=C7 =DD=ED=ED=EF=E9=E1 =F4=EF=F5 Digital =
Advertising

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=F8=E7=F6=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7, =EC=E5 =E1=F0=EB=DC =
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=EA=E1=E9 =ED=E1 =F0=F1=EF=F9=E8=DE=F3=E5=E9 =F4=EF =
=E5=EC=F0=EF=F1=E9=EA=FC =F3=DE=EC=E1, =F4=EF =F0=F1=EF=FA=FC=ED =DE =
=F4=E7=ED =F5=F0=E7=F1=E5=F3=DF=E1 =F4=E7=F2, =
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=F0=EB=E1=F4=F6=FC=F1=EC=E5=F2 =EA=E1=E9 =F8=E7=F6=E9=E1=EA=DC =
=EA=E1=ED=DC=EB=E9=E1.

=C1=
=F0=EF=F4=E5=EB=E5=DF=F4=E1=E9 =E1=F0=FC =E5=ED=DD=F1=E3=E5=E9=E5=F2 =
=F3=F4=E9=F2 =EC=E7=F7=E1=ED=DD=F2 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2, =
=F3=E5=EB=DF=E4=E5=F2 Social Media, blogs, =E5=F6=E1=F1=EC=EF=E3=DD=F2 =
=DE =EF=F0=EF=E9=E1=F3=E4=DE=F0=EF=F4=E5 =DC=EB=EB=E7=F2 =
=EC=EF=F1=F6=DE=F2 =E5=F0=E1=F6=DE =F0=EF=F5 =E3=DF=ED=E5=F4=E1=E9 =
=EC=DD=F3=F9 =F4=EF=F5 Internet.

=CC=
=E5 =F4=EF=ED =F8=E7=F6=E9=E1=EA=FC =
=EC=E5=F4=E1=F3=F7=E7=EC=E1=F4=E9=F3=EC=FC, =EF=E9 =
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=FE=F3=F4=E5 =ED=E1 =EC=F0=EF=F1=EF=FD=ED =EF=E9 =
=E5=F0=E9=F7=E5=E9=F1=DE=F3=E5=E9=F2 =ED=E1 =
=E5=F0=E9=EA=EF=E9=ED=F9=ED=EF=FD=ED =EC=E5 =F4=E7=ED =E1=E3=EF=F1=DC =
=EA=E1=E9 =F6=F5=F3=E9=EA=DC =EC=E5 =F4=EF =EA=EF=E9=ED=FC =F4=EF=F5=F2, =
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=F4=F1=FC=F0=EF, =FC,=F4=E9 =E3=DF=ED=E5=F4=E1=E9 =
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=F4=EF =EA=EF=E9=ED=FC.

=C2=
=EB=DD=F0=E5=E9=F2, =E5=DC=ED 4 =
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=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=EF=FD=ED =F4=E1 smartphone =
=F4=EF=F5=F2 =E3=E9=E1 =ED=E1 =
=F3=F5=ED=E4=E5=E8=EF=FD=ED =F3=F4=EF Internet, =E7 =
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=E1=ED=E1=E3=ED=F9=F1=E9=F3=E9=EC=FC=F4=E7=F4=E1 =F4=EF=F5 =
Brand.

=D4=E1 =EF=F6=DD=EB=E7 =F4=E7=F2 =F8=E7=F6=E9=E1=EA=DE=F2 =
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=F4=E7=F2 =EC=E5 =F4=E7=ED =
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE

=D4=
=EF Digital Advertising =EA=E5=F1=E4=DF=E6=E5=E9 =DD=E4=E1=F6=EF=F2 =
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=ED=E1 =E4=E7=EC=E9=EF=F5=F1=E3=DE=F3=E5=E9 =EA=E1=EC=F0=DC=ED=E9=E5=F2 =
=E3=E9=E1 =F4=EF Brand =F4=E7=F2, =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=FE=ED=F4=E1=F2 =EC=E7=F7=E1=ED=DD=F2 =
=E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 (Google, Bing =EA=EB=F0) =DE Social Media =
(Facebook, Instagram, TikTok =EA=EB=F0).

=C7=
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7, =
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=FC=F0=F9=F2 =F4=EF Amazon Prime, =F4=EF Netflix =EA=E1=E9 =F4=EF Disney =
+.

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=FD=EC=F6=F9=ED=E1 =EC=E5 =F4=E7=ED Leichtman Research Group, =
=EC=FC=ED=EF =F4=EF 2018, =EF=E9 =F0=DC=F1=EF=F7=EF=E9 =
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=E5=EA=E1=F4=EF=EC=EC=FD=F1=E9=EF =F7=F1=DE=F3=F4=E5=F2. =D4=EF 2013, =
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=EC=DD=F7=F1=E9 =F4=EF =F4=DD=EB=EF=F2 =F4=EF=F5 2018, =EF =
=E1=F1=E9=E8=EC=FC=F2 =EC=E5=E9=FE=E8=E7=EA=E5 =F3=F4=EF 78% =
=E4=E7=EB=E1=E4=DE =F3=F7=E5=E4=FC=ED 10%, =F3=E5 =
=EB=E9=E3=FC=F4=E5=F1=EF =E1=F0=FC =EC=E9=E1 =
=E4=E5=EA=E1=E5=F4=DF=E1.

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=F0=E5=EB=DC=F4=E5=F2.

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=EA=E1=E9 =F4=EF =F7=E1=EC=E7=EB=FC =EA=FC=F3=F4=EF=F2 =F0=EF=F5 =
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=E5=F0=E9=F4=F5=F7=E7=EC=DD=ED=E7;

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=E4=E9=E1=F6=DE=EC=E9=F3=E7.

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=E5=ED=E5=F1=E3=E5=E9=FE=ED =F3=EF=F5.

=CF=E9 =F4=FD=F0=EF=E9 =F4=EF=F5 Digital =
Advertising

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=E9=F3=F4=EF=F3=E5=EB=DF=E4=E5=F2 =EA=E1=E9 blogs =F9=F2 banner =DE =
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(Search Ads)

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=EC=E5=F4=E1=F4=F1=EF=F0=DE=F2.

=C7=
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=F5=F0=E7=F1=E5=F3=DF=E1 Google =
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=CC=DD=F3=E1 =C4=E9=EA=F4=FD=F9=F3=E7=F2 (Social Media =
Ads)

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——=_NextPart_001_0025_01DB12A6.F7843770–

——=_NextPart_000_0024_01DB12A6.F7843770
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——=_NextPart_000_0024_01DB12A6.F7843770–