CF=84=CF=8C=CF=82 =
=CF=84=CF=89=CE=BD =CE=AC=CE=BB=CE=BB=CF=89=CE=BD =CF=84=CE=BF =
=CE=BA=CE=BB=CE=B1=CF=83=CF=83=CE=B9=CE=BA=CF=8C instream =CF=80=CE=BF=CF=85 =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 YouTube ads =CE=B5=CE=BD=CE=B9=CF=83=CF=87=CF=8D=CE=B5=CF=
=84=CE=B1=CE=B9 =CE=BA=CE=B1=CE=B9 =CE=AD=CF=84=CF=83=CE=B9 =
=CE=B5=CE=BA=CE=B5=CE=AF =CE=BC=CE=AC=CE=BB=CE=BB=CE=BF=CE=BD =
=CE=B8=CE=B1 =CE=B1=CE=BD=CE=AD=CE=B2=CE=B5=CE=B9 =CF=84=CE=BF =
CPM, =CE=BC=CE=B5 =
=CE=B1=CF=80=CE=BF=CF=84=CE=AD=CE=BB=CE=B5=CF=83=CE=BC=CE=B1 =
=CF=85=CF=88=CE=B7=CE=BB=CF=8C=CF=84=CE=B5=CF=81=CE=B1 =
=CE=AD=CF=83=CE=BF=CE=B4=CE=B1 =CE=B3=CE=B9=CE=B1 =CF=84=CE=B7=CE=BD =
Google.
=CE=9C=CE=B5 =CE=B5=CE=BA=CF=84=CE=AF=CE=BC=CE=B7=CF=83=CE=B7 =
=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82
www.brainfoodmedia.gr =
| www.influencing.gr
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | Enwsi.gr
Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr | Theopinion.gr
=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 =
43
dkouloukountis@brainfoodmedia.gr
P. +30 212 1056743 =E2=80=93 =CE=95=CF=83=CF=89=CF=84. 102
From: Tasos =
Vogiatzis <tv@brainfoodmedia.gr> =
Sent: Tuesday, March 19, 2024 3:14 PM
To: =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; =
‘Titina Papadimatou’ <tpapadimatou@brainfoodmedi=
a.gr>
Cc: =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ <andgian@brainfoodmedia.gr&g=
t;; ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=9A=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=BA=CE=BF=CF=85=CE=BD=CF=84=CE=AE=CF=
=82’ <dkouloukountis@brainfood=
media.gr>
Subject: FW: =
Vidverto_BrainFood
=CE=A3=CE=B1=CF=82 =
=CF=83=CF=84=CE=AD=CE=BB=CE=BD=CF=89 =
=CE=B5=CE=BC=CF=80=CE=B9=CF=83=CF=84=CE=B5=CF=85=CF=84=CE=B9=CE=BA=CE=B1 =
=CF=84=CE=BF mail =CF=84=CE=BF=CF=85 Artem
=CE=A0=CF=81=CF=8C=CE=BA=CE=B5=CE=B9=CF=84=CE=
=B1=CE=B9 =CE=B3=CE=B9=CE=B1 =CE=BC=CE=B9=CE=B1 =CF=80=CE=BF=CE=BB=CF=8D =
=CF=83=CE=B7=CE=BC=CE=B1=CE=BD=CF=84=CE=B9=CE=BA=CE=AE =
=CE=B5=CE=BE=CE=AD=CE=BB=CE=B9=CE=BE=CE=B7, =CF=80=CE=BF=CF=85 =
=CE=B1=CE=BD =CE=B4=CE=B9=CE=B1=CE=B2=CE=AC=CF=83=CE=B5=CF=84=CE=B5 =
=CF=80=CF=81=CE=BF=CF=83=CE=B5=CE=BA=CF=84=CE=B9=CE=BA=CE=AC =
=CF=84=CE=BF =CF=84=CE=B9 =CE=B1=CE=BB=CE=BB=CE=AC=CE=B6=CE=B5=CE=B9, =
=CE=B8=CE=B1 =CE=BC=CE=B1=CF=82 =
=CE=B5=CF=80=CE=B7=CF=81=CE=B5=CE=AC=CF=83=CE=B5=CE=B9 =
=CE=B1=CF=81=CE=BD=CE=B7=CF=84=CE=B9=CE=BA=CE=AC (=CF=89=CF=82 =
revenue) =CF=83=CE=B5 =CF=80=CE=BF=CE=BB=CF=8D =
=CE=BC=CE=B5=CE=B3=CE=AC=CE=BB=CE=BF =CE=B2=CE=B1=CE=B8=CE=BC=CF=8C, =
=CE=BA=CE=B9 =CE=BF=CF=87=CE=B9 =CE=B3=CE=B9=CE=B1=CF=84=CE=B9 =
=CF=84=CE=B1 =
=CF=80=CE=B5=CF=81=CE=B9=CE=B3=CF=81=CE=AC=CF=86=CE=B5=CE=B9 =CE=BF =
Artem.
=CE=93=CE=B9=CE=B1 =CF=80=CE=B1=CF=81=CE=B1 =
=CF=80=CE=BF=CE=BB=CE=BB=CE=B1 =CF=87=CF=81=CE=BF=CE=BD=CE=B9=CE=B1, =
=CE=BC=CE=B5=CF=87=CF=81=CE=B9 =CF=84=CF=89=CF=81=CE=B1, =
=CE=BF=CF=85=CF=83=CE=B9=CE=B1=CF=83=CF=84=CE=B9=CE=BA=CE=AC =
=CF=84=CE=BF video ad =CE=B7=CF=84=CE=B1=CE=BD preroll demand =CF=83=CE=B5 =CE=B5=CE=BD=CE=B1 generic autoplay video.
=CE=91=CF=80=CE=BF 1=CE=B7 =
=CE=91=CF=80=CF=81=CE=B9=CE=BB=CE=AF=CE=BF=CF=85 =CE=B8=CE=B1 =
=CE=B3=CE=B9=CE=BD=CE=B5=CE=B9 =
=CE=B4=CE=B9=CE=B1=CF=87=CF=89=CF=81=CE=B9=CF=83=CE=BC=CE=BF=CF=82, =
=CE=BA=CE=B9 =CE=B1=CF=85=CF=84=CE=BF =CE=B8=CE=B1 =
=CE=AD=CF=87=CE=B5=CE=B9 2 =
=CE=BF=CE=BD=CE=BF=CE=BC=CE=B1=CF=83=CE=AF=CE=B5=CF=82:=
=C2=B7 =
In–stream, =CF=80=CE=BF=CF=85, =
=CF=8C=CF=80=CF=89=CF=82 =CF=84=CE=BF =
=CE=BA=CE=B1=CF=84=CE=B1=CE=BB=CE=B1=CE=B2=CE=B1=CE=B9=CE=BD=CF=89, =
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=CE=BF =CE=99=CE=94=CE=99=CE=9F=CE=A3 =CE=BF =
=CF=87=CF=81=CE=B7=CF=83=CF=84=CE=B7=CF=82 =CE=BA=CE=B1=CE=B9 =
=CE=B8=CE=B1 =CE=B5=CE=B9=CE=BD=CE=B1=CE=B9 =CF=83=CF=84=CE=BF =
=CE=BA=CF=85=CF=81=CE=B9=CE=BF =CE=BC=CE=AD=CF=81=CE=BF=CF=82 =
=CF=84=CE=B7=CF=82 =CE=BF=CE=B8=CF=8C=CE=BD=CE=B7=CF=82 =
=CF=84=CE=BF=CF=85 (=CE=BF=CF=80=CF=89=CF=82 =
=CE=B4=CE=B7=CE=BB=CE=B1=CE=B4=CE=B7 =
=CF=80=CF=81=CE=B5=CF=80=CE=B5=CE=B9 =CE=BD=CE=B1 =
=CE=B5=CE=B9=CE=BD=CE=B1=CE=B9)
=C2=B7 =
Accompanying Content. E=CE=B4=CF=8E =
=CE=B5=CE=AF=CE=BC=CE=B1=CF=83=CF=84=CE=B5:
means a video ad played within the =
stream of video content accompanying the main content of the =
user=E2=80=99s visit, where the video content is neither the focus of =
the user=E2=80=99s visit nor explicitly requested by the user. =
Accompanying Content placements must load within the body of the page, =
and muted by default.
=CE=95xample: A video ad that is played before, in =
the middle of, or after the stream of muted video content that takes up =
a small portion of a primarily editorial page.
=CE=9D=CE=B1 =CE=B4=CE=B5=CE=B9=CF=84=CE=B5 =CF=84=CE=BF=CF=85=CF=82 =
=CE=BD=CE=B5=CE=BF=CF=85=CF=82 =
=CE=BF=CF=81=CE=BF=CF=85=CF=82
=CE=A4=CE=BF 2=CE=BF =CE=B8=CE=B1 =
=CF=80=CF=81=CE=B5=CF=80=CE=B5=CE=B9 =CE=BD=CE=B1 =
=CE=B5=CE=B9=CE=BD=CE=B1=CE=B9 muted by default.
=CE=A4=CE=BF =CE=B8=CE=B5=CE=BC=CE=B1 =CE=B4=CE=B5=CE=BD =
=CE=B5=CE=B9=CE=BD=CE=B1=CE=B9 =CF=84=CE=BF muted by default, =CE=B1=CE=BB=CE=BB=CE=AC =CF=84=CE=BF =CF=80=CF=8E=CF=82 =CE=B8=CE=B1 =
=CF=87=CE=B1=CF=81=CE=B1=CE=BA=CF=84=CE=B7=CF=81=CE=B9=CF=83=CF=84=CE=B5=CE=
=B9 =CF=83=CF=84=CE=B7=CE=BD Google.
=CE=91=CE=BD =CE=BA=CF=81=CE=B1=CF=84=CE=B7=CE=B8=CE=B5=CE=B9 =
=CF=84=CE=BF in–stream, den =CE=B8=CE=B1 =CF=80=CE=B5=CF=83=CE=B5=CE=B9 =CF=84=CE=BF =
=CE=B5=CF=83=CE=BF=CE=B4=CE=BF, =CE=BA=CE=B1=CE=B9 =
=CE=BC=CF=80=CE=BF=CF=81=CE=B5=CE=B9 =CE=BD=CE=B1 =
=CE=B5=CF=87=CE=B5=CE=B9 =CE=B7=CF=87=CE=BF
=CE=91=CE=BD =CF=80=CE=BF=CF=85=CE=BC=CE=B5 =CE=BF=CF=84=CE=B9 =
=CE=B5=CE=B9=CE=BD=CE=B1=CE=B9 =CE=B7 2=CE=B7 =
=CE=BA=CE=B1=CF=84=CE=B7=CE=B3=CE=BF=CF=81=CE=B9=CE=B1, =CE=B8=CE=B1 =
=CE=B5=CE=B9=CE=BD=CE=B1=CE=B9 =
=CE=BA=CE=B1=CF=84=CE=B7=CE=B3=CE=BF=CF=81=CE=B9=CE=B1 =
2=CE=B7=CF=82 =
=CE=B4=CE=B9=CE=B1=CE=BB=CE=BF=CE=B3=CE=B7=CF=82 =CE=B3=CE=B9=CE=B1 =
=CF=84=CE=B7=CE=BD Google =CE=BA=CE=B1=CE=B9 =CE=B8=CE=B1 =CF=80=CE=B5=CF=83=CE=BF=CF=85=CE=BD =
=CE=B4=CF=81=CE=B1=CE=BC=CE=B1=CF=84=CE=B9=CE=BA=CE=B1 =
=CE=BA=CE=B1=CE=B9 =CF=84=CE=B1 cpm
=CE=9F Artem =CE=B5=CE=B4=CF=89 (=CE=B4=CE=B5=CE=BD =CE=BC=CE=B1=CF=82 =CF=84=CE=BF =
=CE=BB=CE=B5=CE=B5=CE=B9) =CE=B8=CE=B1 =
=CF=80=CF=81=CE=BF=CF=83=CF=80=CE=B1=CE=B8=CE=B7=CF=83=CE=B5=CE=B9 =
=CE=BD=CE=B1 =CF=84=CE=BF =
=CE=BA=CF=81=CE=B1=CF=84=CE=B7=CF=83=CE=B5=CE=B9 =CF=89=CF=82 =
in–stream, =CE=B3=CE=B9 =CE=B1=CF=85=CF=84=CE=BF =CE=BB=CE=B5=CE=B5=CE=B9 =
=CE=B8=CE=B1 =CE=BA=CF=81=CE=B1=CF=84=CE=B7=CF=83=CE=B5=CE=B9 =
=CF=84=CE=BF=CE=BD =CE=B7=CF=87=CE=BF
=CE=98=CE=B1 =CF=80=CF=81=CE=B5=CF=80=CE=B5=CE=B9 =CE=BD=CE=B1 =
=CF=80=CE=B1=CF=81=CE=BF=CF=85=CE=BC=CE=B5 feedback =CE=94=CF=8E=CF=81=CE=B1 =CE=BA=CE=B1=CE=B9 =CE=B1=CF=80=CE=BF =
=CF=84=CE=B7=CE=BD Adform =CE=B3=CE=B9 =CE=B1=CF=85=CF=84=CE=BF, =CF=80=CF=8E=CF=82 =CE=B8=CE=B1 =
=CE=B4=CE=B9=CE=B1=CF=87=CF=89=CF=81=CE=B9=CF=83=CF=84=CE=B5=CE=B9 =
=CE=BA=CE=B1=CE=B9 =CE=BD=CE=B1 =
=CE=BA=CE=B1=CE=BD=CE=BF=CF=85=CE=BC=CE=B5 =CE=9A=CE=91=CE=99 =
=CE=B5=CE=BC=CE=B5=CE=B9=CF=82 =CF=84=CE=B5=CF=83=CF=84 =CE=BC=CE=B5 =
=CF=84=CE=BF =CE=B5=CE=BD=CE=B1 =CE=AE =CF=84=CE=BF =
=CE=AC=CE=BB=CE=BB=CE=BF, =CE=BD=CE=B1 =CE=B4=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=B5=CF=83=CE=BF=CE=B4=CE=B1
=CE=95=CE=B9=CE=BD=CE=B1=CE=B9 =CF=80=CE=B1=CF=81=CE=B1 =
=CF=80=CE=BF=CE=BB=CF=85 =CF=83=CE=BF=CE=B2=CE=B1=CF=81=CE=BF, =
=CE=BF=CF=87=CE=B9 =
=CE=B5=CF=85=CF=87=CE=B1=CF=81=CE=B9=CF=83=CF=84=CE=BF, =
=CE=B1=CE=BB=CE=BB=CE=AC =CE=B8=CE=B1 =
=CF=80=CF=81=CE=B5=CF=80=CE=B5=CE=B9 =CE=BD=CE=B1 =
=CE=B6=CE=B7=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =CE=BC=CE=B5 =
=CE=B1=CF=85=CF=84=CE=BF
Tasos Vogiatzis
Managing Director
www.brainfoodmedia.gr | www.brainfood.gr
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr
Enwsi.gr | Epixeiro.gr | Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr
P. 212-1056743 | M: +306940715510
From: Artem =
Ovsyanichenko <artem.ovsyanichenko@vidve=
rto.io>
Sent: Tuesday, March 19, 2024 12:30 =
PM
To: Tasos Vogiatzis <tv@brainfoodmedia.gr>
S=
ubject: Vidverto_BrainFood
Hi =
Tasos,
How are you?
There is one big thing I need to =
talk about with you before it will move to your team.
1st of =
April Google Video Policy will be updated:
http=
s://support.google.com/admanager/answer/9385069?hl=3Den
There =
is no necessity to analyze all the changes.
We already declared all =
the video units as Accompanying Video Content.
But, one important =
thing that will impact all:
Google said that VpMute Parameter =
will be mandatory for all the video tags.
VPMute – means to declarate =
Sound off in all the video units.
We already tested this =
parameter, if we declarate Sound off – demand on Google Open Market =
drops dramatically.
At the same time, Google tends to do it =
automatically if companies will not declare it.
Finally, we =
estimate that in April all the video monetization on Google Open Market =
will drop.
Those changes will not impact on PMP =
Deals.
For now, there are only two options we see to keep, =
and increase revenue with publishers.
1). "Sound On" in =
the video units (advertisement).
Currently, we are testing if we can =
set up sound on by frequency to make it not so impactful for =
publishers.
2). Rewarded Ad format is a new thing we have in =
cooperation with Google.
We started offering this format in other =
countries only a month ago and already have over 10% Gross =
revenue.
Predict, that during a short time, we will have 100% =
additional to video.
This week we will have a landing page about this =
format for publishers, just we receive it from marketing teams – you =
will have it.
My strong recommendation – start cooperation =
with publishers with additional ad format Rewarded.
Ideally, to have =
both video and rewarded format on site.
This week our ad =
operation team will set up an automatic report from Google to your team =
with 100% revenue for Rewarded.
You will be able to see the full =
picture of revenue to understand Net Revenue.
For the Video:
My recommendation is not to change something right =
now, but we need to be ready to talk with publishers about sound in the =
advertisement.
I will be happy if nothing drops in April on the =
biggest SSP but my responsibility to talk with you before the changes =
that can impact us.
Artem.
Be=
st Regards,Ovsianychenko ArtemPr=
esident of Business Development
=
=
Vidverto – We help publishers to generate new video =
revenue in the site content
8bn+ Monthly Video =
Opportunity
1200+ Publishers with us
Google PageSpeed 100% One of the Fastest Video =
technology
——=_NextPart_001_01A8_01DA7A22.994D55F0–
——=_NextPart_000_01A7_01DA7A22.994D2EE0
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