Vidverto low fill rate | sportdog.gr

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Hello Olesia,

The publisher sportdog.gr has just informed us that they made the change =
of the position yesterday.

Could you please check it from your side as well?

Thank you,

Andromachi Giannakopoulou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr =20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr =
| Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

andgian@brainfoodmedia.gr

P. +30 212 1056743

=20

From: Olesia Dudla =20
Sent: Thursday, October 10, 2024 4:41 PM
To: =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85
Cc: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 =
; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
; dparaschakis@brainfoodmedia.gr; Titina =
Papadimatou
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hi, Mahi,
Thank you for this feedback.

We checked the test page. The placement is good.=20

https://prnt.sc/Q9Fptdw4u_lq

https://prnt.sc/O4YCtwI410W0

But we still see the first request comes to kwikmotion – =
https://prnt.sc/KJMQjm_ZagWd

This is because of a delayed request of our code. To be honest, it is =
difficult to identify the direct code that requests us with a delay, as =
well as the reasons for the delay itself because we are requested from =
the GAM, according to the publisher feedback, but there is also =
interaction with OCM scripts, most likely, the GAM ad_unit itself is =
hosted through the OCM – =
https://prnt.sc/JK2Y2laqHjxt

We don’t say that it does OCM on purpose, but our code is not on the =
webpage until a certain point and the request to ima3 comes from us =
obviously later, as you can see from the video below. Also, a long =
request delay can lead to a decrease in Ad oppo-ty because users will =
simply scroll through us.

=
=CE=9F=CF=81=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=BF=CC=81! =
=CE=91=CF=85=CF=84=CE=B7=CC=81 =CE=B7 =
=CE=B4=CE=B9=CE=B1=CC=81=CE=B3=CE=BD=CF=89=CF=83=CE=B7 =
=CE=B3=CE=B9=CE=B1 =
=CE=99=CF=89=CE=B1=CE=BD=CE=BD=CE=B9=CC=81=CE=B4=CE=B7 – =
=CE=A4=CE=BF=CE=BD =CF=87=CE=B1=CC=81=CE=BD=CE=B5=CE=B9 =
=CE=B3=CE=B9=CE=B1 =CE=BA=CE=B1=CE=B9=CF=81=CE=BF=CC=81 =CE=BF =
=CE=A0=CE=91=CE=9F – Google Chrome 2024-10-…

Regarding the second point. Due to the violation, Google can pessimize =
the whole website and at the end block advertising on the website. It =
does not depend on the GAM account.=20

Regarding the 3rd point. We don’t see these ads on the test page.

Regarding the 4th point. I already mentioned how it works in practice.

Yes, let’s apply this placement – it should increase the metrics. And =
could you please ask them why we face such a delayed request on the test =
page?

Thank you!

=D1=87=D1=82, 10 =D0=B6=D0=BE=D0=B2=D1=82. 2024=E2=80=AF=D1=80. =D0=BE =
14:21 =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 <andgian@brainfoodmedia.gr =
> =D0=BF=D0=B8=D1=88=D0=B5:

Hello Olesia,=20

=20

I am forwarding the publisher=E2=80=99s and OCM’s feedback:

=20

1. After conducting checks on GAM from Vidverto’s side, we have =
confirmed that there are no violations in our settings or code. However, =
we may be affected by styles, scripts, or other settings on your site. =
It’s important for us to know our exact placement on the site in order =
to perform a more detailed review. Is there any update on this? =3D> We =
will move the placement between the 1st and 2nd paragraphs. You can see =
it on our test server qa.sportdog.gr (UN: qa, =
PASS: Sp0rtd0g).

=20

After multiple refreshes on the site, specifically on the article =
=
https://www.sportdog.gr/mpasket/euroleague/852371/foberh-dhlwsh-giokits-g=
ia-giannakopoylo-prospathei-na#adx_preview, we managed to detect the =
request for our code ( =
https://prnt.sc/Hrxm3Ot7fh4E). However, the script does not appear in =
the site structure ( =
https://prnt.sc/h1qeukLukgSi). We haven’t fully understood the logic =
behind the deletion of our code, as we only spotted it a few times. =
Could we have a test page? =3D> As we explained during the call, there =
is a GAM ad unit 1×1 (named outstream), which is injected into the =
position where we want the video to appear. The script that loads this =
ad unit is loaded as a creative through an ad manager line item =
targeting that specific ad unit. Below is the link to the test page:

=20

=
=
https://www.sportdog.gr/podosfairo/superleague/853476/eskasan-anakoinwsei=
s-sthn-aek-dhlwsh-hliopoyloy-fwto?google_preview=3DQmU9_DOBcyYY-IyZuAYw-K=
jOvwaIAYCAgODXxP2LPw&iu=3D4803437&gdfp_req=3D1&lineItemId=3D6744643395&cr=
eativeId=3D138480183180=20

=20

2. We have noticed violations from other platforms. One example is =
a sticky element that appears and then disappears, which constitutes two =
violations according to Google. Specifically, the sticky part appears in =
the “on-ready” state before the video player inside the article content =
( https://prnt.sc/gapEpA_QHEZL). =3D> =
This does not affect your player since it is not a violation related to =
the GAM used by Vidverto and has no connection to your revenue drop.

=20

3. Ad requests from Storyteller have not completely disappeared. =
In the following screenshot ( =
https://prnt.sc/CyYkbMo_3PbN), you can see multiple requests from =
Storyteller. These requests may come either from Aniview or Adman. =3D> =
What you saw was likely a caching issue. Also, Aniview and Adman are =
different services from Storyteller.

=20

4. Regarding the requests sent to Google before ours, we should =
clarify that it doesn=E2=80=99t matter from which GAM account the =
request for a VAST tag originates. The advertiser sells a specific ad at =
a specific price. If we also send a request to the same advertiser at =
the same price, the likelihood of us securing that “placement” =
decreases, especially if requests are sent every 10-20 seconds. This is =
based on Vidverto’s experience working with Google for 10 years. =3D> =
This would happen if the request came from the same GAM. Since the =
request is coming from a different GAM and seller ID, the advertiser can =
win from the second, third, etc., GAM making the request. The inclusion =
of the seller ID (which is a recent technique by Google and SSPs) is =
what differentiates the GAMs in the requests they make. We suggest =
running a test for 1-2 weeks, placing Vidverto in the first position so =
that our requests are sent to Google first. This way, we can confirm if =
this is one of the factors affecting our low fill rate. =3D> For the =
past week, the only video player running on the site is Vidverto’s =
player, as Storyteller has stopped. As I mentioned above, we will move =
the position between the 1st and 2nd paragraphs. Please check if you’re =
okay with it on the following demo page:

=20

=
=
https://qa.sportdog.gr/podosfairo/superleague/853496/oristiko-ayth-h-diag=
nwsh-gia-iwannidh-ton-xanei-gia-kairo-o-pao?google_preview=3D9qwRct4mwckY=
x7GZuAYwx83OvwaIAYCAgODXpP6Z_AE&iu=3D4803437&gdfp_req=3D1&lineItemId=3D67=
44643395&creativeId=3D138480183180=20

=20

If we are ok with the placement, they can make it live and review any =
changes after a few days.

=20

I am awaiting your feedback. Please confirm if everything is technically =
ok with the test page so we can inform them to apply the changes across =
the whole website.

=20

Thank you a lot,

Andromachi Giannakopoulou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

andgian@brainfoodmedia.gr

P. +30 212 1056743

=20

From: Olesia Dudla =20
Sent: Friday, October 4, 2024 4:48 PM
To: =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85
Cc: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 =
; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
; dparaschakis@brainfoodmedia.gr; Titina =
Papadimatou
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hi, Mahi,
Really appreciate your efforts in order to fix this issue. Such a =
challenge to agree on better conditions with a competitor…

=20

I would start from the beginning:
1.Could you please check if there are any issues with Google policy on =
your end? OCM=E2=80=99s tech team believes that the drop in fill rate is =
coming from our side, specifically with your GAM.

=20

There are definitely no violations on our side at the level of settings =
or code on the zone itself. But we may be affected by styles, scripts or =
other settings on the pub’s side, so it’s very important to understand =
where we are placed to check in more details. Please ask for the test =
page.

After many refreshes of the website, we were able to catch the code =
request:

https://prnt.sc/Hrxm3Ot7fh4E

At the same time – there are no our code in the structure – =
https://prnt.sc/h1qeukLukgSi

=20

The link – =
=
https://www.sportdog.gr/mpasket/euroleague/852371/foberh-dhlwsh-giokits-g=
ia-giannakopoylo-prospathei-na#adx_preview

But the publisher needs to remove the deletion of our code, we don’t =
know what logic it is based on because we only caught our code a few =
times.

But there are violations from competitors. For example, a sticky part =
appears and then disappears. This is at least 2 violations of Google. =
On-ready sticky part (appears before the video player in the content) =
and ads without the main content because we did not find the video =
player itself after working out of the sticky part.
https://prnt.sc/gapEpA_QHEZL

2. The Storyteller was removed from the site 3-4 days ago. Could you =
confirm that there are no longer any requests coming from it? They =
don=E2=80=99t think it was affecting the fill rate but removed it as we =
suggested. From our side, despite its removal, we haven=E2=80=99t seen =
any change in performance.

=20

No, these ad requests are not gone. Here’s an example: you can see a =
whole bunch of ad requests in the screenshot and you can see in the tag =
that it’s a storyteller.
My assumption is that the requests are coming from either aniview or =
adman.

https://prnt.sc/CyYkbMo_3PbN

=20

3. We also discussed the placement of the Vidverto player. As you know, =
the code is now served through GAM. To ensure it appears after the =
specified paragraph in all articles, we suggested applying some =
targeting from our side as well. Is this something we can do without the =
publisher placing us in the footer?

Yes, if they have our universal code, not JS async, we can regulate the =
placement on our part, depending on the pub’s wishes. But they need to =
understand that we regulate it technically, for example, if the request =
is after the 3rd paragraph it will be inserted after the 3rd element p =
(this is the designation of the paragraph in html) and it does not =
matter whether it is empty or not).

=20

4. We explained that, since several requests are being sent to Google =
before ours and we=E2=80=99re not receiving the first requests, this =
could be impacting our performance. As you previously mentioned, Google =
doesn=E2=80=99t bid on the same demand at the same high price, right? Is =
there any documentation supporting this? OCM claims this isn=E2=80=99t =
the case, as the requests are coming from a different GAM.

=20

It doesn’t matter from which GAM the request for a vast tag comes =
because there is a request for a specific tag, a specific advertiser, =
the advertiser sells a specific ad at a specific price. If we also send =
a request for advertising to this advertiser at the same price, the =
chance of a fill will be lower because this demand may be sold out =
before us, especially if it can be requested every 10-20 seconds. This =
knowledge is based on our expertise working with Google for 10 years.
If OCM is claiming that there is no difference why they don’t give us =
the higher position?!

=20

Let’s work on the first point with the code deletion and after we work =
technically normally – we can see real results.

Thank you,
Olesia

=20

=D0=BF=D1=82, 4 =D0=B6=D0=BE=D0=B2=D1=82. 2024=E2=80=AF=D1=80. =D0=BE =
14:24 =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr> =D0=BF=D0=B8=D1=88=D0=B5:

Hi Olesia,

=20

I hope you=E2=80=99re doing well!

=20

Following the call we had with the publisher and OCM’s technical team, I =
would like to discuss the following points:

=20

1. Could you please check if there are any issues with Google policy on =
your end? OCM=E2=80=99s tech team believes that the drop in fill rate is =
coming from our side, specifically with your GAM.

=20

Could you please review these points with your technical team? =
It=E2=80=99s really important for us to respond to OCM, especially as =
they are also competitors.

=20

We=E2=80=99re looking forward to your comments and guidance on our next =
steps. =20

=20

Thank you so much for your efforts!

Andromachi Giannakopoulou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

andgian@brainfoodmedia.gr

P. +30 212 1056743

=20

From: Titina Papadimatou =20
Sent: Thursday, October 3, 2024 1:33 PM
To: ‘Olesia Dudla’
Cc: ‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ =
; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
; dparaschakis@brainfoodmedia.gr; =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’
Subject: RE: Vidverto low fill rate | sportdog.gr

=20

Olesia regarding sportdog.gr fill rate, we had a =
call today with the publisher and OCM who is responsible for their tech =
support.

=20

Machi will send all feedback from the call.

=20

Thanks,

Titina Papadimatou

=20

www.brainfoodmedia.gr | =
www.influencing.gr=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr=20

P. +30 212 1056743=20

=20

From: Titina Papadimatou [mailto:tpapadimatou@brainfoodmedia.gr]=20
Sent: Thursday, October 3, 2024 1:22 PM
To: ‘Olesia Dudla’
Cc: ‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ =
; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
; ‘dparaschakis@brainfoodmedia.gr’ =
; =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85′
Subject: RE: Vidverto low fill rate | sportdog.gr

=20

Olesia thank you for the prompt response regarding the cpm.

=20

Regarding the in article video ad, Machi can give you more information.=20

I know that they have a click to play button with a custom video that =
they are making with the top 5 news of the site.

=20

Machi please send to Olesia more details about the membrana in article =
video ads.=20

=20

Thanks,

t.=20

=20

Titina Papadimatou

=20

www.brainfoodmedia.gr | =
www.influencing.gr=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr=20

P. +30 212 1056743=20

=20

From: Olesia Dudla [ =
mailto:olesia.dudla@vidverto.io]=20
Sent: Thursday, October 3, 2024 1:00 PM
To: Titina Papadimatou < =
tpapadimatou@brainfoodmedia.gr>
Cc: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
dparaschakis@brainfoodmedia.gr; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Titina,

Thanks for the information. What else are they selling to the =
publishers?

Yes, we could try to set a minimum 10$ CPM and check the results. We =
didn’t set the price like this before, I mean limit such a big demand, =
but we don’t lose anything.
If they agree on it, we have to send them a Biddo invitation.

Waiting for your reply,
Olesia

=D1=87=D1=82, 3 =D0=B6=D0=BE=D0=B2=D1=82. 2024=E2=80=AF=D1=80. =D0=BE =
12:41 Titina Papadimatou < =
tpapadimatou@brainfoodmedia.gr> =D0=BF=D0=B8=D1=88=D0=B5:

Olesia the creative you suggest is exactly the same as the one that =
membrana offers to the sites.

Rewarded ad that you have to watch until the end, and then you can read =
the article. They sell it for 10euro -11 euro CPM, with FC1/month.=20

=20

So if you want to offer it to the sites, we must have the same CPM.=20

=20

We are waiting for your feedback.=20

=20

Thanks,

t.=20

=20

Titina Papadimatou

=20

www.brainfoodmedia.gr | =
www.influencing.gr=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr=20

P. +30 212 1056743=20

=20

From: Olesia Dudla [mailto: =
olesia.dudla@vidverto.io]=20
Sent: Thursday, October 3, 2024 12:00 PM
To: Titina Papadimatou < =
tpapadimatou@brainfoodmedia.gr>
Cc: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
dparaschakis@brainfoodmedia.gr; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Titina,=20

We have only 2 websites with such conditions, but the average CPM for =
Hello.gr 6$. So I would set 5$ as a minimum.=20
Otherwise, they would have 1-2% fill rate and I don’t understand if it =
would be profitable for them.=20

What do you think?

=D1=87=D1=82, 3 =D0=B6=D0=BE=D0=B2=D1=82. 2024=E2=80=AF=D1=80. =D0=BE =
11:53 Titina Papadimatou < =
tpapadimatou@brainfoodmedia.gr> =D0=BF=D0=B8=D1=88=D0=B5:

Olesia what cpm we could set for this?

Could we say 10$?

=20

Titina Papadimatou

=20

www.brainfoodmedia.gr | =
www.influencing.gr=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr=20

P. +30 212 1056743=20

=20

From: Olesia Dudla [mailto: =
olesia.dudla@vidverto.io]=20
Sent: Thursday, October 3, 2024 11:34 AM
To: =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>
Cc: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
dparaschakis@brainfoodmedia.gr; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hello, Titina,
I would like to discuss one idea with you – we could offer them to show =
Rewarded ads with some price limits or they could insert this type of =
ads for some articles.=20

And if the user wants to continue to read the article – please see the =
rewarded ads. Some of our clients requested to make such a setup.

=20

It is another format and it could work for sure.=20

What do you think?
Thanks,
Olesia

=D0=BF=D0=BD, 30 =D0=B2=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 12:53 =
Olesia Dudla <olesia.dudla@vidverto.io =
> =D0=BF=D0=B8=D1=88=D0=B5:

Good morning, Mahi,
Thank you for this feedback!

Yes, you are right, but Adman plays Google ads as well 🙂 The slider =
also plays Google ads. There are just too many Google ads before us and =
in general.=20

It would be more effective work if we could be only in one category =
where they don’t have their own video player with our sticky and to be =
able to add PMP ads.

They have potential to have the same fill rate and performance results =
as we have with Sport fm for example.

I really appreciate all your help on this matter.

=D0=BF=D0=BD, 30 =D0=B2=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 12:39 =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 <andgian@brainfoodmedia.gr =
> =D0=BF=D0=B8=D1=88=D0=B5:

Good morning Olesia,=20

=20

I hope you are fine!=20

=20

We contacted the publisher about their low fill rate.

=20

I am sending you their feedback about the other ads running on their =
site.

=20

On several article pages, the Vidverto player is playing along with =
another sticky player (SS: =
https://prnt.sc/jYppgOnI1wK9). This player is their own, and it =
doesn=E2=80=99t play InRead, so Adman plays video instream on their =
player. So, unfortunately, we can=E2=80=99t have the first request.

=20

As for Aniview, we=E2=80=99re splitting the inventory 50-50.

=20

We=E2=80=99re also waiting for updates from them about the slider you =
noticed on the site and some clarification about our placement.

=20

We will let you know when we have some news.

=20

Thank you,

Andromachi Giannakopoulou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

andgian@brainfoodmedia.gr

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Friday, September 20, 2024 6:40 PM
To: =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>
Cc: Brainfood Publisher Support < =
pubsupport@brainfoodmedia.gr>; =
=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>; =
dparaschakis@brainfoodmedia.gr
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hi,=20
In addition I clarified again about the viewability – it is between =
70-75%. Our KPI’s Viewability > 75%, do you think we could add the PMP =
demand?
Please let me know, thank you!

=D0=BF=D1=82, 20 =D0=B2=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 16:35 =
Olesia Dudla <olesia.dudla@vidverto.io =
> =D0=BF=D0=B8=D1=88=D0=B5:

Titina, thanks for clarifying it with me.=20
I sent the technical detailed feedback to you in my previous emails. The =
competitors that sell the same Google demand on the webpage even before =
our code is loaded – this is a technical set up that we have. And it is =
the main reason for such a low performance. This is how we work right =
now.=20
I would like to mention again the publisher doesn’t see the issue on =
this set up, but we are affected by it.=20

=20

“Moreover, in the request for advertising, it is stated that this is a =
story teller, a kind of slider and it is a sticky – =
https://prnt.sc/NdKBy7c-QuIL

And the requests come right away, when I’m still at the beginning of the =
webpage. In addition, we see that the first request comes to Adman – =
https://prnt.sc/llsfm4lrxA7y
https://prnt.sc/llsfm4lrxA7y
And then immediately a bunch of request for creatives for this story =
teller – https://prnt.sc/PsSWXLztygoz

If the requests to the slider and to Aniview are earlier than ours, then =
there will be no normal performance results for us.”=20

About the Membrane’s price of 11 EUR is unreal for Google demand that’s =
even high for our PMP deals demand. We have to base our offer on =
knowledge and experience that we have with publishers right now. We are =
working from a long-term perspective with publishers.=20

=20

We can make a new higher revenue if the publisher:
– place us directly on the website higher, so we could escape the =
competitors’ waterfall.

– enable the sticky part for mobile devices and accept new MCM =
invitations.

Is something possible from this? What publisher wants to get in terms of =
the revenue for testing it?

If the publisher doesn’t want to make any technical changes, only in =
this case I suggest trying the price without limits. In conditions when =
Google didn’t buy the traffic and we wanted to sell it with the high =
price – we can’t expect high results. I don’t like this option as well =
because we are still struggling with the competitors above us.

=20

I discussed this website with our tech team and management and we have =
to agree on new conditions for the test to show good results. That’s the =
only way to change the results.

=20

Do you have any other ideas?=20

Thank you,
Olesia

Error! Filename not specified.Error! Filename not specified.

=D0=BF=D1=82, 20 =D0=B2=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 15:53 =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Olesia I=E2=80=99m sorry but I don=E2=80=99t understand what do you =
suggest for sportdog.gr, except for mobile sticky =
and the low cpm.

=20

Especially when Membrana offers to the Greek market 11=E2=82=AC CPM.

=20

First off all we must figure out why the fill rate is 2%-5% since =
27/08/24, and make Vidverto =C2=ABattractive=C2=BB and profitable.

=20

Thanks,

t.=20

=20

Titina Papadimatou

=20

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr=20

P. +30 212 1056743=20

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Friday, September 20, 2024 3:24 PM
To: =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>
Cc: Brainfood Publisher Support < =
pubsupport@brainfoodmedia.gr>; =
=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>; =
dparaschakis@brainfoodmedia.gr
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hello, Titina.
To Be honest, we have a big potential with this publisher, but because =
we can’t agree to new conditions we can’t apply them – new Google demand =
and PMP as well.=20
If they would leave the Network – we all lose and I don’t like it.=20

Vidverto can’t make miracles with the current technical conditions. Both =
teams spent a lot of time in order to explore the issue and improve it. =
Frequently, the publisher spam Google tags before our code is loading on =
the website, they have a slider that shows Google demand, it is hard to =
catch our code on the website. I can understand that for them, it is not =
something strange that we received such a feedback.=20

I can assure you that based on our current demand, we made everything =
possible to improve the situation.=20

The revenue could be much higher if they will give us a chance for =
normal conditions. Are they open to making any kind of agreement with =
some guarantees, but for a video player with the sticky part?

The publisher didn’t want to try to set the price without limit in order =
to check that solution. So I am out of any suggestion and if we can’t =
agree on better conditions, it won’t get better.
Do you have any ideas on how to get in a better position with them?

Thank you!

Error! Filename not specified.

=D0=BF=D1=82, 20 =D0=B2=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 14:50 =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Olesia regarding sportdog.gr we already discussed =
with the publisher about leaving our network.

It=E2=80=99s urgent to find a solution now.

=20

Thanks for your help,

t.=20

=20

Titina Papadimatou

=20

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr=20

P. +30 212 1056743=20

=20

From: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>=20
Sent: Friday, September 20, 2024 1:55 PM
To: ‘Olesia Dudla’ < =
olesia.dudla@vidverto.io>
Cc: ‘Brainfood Publisher Support’ < =
pubsupport@brainfoodmedia.gr>; =
‘=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85’ < =
tpapadimatou@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>; =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ < =
andgian@brainfoodmedia.gr>; =
dparaschakis@brainfoodmedia.gr
Subject: Vidverto low fill rate | sportdog.gr

=20

Hi Olesia,

=20

Regarding sportdog.gr, due to its low revenue as =
soon as we can see they will stop the cooperation with us.

=20

The publisher is totally against activating the sticky on mobile =
devices.

=20

Is there anything else we can do to increase the fill rate and their =
revenue?

=20

Thanks and waiting for your feedback

=20

Best regards,

Marianna Aggelaki

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | thecaller.gr

=CE=91vlonos 1, =CE=91thens, zip. 104 43

mangelaki@brainfoodmedia.gr=20

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Wednesday, September 11, 2024 5:47 PM
To: =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Cc: Brainfood Publisher Support < =
pubsupport@brainfoodmedia.gr>; =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hi, Mahi,

Yes, this would affect our performance, but right now, in fact, Google =
doesn’t take into account Manager Domain functionality.

=20

You would be surprised, but a lot of our partners have different manager =
domains, OCM as well.=20

Check =
https://adstxt.orangeclickmedia.com/alfavita.gr/ads.txt

=
https://adstxt.orangeclickmedia.com/el.gr/ads.txt

https://www.eirinika.gr/ads.txt – =
Adweb manager

https://www.enimerotiko.gr/ads.txt =
– Rienger.ro

=20

In general, OCM makes this kind of setup for Metrosport and Sportdog. Am =
I right? If so, the issue is quite similar…

Thank you for trying to help!

=20

=D1=81=D1=80, 11 =D0=B2=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 17:33 =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr> =D0=BF=D0=B8=D1=88=D0=B5:

Hello Olesia,

We made again a check on the website on our end and found the following:

In their ads.txt, they have the following line:

MANAGERDOMAIN=3D orangeclickmedia.com

In the relevant IAB information, we read that the MANAGERDOMAIN refers =
to the company managing the publisher=E2=80=99s advertising inventory.=20

=E2=80=9CManagerDomain gives buyers transparency into the most direct =
paths to buy inventory from a given publisher. Similar to OwnerDomain, =
the ManagerDomain should match managers seller.domain in seller.json =
entries to clearly show they are the monetization manager of the =
underlying media property.=E2=80=9D

You can find more information in the following link: =
=
https://iabtechlab.com/wp-content/uploads/2022/04/Ads.txt-1.1-Implementat=
ion-Guide.pdf=20

Additionally, the same value (MANAGERDOMAIN) is present in =
metrosport.gr, where we are facing almost the =
same issue as with sportdog.gr.

Could you look into this with your tech team? Is there a possibility =
that this value (MANAGERDOMAIN) is affecting our performance in both =
cases?

Please let me know if you need any clarification.

Thank you very much, and I look forward to your feedback.

Best regards,=20

Andromachi Giannakopoulou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

andgian@brainfoodmedia.gr

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Wednesday, September 11, 2024 4:25 PM
To: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>
Cc: Brainfood Publisher Support < =
pubsupport@brainfoodmedia.gr>; =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hello, Marianna,

I apologize for the delayed answer, we checked the website again. I am =
really deeply concerned with this publisher’s results.

=20

Nothing has changed. We haven’t caught us at all and we still see spam =
ads in the Network – =
https://prnt.sc/CHUZvYxudsZh
Moreover, in the request for advertising, it is stated that this is a =
story teller, a kind of slider and it is a sticky – =
https://prnt.sc/NdKBy7c-QuIL
And the requests come right away, when I’m still at the beginning of the =
webpage. In addition, we see that the first request comes to Adman – =
https://prnt.sc/llsfm4lrxA7y
https://prnt.sc/llsfm4lrxA7y
And then immediately a bunch of request for creatives for this story =
teller – https://prnt.sc/PsSWXLztygoz

If the requests to the slider and to Aniview are earlier than ours, then =
there will be no normal performance results for us.=20

=20

We have to agree with this publisher’s new conditions otherwise our =
partnership will end soon because the publisher is not satisfied.=20

As I understand it, our publisher does not think that this technical =
setup is something strange and causes problems for us.=20

=20

From my point of view, we have options:
– the publisher doesn’t want to change our placement and we will work =
with the current setup – we could offer to test the price without limits =
– this is the only one way in our situation.

– we are trying to agree to enable the sticky part for mobile devices =
and in this case we increase the viewability, so I can link the PMP =
demand. The PMP advertisers are out of the Google ecosystem, so they =
could buy traffic from this publisher even with current setup.

=20

I discussed this website with adops, the tech team, our CTO and all of =
them confirmed to me that the current setup on Sportdog affects our =
performance and we need to change the conditions in order to improve. I =
know, Titina shared with me, the publisher is a hard case, but we can’t =
move forward without changes.=20

What could we offer him?

=20

Thank you and waiting for your reply,

Olesia

=20

=D1=81=D1=80, 11 =D0=B2=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 11:48 =
=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Hi, Olesia,

=20

Do you have any news regarding my previous email?

=20

Thank you and waiting for your answer.

=20

Best regards,

Marianna Aggelaki

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | thecaller.gr

=CE=91vlonos 1, =CE=91thens, zip. 104 43

mangelaki@brainfoodmedia.gr=20

P. +30 212 1056743

=20

From: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>=20
Sent: Tuesday, September 10, 2024 5:30 PM
To: ‘Olesia Dudla’ < =
olesia.dudla@vidverto.io>
Cc: ‘Brainfood Publisher Support’ < =
pubsupport@brainfoodmedia.gr>; =
‘=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85’ < =
tpapadimatou@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
< doraq@brainfoodmedia.gr>; =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85′ < =
andgian@brainfoodmedia.gr>
Subject: RE: Vidverto low fill rate | sportdog.gr

=20

Hi Olesia,

=20

The publisher sportdog.gr has informed us that =
they didn’t find something strange on their site.

=20

And informed us to check it again.

=20

It is very important for them to have a high revenue.

=20

Please check it from your end and let us know.

=20

Thank you

=20

Best regards,

Marianna Aggelaki

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | thecaller.gr

=CE=91vlonos 1, =CE=91thens, zip. 104 43

mangelaki@brainfoodmedia.gr=20

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Friday, August 30, 2024 3:44 PM
To: =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Cc: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>; =
Pubsupport < =
pubsupport@brainfoodmedia.gr>; =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hi, Mahi,=20
Thanks for your feedback.=20
It confirms our words that we have some limitations from the publisher =
side and that could be one of the result that we could hardly check the =
unit work.=20
After many refreshes, we caught our code at the end of the article – =
https://prnt.sc/ouSBKIHkRVah
It means all above competitors sells traffic to Google faster than we =
do.=20
Do you see the same placement on your end?

According to the behavior of competitors’ tags on the webpage, we can =
assume that the problem is that there are already so many requests to =
Google before we load on the website- there is a video slider and some =
other player (without performance) that send requests to Google about =
once every 10 seconds, 5 requests at a time:

=
https://monosnap.com/file/hlkyuG5rt4kzUDCfgqzVJKIwbqAYCg

=20

Here you can see screenshots with quantity of Google requests from the =
website:
=
https://monosnap.com/file/Hso0EiQMehh0AHJnrJgserggdYDmyf
=
https://monosnap.com/file/EerfbJ7wOBwSkkJP2vN0fKYCVor1hO
=
https://monosnap.com/file/f8mmAjYIyztUalcqeyCPk4NLXPHeJd
=
https://monosnap.com/file/msVj57Sgdie39YA6raWF0gtmWMHB3t
=
https://monosnap.com/file/17CQkY0CCh8EN2I4M924JimTSZprN1

It is pessimizing the website performance and we can’t properly perform. =
Google advertisers will not buy the same traffic 5 times with the same =
high CPM price as publisher would like to do:) I understand that the =
publisher couldn’t be aware of some Google policies, but Google pesimise =
such behaviour on the website. These days video slider or other video =
partner could have higher redemption and we have lower redemption.

Additionaly, there’s definitely some kind of implementation or traffic =
quality problem because it can’t be that the Cloudflare doesn’t work at =
all under normal conditions. Perhaps we could be refreshed with the =
highest possible frequency. Or something is causing the issue that we =
wasn’t be able to replicate.

The situation is complex:=20
We recieve some limited traffic with bad placement or this placement is =
changing from article to article. Also they have one video slider and =
one video partner above us. The situation could be improved with a good =
placement and witout video partners above us because the slider sells =
traffic before us and very aggressively.

If they would like to limit us – shall we ask for placement in any =
category where they could implement only our video player? So we would =
have some limited traffic, but we won’t be at the end of publisher’s =
client watterfall.=20

I see only a way with the our implementation from a scratch with better =
placement. What kind of solutions we could agree on to make better =
conditions for us?=20

Thank you,
Olesia

=D0=BF=D1=82, 30 =D1=81=D0=B5=D1=80=D0=BF. 2024=E2=80=AF=D1=80. =D0=BE =
14:09 =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 <andgian@brainfoodmedia.gr =
> =D0=BF=D0=B8=D1=88=D0=B5:

I can see the Vidverto player on the site without using #adx_preview.

=20

We know that our code is served through GAM and for a specific number of =
requests.=20

=20

We are not passback.

=20

Andromachi Giannakopoulou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

andgian@brainfoodmedia.gr

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Friday, August 30, 2024 1:10 PM
To: =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Cc: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>; =
Pubsupport < =
pubsupport@brainfoodmedia.gr>; =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hello, Mahi,=20
Thank you for contacting the publisher.

About Cloudflare – Cloudflare reports all visits to your website, =
including bots, crawlers, etc. It is an independent source. We add =
Cloudflare code to our in order to check the traffic. It is very strange =
that this source doesn’t see any traffic…

The whole team department doesn’t see any Vidverto code request on the =
article you shared with us. Please try to find it on your end. Do you =
see the code request on this article or on the whole website?

If we were implemented on the website you can add #adx_preview at the =
end of the link and see the technical request. If there is no code =
physically, something is wrong with their setup and we have to make it =
from scratch. =20

Do we have direct placement, no passback position?

Waiting for your feedback,
Olesia

=D0=BF=D1=82, 30 =D1=81=D0=B5=D1=80=D0=BF. 2024=E2=80=AF=D1=80. =D0=BE =
12:19 =CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 <andgian@brainfoodmedia.gr =
> =D0=BF=D0=B8=D1=88=D0=B5:

Hello Olesia,=20

=20

Regarding the sportdog.gr,

=20

The Vidverto code has been implemented through GAM.

=20

Sample Article Link: =
=
https://www.sportdog.gr/mpasket/euroleague/846597/ekleise-to-roster-toy-p=
ao-epishmo-toy-gioyrtseben-h-prwth-dhlwsh=20

=20

We contacted the publisher, and they confirmed that no changes have been =
made on their end.

=20

Could you please provide us a more detailed explanation of the =
Cloudflare analytics?

=20

What do you think could be causing this significant drop in the fill =
rate?

=20

Do you have any guidance or steps we can share with the publisher to =
help them understand what they need to check?

=20

Thank you very much,

Andromachi Giannakopoulou

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | Thecaller.gr=20

Avlonos 1, Athens, zip. 104 43

andgian@brainfoodmedia.gr

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Thursday, August 29, 2024 6:26 PM
To: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>
Cc: Pubsupport < =
pubsupport@brainfoodmedia.gr>; =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Marianna,

We added to our code Cloudflare tracker and there are no requests =
recorded at all. Something is wrong…

Please contact the publisher and ask for the webpage where they inserted =
our code.

Thank you!

=20

=D1=87=D1=82, 29 =D1=81=D0=B5=D1=80=D0=BF. 2024=E2=80=AF=D1=80. =D0=BE =
15:02 Olesia Dudla <olesia.dudla@vidverto.io =
> =D0=BF=D0=B8=D1=88=D0=B5:

Marianna,

Could you please clarify with the publisher the way of our =
implementation?

The point is that we haven’t changed anything and we can’t see the code =
on the website. At the same time we see recorded requests on SSP. It =
might be some technical stuff because the fill rate dropped =
significantly yesterday and today.

Thank you!

Error! Filename not specified.

=D1=87=D1=82, 29 =D1=81=D0=B5=D1=80=D0=BF. 2024=E2=80=AF=D1=80. =D0=BE =
14:11 =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Hi Olesia,

=20

We have noticed that yesterday and today the hourly fill rate is very =
low.

=20

Could you please tell us why this has happened?

=20

The only thing I can see is that advertisers aren’t buying their traffic =
so the site doesn’t have many impressions.

=20

Thank you and we look forward to your feedback.

=20

Best regards,

Marianna Aggelaki

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | thecaller.gr

=CE=91vlonos 1, =CE=91thens, zip. 104 43

mangelaki@brainfoodmedia.gr=20

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Thursday, August 29, 2024 12:17 PM
To: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>
Cc: Pubsupport < =
pubsupport@brainfoodmedia.gr>; =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Marianna,

The tech team can’t see our code request again -=20

=
https://monosnap.com/file/Tl6hlH6eO0ABajfXzNtHAQ7fCu8lEJ
=
https://monosnap.com/file/Ky56LzyikzKc6wdqluamvv1zF6R9vi

It is very strange because we see recorded requests, but physically no =
code on the website. It seems they put us on passback…

If you have any feedback, please let us know, thanks,
Olesia

=20

Error! Filename not specified.

=D1=87=D1=82, 29 =D1=81=D0=B5=D1=80=D0=BF. 2024=E2=80=AF=D1=80. =D0=BE =
11:34 Olesia Dudla < =
olesia.dudla@vidverto.io> =D0=BF=D0=B8=D1=88=D0=B5:

Hello, Marianna,
I asked the tech team to check the website again.=20

=20

They have never implemented the code we send them for passback.=20

The code we sent them is called sportdog.gr_sticky_passback, so if they =
implemented it and it worked we would see the separate stats on the SSP. =
We don’t have 2 codes in real life. Maybe they just put our main code to =
the passback of their other partner?

=20

I remember that the website was not interested in the sticky part. But =
they have the sticky part with another partner, this is Google ads – =
=
https://www.sportdog.gr/podosfairo/superleague/846323/ayto-einai-to-symbo=
laio-poy-ypografei-o-fortoynhs-posa-xrhmata-hellip-exase

=20

Thanks,

Olesia

=20

=D1=87=D1=82, 29 =D1=81=D0=B5=D1=80=D0=BF. 2024=E2=80=AF=D1=80. =D0=BE =
10:56 =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Good morning Olesia,

=20

I would like to remind you that sportdog.gr =
doesn’t want the sticky on mobile devices at all.

=20

On the 26th of June we provided a new Vidverto code to use as a passback =
to another platform. Now we have two codes for one zone.

=20

Could this affect the fill rate and the number of requests? It seems =
possible.

=20

Why haven’t we created a new passback zone instead?

=20

At the moment we are averaging the performance of both codes, which =
could be causing problems.

=20

Please let us know how we can fix this.

=20

Thank you and I look forward to your reply.

=20

Best regards,

Marianna Aggelaki

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | thecaller.gr

=CE=91vlonos 1, =CE=91thens, zip. 104 43

mangelaki@brainfoodmedia.gr=20

P. +30 212 1056743

=20

From: Olesia Dudla < =
olesia.dudla@vidverto.io>=20
Sent: Wednesday, August 28, 2024 6:34 PM
To: =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr>
Cc: Pubsupport < =
pubsupport@brainfoodmedia.gr>; =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 < =
tpapadimatou@brainfoodmedia.gr>; =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
< doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 < =
andgian@brainfoodmedia.gr>
Subject: Re: Vidverto low fill rate | sportdog.gr

=20

Hello, Marianna,

We made a check of this website, but we weren’t able to catch our code =
request.

=
https://monosnap.com/file/9nmsTiKrAxRB6rtYlsBoxjThTgtGTO

=
https://monosnap.com/file/Diaab0C72an0LYoB9jb1gZk0cXNgIS

=20

It seems that we are in huge rotation or passback.

We saw=20

Glomex – =
https://monosnap.com/file/xKiahtMZRzTDgvnN8udyo6QkYR2Qet,=20

Teads – =
https://monosnap.com/file/zcAfZTfkeDTTRZMoPE8n6iUxJQuUMB,=20

OCM – =
https://monosnap.com/file/rFmI1J9Pct0sbBmGmDm5aATgBCJ3uk (they load =
their sticky before video player loads itself which is forbidden by =
Google policies).

=
https://monosnap.com/file/1JweL7ualw53Cn482tgAthdZv9xK5j

Could you please ask them if we could also enable our sticky part? It =
would help us to increase the viewability.

Thank you,
Olesia

=20

=D1=81=D1=80, 28 =D1=81=D0=B5=D1=80=D0=BF. 2024=E2=80=AF=D1=80. =D0=BE =
16:39 =CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 < =
mangelaki@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Hello Olesia,

=20

Regarding sportdog.gr, we generally have a very =
low fill rate.

=20

I would like you to reminder to us if we play as passback in OCM.

=20

Because I have noticed that the ocm player play before our =
code.(attached)

=20

Thank you and waiting for your feedback

=20

Best regards,

Marianna Aggelaki

Brainfood Media

www.brainfoodmedia.gr | =
www.influencing.gr

=20

Epixeiro.gr | Platform.gr | Tetrapodo.gr | =
glykouli.gr | thecaller.gr

=CE=91vlonos 1, =CE=91thens, zip. 104 43

mangelaki@brainfoodmedia.gr=20

P. +30 212 1056743

=20

–=20