=C7 =DD=ED=ED=EF=E9=E1 =F4=EF=F5 Digital =
Advertising

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=F8=E7=F6=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7, =EC=E5 =E1=F0=EB=DC =
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=EA=E1=E9 =ED=E1 =F0=F1=EF=F9=E8=DE=F3=E5=E9 =F4=EF =
=E5=EC=F0=EF=F1=E9=EA=FC =F3=DE=EC=E1, =F4=EF =F0=F1=EF=FA=FC=ED =DE =
=F4=E7=ED =F5=F0=E7=F1=E5=F3=DF=E1 =F4=E7=F2, =
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=F0=EB=E1=F4=F6=FC=F1=EC=E5=F2 =EA=E1=E9 =F8=E7=F6=E9=E1=EA=DC =
=EA=E1=ED=DC=EB=E9=E1.

=C1=
=F0=EF=F4=E5=EB=E5=DF=F4=E1=E9 =E1=F0=FC =E5=ED=DD=F1=E3=E5=E9=E5=F2 =
=F3=F4=E9=F2 =EC=E7=F7=E1=ED=DD=F2 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2, =
=F3=E5=EB=DF=E4=E5=F2 Social Media, blogs, =E5=F6=E1=F1=EC=EF=E3=DD=F2 =
=DE =EF=F0=EF=E9=E1=F3=E4=DE=F0=EF=F4=E5 =DC=EB=EB=E7=F2 =
=EC=EF=F1=F6=DE=F2 =E5=F0=E1=F6=DE =F0=EF=F5 =E3=DF=ED=E5=F4=E1=E9 =
=EC=DD=F3=F9 =F4=EF=F5 Internet.

=CC=
=E5 =F4=EF=ED =F8=E7=F6=E9=E1=EA=FC =
=EC=E5=F4=E1=F3=F7=E7=EC=E1=F4=E9=F3=EC=FC, =EF=E9 =
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=FE=F3=F4=E5 =ED=E1 =EC=F0=EF=F1=EF=FD=ED =EF=E9 =
=E5=F0=E9=F7=E5=E9=F1=DE=F3=E5=E9=F2 =ED=E1 =
=E5=F0=E9=EA=EF=E9=ED=F9=ED=EF=FD=ED =EC=E5 =F4=E7=ED =E1=E3=EF=F1=DC =
=EA=E1=E9 =F6=F5=F3=E9=EA=DC =EC=E5 =F4=EF =EA=EF=E9=ED=FC =F4=EF=F5=F2, =
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=F4=F1=FC=F0=EF, =FC,=F4=E9 =E3=DF=ED=E5=F4=E1=E9 =
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=F4=EF =EA=EF=E9=ED=FC.

=C2=
=EB=DD=F0=E5=E9=F2, =E5=DC=ED 4 =
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=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=EF=FD=ED =F4=E1 smartphone =
=F4=EF=F5=F2 =E3=E9=E1 =ED=E1 =
=F3=F5=ED=E4=E5=E8=EF=FD=ED =F3=F4=EF Internet, =E7 =
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=E1=ED=E1=E3=ED=F9=F1=E9=F3=E9=EC=FC=F4=E7=F4=E1 =F4=EF=F5 =
Brand.

=D4=E1 =EF=F6=DD=EB=E7 =F4=E7=F2 =F8=E7=F6=E9=E1=EA=DE=F2 =
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=F4=E7=F2 =EC=E5 =F4=E7=ED =
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE

=D4=
=EF Digital Advertising =EA=E5=F1=E4=DF=E6=E5=E9 =DD=E4=E1=F6=EF=F2 =
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=ED=E1 =E4=E7=EC=E9=EF=F5=F1=E3=DE=F3=E5=E9 =EA=E1=EC=F0=DC=ED=E9=E5=F2 =
=E3=E9=E1 =F4=EF Brand =F4=E7=F2, =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=FE=ED=F4=E1=F2 =EC=E7=F7=E1=ED=DD=F2 =
=E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 (Google, Bing =EA=EB=F0) =DE Social Media =
(Facebook, Instagram, TikTok =EA=EB=F0).

=C7=
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7, =
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=FC=F0=F9=F2 =F4=EF Amazon Prime, =F4=EF Netflix =EA=E1=E9 =F4=EF Disney =
+.

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=FD=EC=F6=F9=ED=E1 =EC=E5 =F4=E7=ED Leichtman Research Group, =
=EC=FC=ED=EF =F4=EF 2018, =EF=E9 =F0=DC=F1=EF=F7=EF=E9 =
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=E5=EA=E1=F4=EF=EC=EC=FD=F1=E9=EF =F7=F1=DE=F3=F4=E5=F2. =D4=EF 2013, =
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=EC=DD=F7=F1=E9 =F4=EF =F4=DD=EB=EF=F2 =F4=EF=F5 2018, =EF =
=E1=F1=E9=E8=EC=FC=F2 =EC=E5=E9=FE=E8=E7=EA=E5 =F3=F4=EF 78% =
=E4=E7=EB=E1=E4=DE =F3=F7=E5=E4=FC=ED 10%, =F3=E5 =
=EB=E9=E3=FC=F4=E5=F1=EF =E1=F0=FC =EC=E9=E1 =
=E4=E5=EA=E1=E5=F4=DF=E1.

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=F0=E5=EB=DC=F4=E5=F2.

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=EA=E1=E9 =F4=EF =F7=E1=EC=E7=EB=FC =EA=FC=F3=F4=EF=F2 =F0=EF=F5 =
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=E5=F0=E9=F4=F5=F7=E7=EC=DD=ED=E7;

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=E4=E9=E1=F6=DE=EC=E9=F3=E7.

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=E5=ED=E5=F1=E3=E5=E9=FE=ED =F3=EF=F5.

=CF=E9 =F4=FD=F0=EF=E9 =F4=EF=F5 Digital =
Advertising

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=F7=E1=F1=E1=EA=F4=E7=F1=E9=F3=F4=E9=EA=DC =F4=EF=F5=F2 =DE =
=EC=F0=EF=F1=EF=FD=ED =E1=EA=FC=EC=E7 =EA=E1=E9 =ED=E1 =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=E7=E8=EF=FD=ED =F9=F2 =
=F3=F5=EC=F0=EB=E7=F1=F9=EC=E1=F4=E9=EA=EF=DF.

=C1=
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=E2=E1=F3=E9=EA=EF=FD=F2:

=C4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =F0=F1=EF=E2=EF=EB=DE=F2 (Display =
Ads)

=C7=
=E4=E9=E1=F6=DE=EC=E9=F3=E7 =F0=F1=EF=E2=EF=EB=DE=F2 =E5=DF=ED=E1=E9 =
=EC=E9=E1 =E2=E1=F3=E9=EA=DE =EC=EF=F1=F6=DE =F8=E7=F6=E9=E1=EA=DE=F2 =
=E4=E9=E1=F6=DE=EC=E9=F3=E7=F2 =EA=E1=E9 =
=E1=F0=EF=F4=E5=EB=E5=DF=F4=E1=E9 =EA=F5=F1=DF=F9=F2 =E1=F0=FC =
=E5=E9=EA=FC=ED=E1 =EA=E1=E9 =EA=E5=DF=EC=E5=ED=EF. =
=D3=F5=ED=DE=E8=F9=F2 =E5=EC=F6=E1=ED=DF=E6=E5=F4=E1=E9 =F3=E5 =
=E9=F3=F4=EF=F3=E5=EB=DF=E4=E5=F2 =EA=E1=E9 blogs =F9=F2 banner =DE =
=E1=ED=E1=E4=F5=FC=EC=E5=ED=E7. =D4=EF =EA=FD=F1=E9=EF =
=F7=E1=F1=E1=EA=F4=E7=F1=E9=F3=F4=E9=EA=FC =E1=F5=F4=DE=F2 =F4=E7=F2 =
=EC=EF=F1=F6=DE=F2 =E4=E9=E1=F6=DE=EC=E9=F3=E7=F2, =E5=DF=ED=E1=E9 =
=FC=F4=E9 =E4=E5=ED =E5=EC=F6=E1=ED=DF=E6=E5=F4=E1=E9 =F3=F4=E1 =
=E1=F0=EF=F4=E5=EB=DD=F3=EC=E1=F4=E1 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2, =
=F3=F5=ED=DE=E8=F9=F2 =EC=EF=E9=DC=E6=E5=E9 =F0=F1=EF=F3=E9=F4=DE =
=EA=E1=E9 =E1=F0=EB=DE, =E5=ED=FE =F3=F4=EF=F7=E5=FD=E5=E9 =F3=E5 =
=F3=F5=E3=EA=E5=EA=F1=E9=EC=DD=ED=EF =EA=EF=E9=ED=FC =EA=E1=E9 =
=F7=F1=E5=FE=ED=E5=F4=E1=E9 =EC=E5 =E2=DC=F3=E7 =F4=E9=F2 =
=F0=F1=EF=E2=EF=EB=DD=F2.

=C4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 =
(Search Ads)

=C7=
=E4=E9=E1=F6=DE=EC=E9=F3=E7 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2, =E1=ED =
=E3=DF=ED=E5=E9 =F3=F9=F3=F4=DC, =E5=DF=ED=E1=E9 =E1=F0=FC =F4=E9=F2 =
=F0=E9=EF =E1=F0=EF=F4=E5=EB=E5=F3=EC=E1=F4=E9=EA=DD=F2. =
=C2=E1=F3=DF=E6=E5=F4=E1=E9 =F3=F4=E7 =F1=E7=F4=DE =E1=ED=DC=E3=EA=E7 =
=F4=F9=ED =F7=F1=E7=F3=F4=FE=ED =EA=E1=E9 =FC=F7=E9 =E1=F0=EB=FE=F2 =
=F3=E5 =F0=EB=E7=F1=EF=F6=EF=F1=DF=E5=F2 =F0=EF=F5 =
=F5=F0=EF=E8=DD=F4=E5=E9=F2, =F3=F7=E5=F4=E9=EA=DC =EC=E5 =F4=EF =F4=E9 =
=EC=F0=EF=F1=E5=DF =ED=E1 =E8=DD=EB=EF=F5=ED. =CA=DC=F4=E9 =
=F4=DD=F4=EF=E9=EF, =FC=F0=F9=F2 =
=EA=E1=F4=E1=EB=E1=E2=E1=DF=ED=E5=E9=F2, =E1=F5=EE=DC=ED=E5=E9 =F4=E7=ED =
=F0=E9=E8=E1=ED=FC=F4=E7=F4=E1 click =F3=F4=E7 =
=E4=E9=E1=F6=DE=EC=E9=F3=E7 =EA=E1=E9 =
=EC=E5=F4=E1=F4=F1=EF=F0=DE=F2.

=C7=
Google =E5=DF=ED=E1=E9 =EF =EA=EF=F1=F5=F6=E1=DF=EF=F2 =
=F0=DC=F1=EF=F7=EF=F2 =E4=E9=E1=F6=E7=EC=DF=F3=E5=F9=ED =
=E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 =F3=F4=EF=ED =EA=FC=F3=EC=EF. =C7 =
=F5=F0=E7=F1=E5=F3=DF=E1 Google =
Ads =E5=F0=E9=F4=F1=DD=F0=E5=E9 =F3=F4=E9=F2 =
=E5=F0=E9=F7=E5=E9=F1=DE=F3=E5=E9=F2 =F0=EF=F5 =
=F0=F1=EF=F3=F6=DD=F1=EF=F5=ED =F0=F1=EF=FA=FC=ED=F4=E1 =DE =
=F5=F0=E7=F1=E5=F3=DF=E5=F2, =ED=E1 =F0=EB=E7=F1=FE=ED=EF=F5=ED =
=E3=E9=E1 =F4=E9=F2 =E4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =F4=EF=F5=F2 =
=EC=E5 =E2=DC=F3=E7 =F4=E9=F2 =E1=ED=E1=E6=E7=F4=DE=F3=E5=E9=F2 =
=F4=F9=ED =F7=F1=E7=F3=F4=FE=ED.

=C4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =F3=F4=E1 =CA=EF=E9=ED=F9=ED=E9=EA=DC =
=CC=DD=F3=E1 =C4=E9=EA=F4=FD=F9=F3=E7=F2 (Social Media =
Ads)

=CF=
=E9 =E4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =F3=F4=E1 =EC=DD=F3=E1 Social =
Media =E5=DF=ED=E1=E9 =DD=ED=E1=F2 =E1=F0=FC =F4=EF=F5=F2 =F0=E9=EF =
=E3=F1=DE=E3=EF=F1=EF=F5=F2 =EA=E1=E9 =
=E1=F0=EF=F4=E5=EB=E5=F3=EC=E1=F4=E9=EA=EF=FD=F2 =F4=F1=FC=F0=EF=F5=F2 =
=E3=E9=E1 =ED=E1 =F3=F5=ED=E4=E5=E8=E5=DF=F2 =EC=E5 =F4=EF =
=EA=EF=E9=ED=FC-=F3=F4=FC=F7=EF =F3=EF=F5. =C1=F5=F4=DD=F2 =EF=E9 =
=AB=EC=E9=EA=F1=DD=F2=BB =E1=EB=EB=DC =E9=F3=F7=F5=F1=DD=F2 =
=E4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=EF=FD=ED =FC=EB=E1 =F4=E1 =
=E4=E5=E4=EF=EC=DD=ED=E1 =F0=EF=F5 =EC=EF=E9=F1=DC=E6=EF=ED=F4=E1=E9 =
=EC=E5 =F4=E7 =F3=F5=E3=EA=E1=F4=DC=E8=E5=F3=DE =F4=EF=F5=F2 =EF=E9 =
=F7=F1=DE=F3=F4=E5=F2 =F3=F4=E1 Social Media =E3=E9=E1 =ED=E1 =
=F0=F1=EF=F3=F6=DD=F1=EF=F5=ED =E5=EE=E1=E9=F1=E5=F4=E9=EA=DC =
=E5=EE=E1=F4=EF=EC=E9=EA=E5=F5=EC=DD=ED=EF =EA=E1=E9 =
=F3=F7=E5=F4=E9=EA=FC =F0=E5=F1=E9=E5=F7=FC=EC=E5=ED=EF, =F4=EF =
=EF=F0=EF=DF=EF =F4=E5=EB=E9=EA=DC =E4=E9=E5=F5=F1=FD=ED=E5=E9 =F4=E9=F2 =
=E5=F5=EA=E1=E9=F1=DF=E5=F2 =EC=E5=F4=E1=F4=F1=EF=F0=DE=F2 =EA=E1=E9 =
=E5=EC=F6=E1=ED=DF=E6=E5=E9 =F4=EF Brand =F3=E5 =
=F0=E5=F1=E9=F3=F3=FC=F4=E5=F1=EF=F5=F2 =E4=F5=ED=E7=F4=E9=EA=EF=FD=F2 =
=F0=E5=EB=DC=F4=E5=F2.

=C4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =C1=E3=EF=F1=FE=ED Google (Google Shopping Ads)

=D4=
=E1 Google Shopping =
Ads =E5=DF=ED=E1=E9 =DD=ED=E1 =ED=DD=EF=F2 – =
=E3=E9=E1 =F4=E7=ED =E5=EB=EB=E7=ED=E9=EA=DE =E1=E3=EF=F1=DC – =
=F4=F1=FC=F0=EF=F2 =E4=E9=E1=F6=DE=EC=E9=F3=E7=F2 =F0=EF=F5 =DD=F7=E5=E9 =
=EB=E1=ED=F3=DC=F1=E5=E9 =E7 Google =EA=E1=E9 =F3=F4=EF =
=E5=EE=F9=F4=E5=F1=E9=EA=FC =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=E5=DF=F4=E1=E9 (=E5=E4=FE =EA=E1=E9 =
=F7=F1=FC=ED=E9=E1) =EC=E5 =EC=E5=E3=DC=EB=E7 =E1=F0=DE=F7=E7=F3=E7. =
=C3=E9=E1 =FC=F0=EF=E9=EF=ED =F0=EF=F5=EB=DC=E5=E9 =
=EA=E1=F4=E1=ED=E1=EB=F9=F4=E9=EA=DC =E1=E3=E1=E8=DC online, =EF=E9 =
=E4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 Google Shopping =
=E1=F0=EF=F4=E5=EB=EF=FD=ED =EC=DF=E1 =E1=F0=FC =F4=E9=F2 =F0=E9=EF =
=EA=E5=F1=E4=EF=F6=FC=F1=E5=F2 =E5=F5=EA=E1=E9=F1=DF=E5=F2, =
=EA=E1=E8=FE=F2 =F0=F1=EF=E2=DC=EB=EB=EF=F5=ED =F0=F1=EF=FA=FC=ED=F4=E1 =
=EA=E1=E9 =E1=E3=E1=E8=DC =DD=F4=EF=E9=EC=E1 =F0=F1=EF=F2 =
=DC=EC=E5=F3=E7 =F0=FE=EB=E7=F3=E7, =EC=E5 =F4=EF=F5=F2 =
=F7=F1=DE=F3=F4=E5=F2 =ED=E1 =F7=F1=E5=E9=DC=E6=E5=F4=E1=E9 =ED=E1 =
=EA=DC=ED=EF=F5=ED =EC=FC=ED=EF =EC=E9=E1 =E1=F0=EB=DE =
=E1=ED=E1=E6=DE=F4=E7=F3=E7.

Tasos =
Vogiatzis

Managing =
Director

 

www.brainfoodmedia.gr | www.brainfood.gr

 

P. 212-1056743 | M: =
+306940715510

 

 

From: Tasos Vogiatzis =
<tv@brainfoodmedia.gr>
Sent: Sunday, September 29, 2024 =
7:35 PM
To: ‘=CC=E1=F1=E9=DC=ED=ED=E1 =
=C1=E3=E3=E5=EB=DC=EA=E7’ <mangelaki@brainfoodmedia.gr>; =
‘=C4=E7=EC=DE=F4=F1=E7=F2 =D0=E1=F1=E1=F3=F7=DC=EA=E7=F2’ =
<dparaschakis@brainfoodmedia.gr>
Subject: FW: Essentials =
– part 1: Digital advertising =EA=E1=E9 =F4=EF =
programmatic

 

 

Essentials – part 1

 

VIDEO ADS

=CF=E9 2 =
=E2=E1=F3=E9=EA=E5=F2 =EA=E1=F4=E7=E3=EF=F1=E9=E5=F2 video ads: instream =EA=E1=E9 outstream

https://www.youtube.com/watch?v=3DPWA1O27WXIs

https://www.youtube.com/watch?v=3D2Az2qrQkAx8

 

DISPLAY ADS (banner)

=D4=FD=F0=EF=E9 display =
=E4=E9=E1=F6=E7=EC=E9=F3=E7=F2

https://www.youtube.com/watch?v=3DqzLdig9WW_o

 

PROGRAMMATIC ADVERTISING

=C4=E9=E1=F6=EF=F1=E5=F2 =EC=E5=F4=E1=EE=F5 Open MarketPlace =EA=E1=E9 Private MarketPlace (PMP):

https://www.youtub=
e.com/watch?v=3D6JnbO2Rr76k

 

PMP =
deals

https://www.youtub=
e.com/watch?v=3DmP6XnRe1yxE

See Also

Σε ευχαριστούμε Blake Lively που μοιράστηκες μια ζαχαροπλαστική σου αποτυχία…

=EA=E1=E9 =E1=F5=F4=EF

https://www.publift.com/adteach/ultimate-guide-t=
o-the-private-marketplace-for-publishers

 

=D0=CB=C1=D4=D6=CF=D1=CC=C5=D3 =

(=E5=EC=E5=E9=F2 =
=E5=E9=EC=E1=F3=F4=E5 SSP)

 

=C4=E9=E1=F6=EF=F1=DD=F2 SSP =EA=E1=E9 DSP

https://www.youtub=
e.com/watch?v=3DDEkOojyhIp4

 

 

 

Tasos =
Vogiatzis

Managing =
Director

 

www.brainfoodmedia.gr | www.brainfood.gr =

Alfavita.gr | Allyou.gr =
| Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr

Enwsi.gr | Epixeiro.gr | =
Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr

 

P. 212-1056743 | M: =
+306940715510

 

 

——=_NextPart_001_0025_01DB12A6.F7843770–

——=_NextPart_000_0024_01DB12A6.F7843770
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——=_NextPart_000_0024_01DB12A6.F7843770–