RE: Programmatic advertising
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——=_NextPart_001_0043_01DB12A8.20F20820
Content-Type: text/html;
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Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: =
+306940715510
From: Tasos Vogiatzis =
<tv@brainfoodmedia.gr>
Sent: Sunday, September 29, 2024 =
7:43 PM
To: ‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ =
<mangelaki@brainfoodmedia.gr>; =
‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=A0=CE=B1=CF=81=CE=B1=CF=83=CF=87=CE=AC=CE=BA=CE=B7=CF=82’ =
<dparaschakis@brainfoodmedia.gr>
Cc: =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ <andgian@brainfoodmedia.gr>; =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>
Subject: Programmatic =
advertising
Programmatic =
advertising
https://adsolutions.xo.gr/blog/digital-marketing/ti-eina=
i-programmatic-diafimis/
=CE=BA=CE=B1=CE=B9:
Pro=
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site.
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Advertising;
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=CF=85=CF=88=CE=B7=CE=BB=CF=8C ROI: =CE=A4=CE=BF =
programmatic advertising =
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=CF=83=CF=84=CF=8C=CF=87=CE=B5=CF=85=CF=83=CE=B7. - =CE=A3=CF=84=CE=
=AE=CE=BD=CE=B5=CE=B9=CF=82 =CE=BA=CE=B1=CE=B9 =
=CF=84=CF=81=CE=AD=CF=87=CE=B5=CE=B9=CF=82 =CF=84=CE=B7=CE=BD =
=CF=80=CF=81=CF=8E=CF=84=CE=B7 =CF=83=CE=BF=CF=85 programmatic =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=AE =
=CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1. =CE=94=CE=
=B7=CE=BC=CE=B9=CE=BF=CF=8D=CF=81=CE=B3=CE=B7=CF=83=CE=B5 =
=CE=BC=CE=AF=CE=B1 =CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1 =
=CF=83=CF=8D=CE=BC=CF=86=CF=89=CE=BD=CE=B1 =CE=BC=CE=B5 =
=CF=84=CE=BF=CF=85=CF=82 =CF=83=CF=84=CF=8C=CF=87=CE=BF=CF=85=CF=82 =
=CF=80=CE=BF=CF=85 =CE=AD=CF=87=CE=B5=CE=B9=CF=82 =
=CE=B8=CE=AD=CF=83=CE=B7 =CE=BA=CE=B1=CE=B9 =CF=84=CE=B7=CE=BD =
=CE=B9=CE=B4=CE=B1=CE=BD=CE=B9=CE=BA=CE=AE =
=CF=83=CF=84=CF=8C=CF=87=CE=B5=CF=85=CF=83=CE=B7. - =CE=A3=CF=84=CF=81=CE=B1=CF=84=CE=B7=CE=B3=CE=B9=CE=BA=CE=
=AE =CE=9C=CE=AC=CF=81=CE=BA=CE=B5=CF=84=CE=B9=CE=BD=CE=B3=CE=BA =
(Marketing Strategy): =CE=9A=CE=AC=CE=B8=CE=B5 =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7 =
=CE=AD=CF=87=CE=B5=CE=B9 =CF=84=CE=BF=CF=85=CF=82 =
=CE=B4=CE=B9=CE=BA=CE=BF=CF=8D=CF=82 =CF=84=CE=B7=CF=82 =
=CF=83=CF=84=CF=8C=CF=87=CE=BF=CF=85=CF=82. =
=CE=A0=CF=81=CE=BF=CE=BA=CE=B5=CE=B9=CE=BC=CE=AD=CE=BD=CE=BF=CF=85 =
=CE=BD=CE=B1 =
=CF=85=CE=BB=CE=BF=CF=80=CE=BF=CE=B9=CE=AE=CF=83=CE=B5=CE=B9 =
=CF=84=CE=BF=CF=85=CF=82 =CF=83=CF=84=CF=8C=CF=87=CE=BF=CF=85=CF=82 =
=CE=B1=CF=85=CF=84=CE=BF=CF=8D=CF=82 =
=CF=87=CF=81=CE=B5=CE=B9=CE=AC=CE=B6=CE=B5=CF=84=CE=B1=CE=B9 =
=CE=BD=CE=B1 =CE=B5=CF=86=CE=B1=CF=81=CE=BC=CF=8C=CF=83=CE=B5=CE=B9 =
=CE=BC=CE=B9=CE=B1 =
=CF=83=CF=84=CF=81=CE=B1=CF=84=CE=B7=CE=B3=CE=B9=CE=BA=CE=AE marketing =
=CE=B7 =CE=BF=CF=80=CE=BF=CE=AF=CE=B1 =CE=B8=CE=B1 =
=CF=83=CF=85=CE=BD=CE=B4=CF=85=CE=AC=CE=B6=CE=B5=CE=B9 =
=CF=84=CE=B7=CE=BD =CE=B1=CE=BD=CE=AC=CF=80=CF=84=CF=85=CE=BE=CE=B7 =
=CF=84=CF=89=CE=BD =
=CF=80=CF=81=CE=BF=CF=8A=CF=8C=CE=BD=CF=84=CF=89=CE=BD =
=CF=84=CE=B7=CF=82, =CF=84=CE=B7=CE=BD =
=CF=80=CF=81=CE=BF=CF=8E=CE=B8=CE=B7=CF=83=CE=B7, =
=CE=B4=CE=B9=CE=B1=CE=BD=CE=BF=CE=BC=CE=AE, =
=CF=84=CE=B9=CE=BC=CE=BF=CE=BB=CF=8C=CE=B3=CE=B7=CF=83=CE=B7 =
=CE=BA=CE=B1=CE=B9, =CF=80=CE=BB=CE=AD=CE=BF=CE=BD, =
=CF=84=CE=BF=CF=85=CF=82 =
=CE=B2=CE=AD=CE=BB=CF=84=CE=B9=CF=83=CF=84=CE=BF=CF=85=CF=82 =
=CF=84=CF=81=CF=8C=CF=80=CE=BF=CF=85=CF=82 =CE=BA=CE=B1=CE=B9 =
=CF=80=CF=81=CE=B1=CE=BA=CF=84=CE=B9=CE=BA=CE=AD=CF=82 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=B7=CE=BD =
=CF=80=CF=81=CE=BF=CE=B2=CE=BF=CE=BB=CE=AE =CF=84=CE=B7=CF=82 =
(=CE=BF=CF=81=CE=B3=CE=B1=CE=BD=CE=B9=CE=BA=CE=AE =CE=AE paid) =
=CF=83=CF=84=CE=BF =
=CE=B4=CE=B9=CE=B1=CE=B4=CE=AF=CE=BA=CF=84=CF=85=CE=BF.= - =CE=9C=CE=B5=CF=84=CF=81=CE=AE=CF=83=CE=B5=CE=B9=CF=82 =
(Metrics): =CE=91=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=BF=CF=8D=CE=BD =
=CF=8C=CE=BB=CE=B5=CF=82 =CF=84=CE=B9=CF=82 =
=CE=BC=CE=BF=CE=BD=CE=AC=CE=B4=CE=B5=CF=82 =
=CE=BC=CE=AD=CF=84=CF=81=CE=B7=CF=83=CE=B7=CF=82 =CF=80=CE=BF=CF=85 =
=CF=87=CF=81=CE=B5=CE=B9=CE=AC=CE=B6=CE=B5=CF=83=CF=84=CE=B5 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=B7=CE=BD =
=CE=B1=CE=BE=CE=B9=CE=BF=CE=BB=CF=8C=CE=B3=CE=B7=CF=83=CE=B7 =
=CF=84=CE=B7=CF=82 =
=CE=B5=CF=80=CE=B9=CF=84=CF=85=CF=87=CE=AF=CE=B1=CF=82 =
=CF=84=CE=B7=CF=82 =CE=B1=CF=80=CF=8C=CE=B4=CE=BF=CF=83=CE=B7=CF=82 =
=CE=BC=CE=B9=CE=B1=CF=82 =CF=83=CE=B1=CF=82 =
=CE=B5=CE=BD=CE=AD=CF=81=CE=B3=CE=B5=CE=B9=CE=B1=CF=82 =
=CF=83=CF=84=CE=BF =
=CE=B4=CE=B9=CE=B1=CE=B4=CE=AF=CE=BA=CF=84=CF=85=CE=BF.= - =CE=A3=CF=84=CE=B1=CF=84=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=
=AC Google (Google Analytics): =CE=A4=CE=B1 =
=CF=83=CF=84=CE=B1=CF=84=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=AC =
=CF=84=CE=B7=CF=82 Google =
=CF=80=CE=B1=CF=81=CE=AD=CF=87=CE=BF=CF=85=CE=BD =
=CE=B1=CE=BD=CE=B1=CE=BB=CF=85=CF=84=CE=B9=CE=BA=CE=AD=CF=82 =
=CF=80=CE=BB=CE=B7=CF=81=CE=BF=CF=86=CE=BF=CF=81=CE=AF=CE=B5=CF=82 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=B7=CE=BD =
=CE=B1=CF=80=CF=8C=CE=B4=CE=BF=CF=83=CE=B7 =CE=BC=CE=B9=CE=B1=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
=CF=80=CF=81=CE=BF=CE=B2=CE=BF=CE=BB=CE=AE=CF=82 =CE=AE =
=CE=B5=CE=BD=CF=8C=CF=82 eshop. =CE=93=CE=B9=CE=B1 =
=CF=80=CE=B1=CF=81=CE=AC=CE=B4=CE=B5=CE=B9=CE=B3=CE=BC=CE=B1, =
=CE=BC=CE=B5 =CF=84=CE=B1 Google Analytics =
=CE=BC=CF=80=CE=BF=CF=81=CE=B5=CE=AF=CF=84=CE=B5 =CE=BD=CE=B1 =
=CE=B5=CE=BD=CE=B7=CE=BC=CE=B5=CF=81=CF=8E=CE=BD=CE=B5=CF=83=CF=84=CE=B5 =
=CE=B1=CE=BD=CE=AC =CF=80=CE=AC=CF=83=CE=B1 =
=CF=83=CF=84=CE=B9=CE=B3=CE=BC=CE=AE =CE=B3=CE=B9=CE=B1 =
=CF=84=CE=BF=CF=85=CF=82 =
=CE=B5=CE=BD=CE=B5=CF=81=CE=B3=CE=BF=CF=8D=CF=82 =
=CF=87=CF=81=CE=AE=CF=83=CF=84=CE=B5=CF=82 =CF=84=CE=B7=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
=CF=83=CE=B1=CF=82, =CE=B3=CE=B9=CE=B1 =CF=84=CE=B1 conversion =
=CF=80=CE=BF=CF=85 =CE=AD=CF=87=CE=BF=CF=85=CE=BD =
=CE=BF=CE=BB=CE=BF=CE=BA=CE=BB=CE=B7=CF=81=CF=8E=CF=83=CE=B5=CE=B9 =
=CE=BA.=CE=BB=CF=80. - =CE=9A=CE=BF=CE=B9=CE=BD=CF=8C =E2=80=93 =
=CE=A3=CF=84=CF=8C=CF=87=CE=BF=CF=82 (Target =
Audience): =CE=A4=CE=BF =CF=83=CF=8D=CE=BD=CE=BF=CE=BB=CE=BF =
=CF=84=CF=89=CE=BD =CE=B1=CF=84=CF=8C=CE=BC=CF=89=CE=BD =CE=BC=CE=B5 =
=CE=BA=CE=BF=CE=B9=CE=BD=CE=AC =
=CF=87=CE=B1=CF=81=CE=B1=CE=BA=CF=84=CE=B7=CF=81=CE=B9=CF=83=CF=84=CE=B9=CE=
=BA=CE=AC =CF=80=CE=BF=CF=85 =CE=B8=CE=AD=CE=BB=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BD=CE=B1 =
=CF=83=CF=84=CE=BF=CF=87=CE=B5=CF=8D=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=AE =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CF=80=CE=B9=CE=BF =
=CF=80=CE=B9=CE=B8=CE=B1=CE=BD=CF=8C =CE=BD=CE=B1 =
=CE=B1=CE=B3=CE=BF=CF=81=CE=AC=CF=83=CE=BF=CF=85=CE=BD =CF=84=CE=BF =
=CF=80=CF=81=CE=BF=CF=8A=CF=8C=CE=BD =CE=AE =CF=84=CE=B7=CE=BD =
=CF=85=CF=80=CE=B7=CF=81=CE=B5=CF=83=CE=AF=CE=B1 =CF=84=CE=B7=CF=82 =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7=CF=82. - =CE=92=CE=B5=CE=BB=CF=84=CE=B9=CF=83=CF=84=CE=BF=CF=80=CE=
=BF=CE=B9=CE=B7=CE=BC=CE=AD=CE=BD=CE=B7 =
=CE=A3=CF=84=CF=8C=CF=87=CE=B5=CF=85=CF=83=CE=B7 (Optimized =
targeting): =CE=9C=CE=B9=CE=B1 =
=CE=B5=CF=80=CE=B9=CF=84=CF=85=CF=87=CE=B7=CE=BC=CE=AD=CE=BD=CE=B7 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=AE =
=CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1 =
=CF=87=CF=81=CE=B5=CE=B9=CE=AC=CE=B6=CE=B5=CF=84=CE=B1=CE=B9 =
=CE=BD=CE=B1 =CF=83=CF=84=CE=BF=CF=87=CE=B5=CF=8D=CE=B5=CE=B9 =
=CF=83=CF=84=CE=BF =
=CE=BA=CE=B1=CF=84=CE=AC=CE=BB=CE=BB=CE=B7=CE=BB=CE=BF =
=CE=BA=CE=BF=CE=B9=CE=BD=CF=8C. =CE=88=CF=84=CF=83=CE=B9, =CE=BF=CE=B9 =
=CF=83=CF=85=CE=BD=CE=B5=CF=87=CE=B5=CE=AF=CF=82 =
=CE=B2=CE=B5=CE=BB=CF=84=CE=B9=CF=83=CF=84=CE=BF=CF=80=CE=BF=CE=B9=CE=AE=CF=
=83=CE=B5=CE=B9=CF=82 =CF=83=CF=84=CE=BF =CE=BA=CE=BF=CE=B9=CE=BD=CF=8C =
=E2=80=93 =CF=83=CF=84=CF=8C=CF=87=CE=BF =CE=AE =
=CE=B1=CE=BA=CF=8C=CE=BC=CE=B7 =CE=BA=CE=B1=CE=B9 =CE=BF =
=CE=B5=CF=80=CE=B1=CE=BD=CE=B1=CF=80=CF=81=CE=BF=CF=83=CE=B4=CE=B9=CE=BF=CF=
=81=CE=B9=CF=83=CE=BC=CF=8C=CF=82 =CF=84=CE=BF=CF=85, =
=CE=BC=CF=80=CE=BF=CF=81=CE=BF=CF=8D=CE=BD =CE=BD=CE=B1 =
=CE=B5=CF=80=CE=B9=CF=86=CE=AD=CF=81=CE=BF=CF=85=CE=BD =CF=84=CE=B1 =
=CE=B5=CF=80=CE=B9=CE=B8=CF=85=CE=BC=CE=B7=CF=84=CE=AC =
=CE=B1=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=AD=CF=83=CE=BC=CE=B1=CF=84=CE=B1.=
- =CE=91=CF=80=CE=AE=CF=87=CE=B7=CF=83=CE=B7 =
(Reach): =CE=9F =
=CF=83=CF=85=CE=BD=CE=BF=CE=BB=CE=B9=CE=BA=CF=8C=CF=82 =
=CE=B1=CF=81=CE=B9=CE=B8=CE=BC=CF=8C=CF=82 =CF=84=CF=89=CE=BD =
=CE=B1=CF=84=CF=8C=CE=BC=CF=89=CE=BD =
(=CE=BC=CE=BF=CE=BD=CE=B1=CE=B4=CE=B9=CE=BA=CF=8E=CE=BD =
=CF=87=CF=81=CE=B7=CF=83=CF=84=CF=8E=CE=BD) =CF=80=CE=BF=CF=85 =
=CE=B8=CE=B1 =CE=B4=CE=BF=CF=85=CE=BD =CE=BC=CE=B9=CE=B1 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7 =CE=AE post, =
=CF=84=CE=BF=CF=85=CE=BB=CE=AC=CF=87=CE=B9=CF=83=CF=84=CE=BF=CE=BD =
=CE=BC=CE=B9=CE=B1 =CF=86=CE=BF=CF=81=CE=AC. - =CE=95=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CE=B9=CF=
=82 (Impressions): =CE=9F =
=CF=83=CF=85=CE=BD=CE=BF=CE=BB=CE=B9=CE=BA=CF=8C=CF=82 =
=CE=B1=CF=81=CE=B9=CE=B8=CE=BC=CF=8C=CF=82 =CF=84=CF=89=CE=BD =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CF=89=CE=BD =
=CE=BC=CE=AF=CE=B1=CF=82 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7=CF=82 =CE=AE =
=CE=B5=CE=BD=CF=8C=CF=82 post. - =CE=91=CE=BB=CE=BB=CE=B7=CE=BB=CE=B5=CF=80=CE=AF=CE=B4=CF=
=81=CE=B1=CF=83=CE=B7 (Engagement): =CE=9F =
=CF=83=CF=85=CE=BD=CE=BF=CE=BB=CE=B9=CE=BA=CF=8C=CF=82 =
=CE=B1=CF=81=CE=B9=CE=B8=CE=BC=CF=8C=CF=82 =CF=84=CF=89=CE=BD =
=CE=B5=CE=BD=CE=B5=CF=81=CE=B3=CE=B5=CE=B9=CF=8E=CE=BD =
=CF=80=CE=BF=CF=85 =CE=B8=CE=B1 =CE=BA=CE=AC=CE=BD=CE=B5=CE=B9 =
=CE=AD=CE=BD=CE=B1=CF=82 =CF=87=CF=81=CE=AE=CF=83=CF=84=CE=B7=CF=82 =
(=CF=80.=CF=87. =CF=84=CE=B1 likes, =CF=84=CE=B1 =
=CF=83=CF=87=CF=8C=CE=BB=CE=B9=CE=B1, =CE=B7 =
=CE=B1=CF=80=CE=BF=CF=83=CF=84=CE=BF=CE=BB=CE=AE =
=CE=BC=CE=B7=CE=BD=CF=8D=CE=BC=CE=B1=CF=84=CE=BF=CF=82 =
=CF=83=CF=84=CE=B7=CE=BD =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7, =
=CE=BF=CE=B9 =
=CE=BA=CE=BF=CE=B9=CE=BD=CE=BF=CF=80=CE=BF=CE=B9=CE=AE=CF=83=CE=B5=CE=B9=CF=
=82 =CE=BA.=CE=BB=CF=80.) - =CE=9A=CE=BB=CE=B9=CE=BA =
(Clicks): =CE=A4=CE=B1 =
=CF=83=CF=85=CE=BD=CE=BF=CE=BB=CE=B9=CE=BA=CE=AC =
=E2=80=9C=CE=BA=CE=BB=CE=B9=CE=BA=E2=80=9D =CF=83=CF=84=CE=B7 =
=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CF=80=CF=81=CE=BF=CE=BF=CF=81=CE=B9=CF=83=CE=BC=CE=BF=CF=8D (landing =
page). - =CE=A3=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CF=80=CF=81=CE=BF=CE=BF=CF=81=CE=B9=CF=83=CE=BC=CE=BF=CF=8D =
(Destination URL / Landing Page): =CE=9F=CF=80=CE=BF=CE=B9=CE=B1=CE=B4=CE=AE=CF=80=CE=BF=CF=
=84=CE=B5 =CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =CF=83=CF=84=CE=B7=CE=BD =
=CE=BF=CF=80=CE=BF=CE=AF=CE=B1 =
=CE=BF=CE=B4=CE=B7=CE=B3=CE=B5=CE=AF=CF=84=CE=B1=CE=B9 =
=CE=AD=CE=BD=CE=B1 =CE=AC=CF=84=CE=BF=CE=BC=CE=BF, =
=CF=8C=CF=84=CE=B1=CE=BD =CF=80=CE=B1=CF=84=CE=AE=CF=83=CE=B5=CE=B9 =
=E2=80=9C=CE=BA=CE=BB=CE=B9=CE=BA=E2=80=9D =CF=83=CE=B5 =
=CE=BC=CE=AF=CE=B1 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7, =
=CE=AD=CE=BD=CE=B1 post, =CE=AD=CE=BD=CE=B1 newsletter =
=CE=BA.=CE=BB=CF=80.. =CE=A3=CF=85=CE=BD=CE=AE=CE=B8=CF=89=CF=82 =
=CF=80=CF=81=CF=8C=CE=BA=CE=B5=CE=B9=CF=84=CE=B1=CE=B9 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=B7 =CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CF=83=CF=84=CE=B7=CE=BD =CE=BF=CF=80=CE=BF=CE=AF=CE=B1 =
=CE=B2=CF=81=CE=AF=CF=83=CE=BA=CE=B5=CF=84=CE=B1=CE=B9 =CF=84=CE=BF =
conversion =CF=80=CE=BF=CF=85 =CE=B8=CE=AD=CE=BB=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BD=CE=B1 =
=CF=80=CF=81=CE=B1=CE=B3=CE=BC=CE=B1=CF=84=CE=BF=CF=80=CE=BF=CE=B9=CE=AE=CF=
=83=CE=B5=CE=B9 =CE=BF =
=CF=87=CF=81=CE=AE=CF=83=CF=84=CE=B7=CF=82. - =CE=9C=CE=B5=CF=84=CE=B1=CF=84=CF=81=CE=BF=CF=80=CE=AD=CF=
=82 (Conversions): =CE=9F=CE=B9 =
=CE=BC=CE=B5=CF=84=CE=B1=CF=84=CF=81=CE=BF=CF=80=CE=AD=CF=82 =
=CE=B1=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=BF=CF=8D=CE=BD =
=CF=8C=CE=BB=CE=B5=CF=82 =CF=84=CE=B9=CF=82 =
=CE=B5=CE=BD=CE=AD=CF=81=CE=B3=CE=B5=CE=B9=CE=B5=CF=82 =
=CF=84=CE=B9=CF=82 =CE=BF=CF=80=CE=BF=CE=AF=CE=B5=CF=82 =
=CE=B8=CE=AD=CE=BB=CE=BF=CF=85=CE=BC=CE=B5 =CE=BD=CE=B1 =
=CF=80=CF=81=CE=B1=CE=B3=CE=BC=CE=B1=CF=84=CE=BF=CF=80=CE=BF=CE=B9=CE=AE=CF=
=83=CE=B5=CE=B9 =CE=BF =CF=87=CF=81=CE=AE=CF=83=CF=84=CE=B7=CF=82. =
=CE=A0=CE=B1=CF=81=CE=B1=CE=B4=CE=B5=CE=AF=CE=B3=CE=BC=CE=B1=CF=84=CE=B1 =
=CF=84=CE=AD=CF=84=CE=BF=CE=B9=CF=89=CE=BD =
=CE=B5=CE=BD=CE=B5=CF=81=CE=B3=CE=B5=CE=B9=CF=8E=CE=BD =
=CE=BC=CF=80=CE=BF=CF=81=CE=B5=CE=AF =CE=BD=CE=B1 =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =
=CE=BF=CE=BB=CE=BF=CE=BA=CE=BB=CE=AE=CF=81=CF=89=CF=83=CE=B7 =
=CE=BC=CE=B9=CE=B1=CF=82 =CE=B1=CE=B3=CE=BF=CF=81=CE=AC=CF=82, =CE=B7 =
=CF=83=CF=85=CE=BC=CF=80=CE=BB=CE=AE=CF=81=CF=89=CF=83=CE=B7 =
=CF=86=CF=8C=CF=81=CE=BC=CE=B1=CF=82 =
=CE=B5=CF=80=CE=B9=CE=BA=CE=BF=CE=B9=CE=BD=CF=89=CE=BD=CE=AF=CE=B1=CF=82,=
=CE=B7 =CE=B5=CE=B3=CE=B3=CF=81=CE=B1=CF=86=CE=AE =CF=83=CF=84=CE=BF =
newsletter =CE=AE =CE=BF=CF=84=CE=B9=CE=B4=CE=AE=CF=80=CE=BF=CF=84=CE=B5 =
=CE=AC=CE=BB=CE=BB=CE=BF. - Key Performance Indicator =
(KPI): =CE=9F =CE=B4=CE=B5=CE=AF=CE=BA=CF=84=CE=B7=CF=82 =
=CF=80=CE=BF=CF=85 =CE=BC=CE=B5=CF=84=CF=81=CE=AC=CE=B5=CE=B9 =
=CF=84=CE=B7=CE=BD =CE=B5=CF=80=CE=B9=CF=84=CF=85=CF=87=CE=AF=CE=B1 =
=CE=BC=CE=B9=CE=B1=CF=82 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=AE=CF=
=82 =CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1=CF=82. =
=CE=91=CF=85=CF=84=CE=BF=CE=AF =CE=BF=CE=B9 =
=CE=B4=CE=B5=CE=AF=CE=BA=CF=84=CE=B5=CF=82 =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9, =
=CF=83=CF=85=CE=BD=CE=B7=CE=B8=CE=AD=CF=83=CF=84=CE=B5=CF=81=CE=B1, =
=CF=80=CE=B5=CF=81=CE=B9=CF=83=CF=83=CF=8C=CF=84=CE=B5=CF=81=CE=BF=CE=B9 =
=CE=B1=CF=80=CF=8C =CE=AD=CE=BD=CE=B1=CF=82 =
(=CE=B5=CF=80=CE=BF=CE=BC=CE=AD=CE=BD=CF=89=CF=82, =CF=80=CE=B9=CE=BF =
=CF=83=CF=85=CF=87=CE=BD=CE=AC =CE=B8=CE=B1 =
=CF=83=CF=85=CE=BD=CE=B1=CE=BD=CF=84=CE=AC=CF=84=CE=B5 =
=CF=84=CE=BF=CE=BD =CF=8C=CF=81=CE=BF =CF=89=CF=82 =
KPIs). - =CE=A0=CE=BF=CF=83=CE=BF=CF=83=CF=84=CF=8C =
=CE=BC=CE=B5=CF=84=CE=B1=CF=84=CF=81=CE=BF=CF=80=CE=AE=CF=82 (Conversion =
rate): =CE=A0=CF=81=CF=8C=CE=BA=CE=B5=CE=B9=CF=84=CE=B1=CE=B9 =
=CE=B3=CE=B9=CE=B1 =CE=AD=CE=BD=CE=B1=CE=BD =
=CE=B2=CE=B1=CF=83=CE=B9=CE=BA=CF=8C =
=CE=B4=CE=B5=CE=AF=CE=BA=CF=84=CE=B7 =CE=BF =
=CE=BF=CF=80=CE=BF=CE=AF=CE=BF=CF=82 =CE=BC=CE=B1=CF=82 =
=CE=B4=CE=B5=CE=AF=CF=87=CE=BD=CE=B5=CE=B9 =CF=84=CE=BF =
=CF=80=CE=BF=CF=83=CE=BF=CF=83=CF=84=CF=8C =
=CE=B5=CF=80=CE=AF=CF=84=CE=B5=CF=85=CE=BE=CE=B7=CF=82 =
=CF=84=CE=BF=CF=85 =CF=83=CF=84=CF=8C=CF=87=CE=BF=CF=85 =
(conversion/=CE=BC=CE=B5=CF=84=CE=B1=CF=84=CF=81=CE=BF=CF=80=CE=AE=CF=82)=
=CF=80=CE=BF=CF=85 =CE=AD=CF=87=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BF=CF=81=CE=AF=CF=83=CE=B5=CE=B9. - =CE=9A=CF=8C=CF=83=CF=84=CE=BF=CF=82 =CE=91=CE=BD=CE=AC =
=CE=95=CE=BD=CE=AD=CF=81=CE=B3=CE=B5=CE=B9=CE=B1 [Cost per Acquisition =
(CPA)]: =CE=A4=CE=BF CPA =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=AD=CE=BD=CE=B1=CF=82 =CE=B4=CE=B5=CE=AF=CE=BA=CF=84=CE=B7=CF=82 =
=CE=BF =CE=BF=CF=80=CE=BF=CE=AF=CE=BF=CF=82 =
=CE=BC=CE=B5=CF=84=CF=81=CE=AC=CE=B5=CE=B9 =CF=84=CE=BF =
=CE=BC=CE=AD=CF=83=CE=BF =CE=BA=CF=8C=CF=83=CF=84=CE=BF=CF=82 =
=CE=B3=CE=B9=CE=B1 =CE=BA=CE=AC=CE=B8=CE=B5 =
=CE=BC=CE=B5=CF=84=CE=B1=CF=84=CF=81=CE=BF=CF=80=CE=AE.= - =CE=9A=CF=8C=CF=83=CF=84=CE=BF=CF=82 =CE=91=CE=BD=CE=AC =
=CE=9A=CE=BB=CE=B9=CE=BA [Cost per click =
(CPC)]: =CE=A4=CE=BF CPC =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=AD=CE=BD=CE=B1=CF=82 =CE=B4=CE=B5=CE=AF=CE=BA=CF=84=CE=B7=CF=82 =
=CE=BF =CE=BF=CF=80=CE=BF=CE=AF=CE=BF=CF=82 =
=CE=BC=CE=B5=CF=84=CF=81=CE=AC=CE=B5=CE=B9 =CF=84=CE=BF =
=CE=BA=CF=8C=CF=83=CF=84=CE=BF=CF=82 =CE=B3=CE=B9=CE=B1 =
=CE=BA=CE=AC=CE=B8=CE=B5 =CF=80=CE=AC=CF=84=CE=B7=CE=BC=CE=B1 =
=E2=80=9C=CE=BA=CE=BB=CE=B9=CE=BA=E2=80=9D =CF=83=CE=B5 =
=CE=BC=CE=AF=CE=B1 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7.= - =CE=9A=CF=8C=CF=83=CF=84=CE=BF=CF=82 =CE=B1=CE=BD=CE=AC =
=CF=87=CE=AF=CE=BB=CE=B9=CE=B5=CF=82 =
=CF=80=CF=81=CE=BF=CE=B2=CE=BF=CE=BB=CE=AD=CF=82 [Cost per thousand =
Impressions (CPM)]: =CE=A4=CE=BF CPM =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=BF =
=CE=B4=CE=B5=CE=AF=CE=BA=CF=84=CE=B7=CF=82 =CF=80=CE=BF=CF=85 =
=CE=BC=CE=B5=CF=84=CF=81=CE=AC=CE=B5=CE=B9 =CF=84=CE=BF =
=CE=BA=CF=8C=CF=83=CF=84=CE=BF=CF=82 =CE=B1=CE=BD=CE=AC 1.000 =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CE=B9=CF=82 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=AF=CF=83=CE=B5=CF=89=CE=BD. - =CE=91=CE=BD=CE=B1=CE=BB=CE=BF=CE=B3=CE=AF=CE=B1 =
=CE=BA=CE=BB=CE=B9=CE=BA =CF=80=CF=81=CE=BF=CF=82 =
=CE=B1=CF=81=CE=B9=CE=B8=CE=BC=CF=8C =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CF=89=CE=BD [Click =
Through Rate (CTR)]: =CE=A9=CF=82 CTR =
=CE=BF=CF=81=CE=AF=CE=B6=CE=B5=CF=84=CE=B1=CE=B9 =CE=B7 =
=CE=B1=CE=BD=CE=B1=CE=BB=CE=BF=CE=B3=CE=AF=CE=B1 =CF=84=CF=89=CE=BD =
=E2=80=9C=CE=BA=CE=BB=CE=B9=CE=BA=E2=80=9D =CF=83=CE=B5 =
=CE=BC=CE=B9=CE=B1 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7 =
=CF=80=CF=81=CE=BF=CF=82 =CF=84=CE=BF=CE=BD =
=CF=83=CF=85=CE=BD=CE=BF=CE=BB=CE=B9=CE=BA=CF=8C =
=CE=B1=CF=81=CE=B9=CE=B8=CE=BC=CF=8C =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CF=8E=CE=BD =
=CF=84=CE=B7=CF=82. =CE=8C=CF=83=CE=BF =
=CF=85=CF=88=CE=B7=CE=BB=CF=8C=CF=84=CE=B5=CF=81=CE=BF =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CF=84=CE=BF CTR =CF=84=CF=8C=CF=83=CE=BF =
=CF=80=CE=B9=CE=BF =CE=B5=CF=80=CE=B9=CF=84=CF=85=CF=87=CE=AE=CF=82 =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=AE =
=CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1. - Return on ad spend =
(ROAS): =CE=A4=CE=BF ROAS =
=CF=80=CF=81=CE=BF=CE=BA=CF=8D=CF=80=CF=84=CE=B5=CE=B9 =
=CE=B1=CF=80=CF=8C =CF=84=CE=B7 =
=CE=B4=CE=B9=CE=B1=CE=AF=CF=81=CE=B5=CF=83=CE=B7 =CF=84=CF=89=CE=BD =
=CE=B5=CF=83=CF=8C=CE=B4=CF=89=CE=BD =CF=80=CE=BF=CF=85 =
=CE=AD=CF=86=CE=B5=CF=81=CE=B5 =CE=BC=CE=AF=CE=B1 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7 =
=CF=83=CF=84=CE=B7=CE=BD =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7 =
=CE=BC=CE=B5 =CF=84=CE=BF =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CF=8C =
=CE=BA=CF=8C=CF=83=CF=84=CE=BF=CF=82. =
=CE=91=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=B5=CE=AF =CE=AD=CE=BD=CE=B1 =
=CE=B1=CF=80=CF=8C =CF=84=CE=B1 =
=CE=B2=CE=B1=CF=83=CE=B9=CE=BA=CF=8C=CF=84=CE=B5=CF=81=CE=B1 metrics =
=CE=B3=CE=B9=CE=B1 =CE=AD=CE=BD=CE=B1 eshop, =
=CE=BA=CE=B1=CE=B8=CF=8C=CF=84=CE=B9 =
=CF=80=CE=B1=CF=81=CE=BF=CF=85=CF=83=CE=B9=CE=AC=CE=B6=CE=B5=CE=B9 =
=CF=84=CE=B7=CE=BD =
=CE=B1=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=B5=CF=83=CE=BC=CE=B1=CF=84=CE=B9=CE=
=BA=CF=8C=CF=84=CE=B7=CF=84=CE=B1 =CE=BC=CE=B9=CE=B1=CF=82 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=AE=CF=
=82 =
=CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1=CF=82.= - =CE=9F=CF=81=CE=B3=CE=B1=CE=BD=CE=B9=CE=BA=CE=AC =
=CE=91=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=AD=CF=83=CE=BC=CE=B1=CF=84=CE=B1 =
(Organic Search Results): =CE=A0=CF=81=CF=8C=CE=BA=CE=B5=CE=B9=CF=84=CE=B1=CE=B9 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=B1 =
=CE=B1=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=AD=CF=83=CE=BC=CE=B1=CF=84=CE=B1 =
=CF=84=CE=BF=CF=85 SERP (Search Engine Result Page), =CF=84=CE=B1 =
=CE=BF=CF=80=CE=BF=CE=AF=CE=B1 =CE=B4=CE=B5=CE=BD =
=CE=B5=CE=BD=CE=B5=CF=81=CE=B3=CE=BF=CF=80=CE=BF=CE=B9=CE=AE=CE=B8=CE=B7=CE=
=BA=CE=B1=CE=BD =CE=B1=CF=80=CF=8C =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7.= - =CE=A0=CF=81=CE=BF=CF=83=CF=86=CE=BF=CF=81=CE=AD=CF=82 =
(Bids): =CE=A4=CE=BF =CE=BC=CE=AD=CE=B3=CE=B9=CF=83=CF=84=CE=BF =
=CE=B4=CE=B9=CE=B1=CE=B8=CE=AD=CF=83=CE=B9=CE=BC=CE=BF =
=CF=80=CE=BF=CF=83=CF=8C =CF=80=CE=BF=CF=85 =
=CE=B4=CF=8D=CE=BD=CE=B1=CF=84=CE=B1=CE=B9 =CE=BD=CE=B1 =
=CF=80=CE=BB=CE=B7=CF=81=CF=8E=CF=83=CE=B5=CE=B9 =CE=BC=CE=B9=CE=B1 =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=B7=CE=BD online =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=AE =
=CF=84=CE=B7=CF=82. - =CE=A7=CF=81=CE=AD=CF=89=CF=83=CE=B7 =CE=B1=CE=BD=CE=AC =
=CE=BA=CE=BB=CE=B9=CE=BA [Pay Per Click =
(PPC)]: =CE=A4=CE=BF =CF=80=CE=BF=CF=83=CF=8C =CF=84=CE=BF =
=CE=BF=CF=80=CE=BF=CE=AF=CE=BF =
=CF=80=CE=BB=CE=B7=CF=81=CF=8E=CE=BD=CE=B5=CE=B9 =CE=BC=CE=B9=CE=B1 =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7 =
=CE=BA=CE=AC=CE=B8=CE=B5 =CF=86=CE=BF=CF=81=CE=AC =CF=80=CE=BF=CF=85 =
=CE=AD=CE=BD=CE=B1 =CE=AC=CF=84=CE=BF=CE=BC=CE=BF =
=CF=80=CE=B1=CF=84=CE=AE=CF=83=CE=B5=CE=B9 =
=E2=80=9C=CE=BA=CE=BB=CE=B9=CE=BA=E2=80=9D =CF=83=CF=84=CE=B7=CE=BD =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7.= - =CE=92=CE=B5=CE=BB=CF=84=CE=B9=CF=83=CF=84=CE=BF=CF=80=CE=
=BF=CE=AF=CE=B7=CF=83=CE=B7 =CE=BC=CE=B7=CF=87=CE=B1=CE=BD=CF=8E=CE=BD =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82 [Search =
Engine Optimization (SEO)]: =CE=A5=CF=80=CE=AC=CF=81=CF=87=CE=BF=CF=85=CE=BD =
=CE=B2=CE=B1=CF=83=CE=B9=CE=BA=CE=AD=CF=82 =
=CF=80=CF=81=CE=BF=CF=8B=CF=80=CE=BF=CE=B8=CE=AD=CF=83=CE=B5=CE=B9=CF=82 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=B7=CE=BD =
=CE=BA=CE=B1=CF=84=CE=AC=CF=84=CE=B1=CE=BE=CE=B7 =
=CE=BC=CE=B9=CE=B1=CF=82 =
=CE=BA=CE=B1=CF=84=CE=B1=CF=87=CF=8E=CF=81=CE=B7=CF=83=CE=B7=CF=82 =
=CF=83=CE=B5 =CF=85=CF=88=CE=B7=CE=BB=CF=8C=CF=84=CE=B5=CF=81=CE=B7 =
=CE=B8=CE=AD=CF=83=CE=B7 =
=CE=B1=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=B5=CF=83=CE=BC=CE=AC=CF=84=CF=89=CE=
=BD =CF=83=CF=84=CE=B9=CF=82 =CE=BC=CE=B7=CF=87=CE=B1=CE=BD=CE=AD=CF=82 =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82. =CE=97 =
=CE=B1=CE=BD=CE=AC=CE=B3=CE=BA=CE=B7 =CE=B1=CF=85=CF=84=CE=AE =
=CE=BA=CE=B1=CE=B8=CE=B9=CF=83=CF=84=CE=AC =
=CE=B1=CE=BD=CE=B1=CE=B3=CE=BA=CE=B1=CE=AF=CE=B1 =CF=84=CE=B7=CE=BD =
=CF=83=CF=85=CE=BD=CE=B5=CF=81=CE=B3=CE=B1=CF=83=CE=AF=CE=B1 =
=CE=BC=CE=B5 =CE=BC=CE=B9=CE=B1 =
=CE=B5=CE=BE=CE=B5=CE=B9=CE=B4=CE=B9=CE=BA=CE=B5=CF=85=CE=BC=CE=AD=CE=BD=CE=
=B7 =CE=B5=CF=84=CE=B1=CE=B9=CF=81=CE=B5=CE=AF=CE=B1 Digital Marketing. =
=CE=A0=CF=81=CF=8C=CE=BA=CE=B5=CE=B9=CF=84=CE=B1=CE=B9 =
=CE=B3=CE=B9=CE=B1 =CF=84=CE=BF =CF=83=CF=8D=CE=BD=CE=BF=CE=BB=CE=BF =
=CF=84=CF=89=CE=BD =
=CE=B5=CE=BD=CE=B5=CF=81=CE=B3=CE=B5=CE=B9=CF=8E=CE=BD =
=CF=80=CE=BF=CF=85 =CE=AD=CF=87=CE=BF=CF=85=CE=BD =CF=89=CF=82 =
=CF=83=CF=84=CF=8C=CF=87=CE=BF =CF=84=CE=B7 =
=CE=B2=CE=B5=CE=BB=CF=84=CE=B9=CF=83=CF=84=CE=BF=CF=80=CE=BF=CE=AF=CE=B7=CF=
=83=CE=B7 =CE=BC=CE=B9=CE=B1=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
=CE=BA=CE=B1=CE=B9 =CF=84=CE=B7=CE=BD =
=CF=85=CF=88=CE=B7=CE=BB=CF=8C=CF=84=CE=B5=CF=81=CE=B7 =
=CE=BA=CE=B1=CF=84=CE=AC=CF=84=CE=B1=CE=BE=CE=AE =CF=84=CE=B7=CF=82 =
=CF=83=CF=84=CE=BF SERP. =CE=9F=CE=B9 =
=CE=B5=CE=BD=CE=AD=CF=81=CE=B3=CE=B5=CE=B9=CE=B5=CF=82 =
=CE=B1=CF=85=CF=84=CE=AD=CF=82 =CE=BC=CF=80=CE=BF=CF=81=CE=B5=CE=AF =
=CE=BD=CE=B1 =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =
=CF=80=CF=81=CE=BF=CF=83=CE=B8=CE=AE=CE=BA=CE=B7 =
=CF=83=CF=84=CE=BF=CF=87=CE=B5=CF=85=CE=BC=CE=AD=CE=BD=CF=89=CE=BD =
=CE=BB=CE=AD=CE=BE=CE=B5=CF=89=CE=BD =E2=80=93 =
=CE=BA=CE=BB=CE=B5=CE=B9=CE=B4=CE=B9=CF=8E=CE=BD =
=CF=83=CF=84=CE=BF=CF=85=CF=82 =
=CF=84=CE=AF=CF=84=CE=BB=CE=BF=CF=85=CF=82 =CE=BA=CE=B1=CE=B9 =
=CF=84=CE=BF =
=CF=80=CE=B5=CF=81=CE=B9=CE=B5=CF=87=CF=8C=CE=BC=CE=B5=CE=BD=CE=BF =
=CF=84=CE=B7=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82, =
=CE=B4=CE=B9=CE=BF=CF=81=CE=B8=CF=8E=CF=83=CE=B5=CE=B9=CF=82 =
=CF=83=CE=B5 =CE=B4=CE=B9=CE=AC=CF=86=CE=BF=CF=81=CE=B1 =
=CF=84=CE=B5=CF=87=CE=BD=CE=B9=CE=BA=CE=AC =
=CE=B6=CE=B7=CF=84=CE=AE=CE=BC=CE=B1=CF=84=CE=B1 =CF=84=CE=B7=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
(=CF=80.=CF=87. =CF=84=CE=B1=CF=87=CF=8D=CF=84=CE=B7=CF=84=CE=B1 =
=CF=86=CF=8C=CF=81=CF=84=CF=89=CF=83=CE=B7=CF=82 =
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=CE=B5=CE=BD=CE=AD=CF=81=CE=B3=CE=B5=CE=B9=CE=B5=CF=82.= - Marketing =
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=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82 [Search =
Engine Marketing (SEM)]: =CE=A4=CE=BF Marketing =
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=CE=B4=CE=B9=CE=B1=CE=B8=CE=AD=CF=83=CE=B5=CE=B9. - =CE=9A=CE=BF=CE=B9=CE=BD=CF=8C Remarketing =
(Remarketing): =CE=9F=CE=B9 =CF=87=CF=81=CE=AE=CF=83=CF=84=CE=B5=CF=82 =
=CF=80=CE=BF=CF=85 =CE=AD=CF=87=CE=BF=CF=85=CE=BD =
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=CF=84=CF=89=CE=BD social media). - =CE=9B=CE=AD=CE=BE=CE=B5=CE=B9=CF=82-=CE=BA=CE=BB=CE=B5=CE=
=B9=CE=B4=CE=B9=CE=AC (Keywords): =CE=9F=CE=B9 =
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=CF=85=CF=88=CE=B7=CE=BB=CE=AE=CF=82 =CF=84=CE=BF=CF=85 =
=CE=B1=CF=80=CF=8C=CE=B4=CE=BF=CF=83=CE=B7=CF=82 =CF=83=CE=B5 =
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=CE=BA=CF=8C=CF=83=CF=84=CE=BF=CF=82, =CF=84=CE=BF programmatic =
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=CE=BA=CE=B1=CE=BB=CF=8D=CF=84=CE=B5=CF=81=CE=B7 =
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=CF=84=CE=BF=CF=85 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=BF=CF=
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=CF=84=CE=B1 =CE=BF=CF=86=CE=AD=CE=BB=CE=B7 =CF=84=CE=BF=CF=85 =
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=CF=83=CF=8D=CE=B3=CF=87=CF=81=CE=BF=CE=BD=CE=B5=CF=82 online =
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=CE=B4=CF=85=CE=BD=CE=B1=CF=84=CF=8C=CF=84=CE=B7=CF=84=CE=B5=CF=82 =
=CE=B3=CE=B9=CE=B1 programmatic advertising. =CE=9C=CE=AF=CE=B1 =
=CE=BC=CE=B9=CE=BA=CF=81=CE=AE =CE=AE =
=CE=BC=CE=B5=CF=83=CE=B1=CE=AF=CE=B1 =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7 =
=CE=BC=CF=80=CE=BF=CF=81=CE=B5=CE=AF =CF=80=CE=BF=CE=BB=CF=8D =
=CE=B5=CF=8D=CE=BA=CE=BF=CE=BB=CE=B1 =CE=BD=CE=B1 =
=CE=B5=CF=80=CF=89=CF=86=CE=B5=CE=BB=CE=B7=CE=B8=CE=B5=CE=AF =
=CE=B1=CF=80=CF=8C =CF=84=CE=B9=CF=82 =
=CF=80=CF=81=CE=BF=CE=B7=CE=B3=CE=BC=CE=AD=CE=BD=CE=B5=CF=82 =
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=CE=B4=CF=85=CE=BD=CE=B1=CF=84=CF=8C=CF=84=CE=B7=CF=84=CE=B5=CF=82 =
=CF=84=CE=B7=CF=82 Google, =CE=BC=CE=B5 =CF=84=CE=B7=CE=BD =
=CF=80=CE=BB=CE=B1=CF=84=CF=86=CF=8C=CF=81=CE=BC=CE=B1 Google Ads, =
=CE=BA=CE=B1=CE=B9 =CF=84=CE=B7=CF=82 Meta, =CE=BC=CE=B5 =
=CF=84=CE=B9=CF=82 =CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=
=BC=CE=AF=CF=83=CE=B5=CE=B9=CF=82 =CF=83=CF=84=CE=BF Facebook =
=CE=BA=CE=B1=CE=B9 =CF=84=CE=BF =
Instagram.
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=CE=B5=CE=BE=CE=B5=CE=BB=CE=AF=CE=BE=CE=B5=CE=B9=CF=82 =
=CF=83=CF=84=CE=BF programmatic advertising =
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=CE=BF=CE=B9 =CE=BD=CE=AD=CE=BF=CF=85 =
=CF=84=CF=8D=CF=80=CE=BF=CF=85 =
=CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B5=CF=82 =
=CE=9C=CE=AD=CE=B3=CE=B9=CF=83=CF=84=CE=B7=CF=82 =
=CE=B1=CF=80=CF=8C=CE=B4=CE=BF=CF=83=CE=B7=CF=82 =CF=84=CE=B7=CF=82 =
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=CF=84=CE=BF=CE=BD =CF=84=CF=8D=CF=80=CE=BF =
=CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1=CF=82 =
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=CE=BA=CE=B1=CE=BD=CE=AC=CE=BB=CE=B9=CE=B1 =CF=84=CE=B7=CF=82 Google =
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=CF=84=CE=BF brand =CF=83=CE=BF=CF=85 =CE=AE =CE=AD=CE=BD=CE=B1 =
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=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=88=CE=B5=CE=B9=CF=82 =
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=CF=87=CF=81=CE=AD=CF=89=CF=83=CE=B7 =
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=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7 (CPC =E2=80=93 =
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Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: =
+306940715510
From: Tasos Vogiatzis <tv@brainfoodmedia.gr> =
Sent: Sunday, September 29, 2024 7:40 PM
To: =
‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ <mangelaki@brainfoodmedia.gr>; ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=A0=CE=B1=CF=81=CE=B1=CF=83=CF=87=CE=AC=CE=BA=CE=B7=CF=82’ <dparaschakis@brainfoodmedi=
a.gr>
Cc: =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
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=CE=BA=CF=8C=CF=83=CF=84=CE=BF=CF=82 =
=CE=B1=CE=BB=CE=BB=CE=AC=CE=B6=CE=B5=CE=B9 =
=CE=B1=CE=BD=CE=AC=CE=BB=CE=BF=CE=B3=CE=B1 =CE=BC=CE=B5 =
=CF=84=CE=BF=CE=BD =
=CE=B1=CE=BD=CF=84=CE=B1=CE=B3=CF=89=CE=BD=CE=B9=CF=83=CE=BC=CF=8C =
=CF=84=CE=B7=CF=82 =
=CE=BA=CE=B1=CF=84=CE=B7=CE=B3=CE=BF=CF=81=CE=AF=CE=B1=CF=82 =
=CF=80=CE=BF=CF=85 =
=CE=B5=CF=80=CE=B9=CE=BB=CE=AD=CE=B3=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BA=CE=B1=CE=B9 =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CF=83=CE=B7=CE=BC=CE=B1=CE=BD=CF=84=CE=B9=CE=BA=CF=8C =CE=BD=CE=B1 =
=CE=BA=CE=B1=CE=B8=CE=BF=CF=81=CE=AF=CE=B6=CE=BF=CF=85=CE=BC=CE=B5 =
=CF=80=CE=BF=CE=B9=CF=8C =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CF=84=CE=BF =
=CE=BC=CE=AD=CE=B3=CE=B9=CF=83=CF=84=CE=BF =CF=80=CE=BF=CF=83=CF=8C =
=CF=80=CE=BF=CF=85 =CE=B5=CE=BC=CE=B5=CE=AF=CF=82 =
=CE=B8=CE=AD=CE=BB=CE=BF=CF=85=CE=BC=CE=B5 =CE=BD=CE=B1 =
=CE=B4=CE=AF=CE=BD=CE=BF=CF=85=CE=BC=CE=B5 =
=CF=80=CF=81=CE=BF=CE=BA=CE=B5=CE=B9=CE=BC=CE=AD=CE=BD=CE=BF=CF=85 =
=CE=BF =CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=80=CF=84=CE=B7=CF=82 =
=CE=BD=CE=B1 =CE=BF=CE=B4=CE=B7=CE=B3=CE=B7=CE=B8=CE=B5=CE=AF =
=CE=B5=CE=BA=CE=B5=CE=AF =CF=80=CE=BF=CF=85 =
=CE=B5=CF=80=CE=B9=CE=B8=CF=85=CE=BC=CE=BF=CF=8D=CE=BC=CE=B5.
3. CPM
=CE=A4=CE=BF CPM =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CF=84=CE=BF =
=CE=BA=CF=8C=CF=83=CF=84=CE=BF=CF=82 =CE=B1=CE=BD=CE=B1 =
=CF=87=CE=AF=CE=BB=CE=B9=CE=B5=CF=82 =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CE=B9=CF=82 =
=CF=84=CE=B7=CF=82 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=AE=CF=82 =
=CE=BC=CE=B1=CF=82. =
=CE=91=CE=BD=CE=B5=CE=BE=CE=AC=CF=81=CF=84=CE=B7=CF=84=CE=B1 =
=CE=B1=CF=80=CE=BF =CF=84=CE=BF =CE=BA=CE=B1=CF=84=CE=AC =
=CF=80=CF=8C=CF=83=CE=BF =CF=84=CE=BF =CE=BA=CE=BF=CE=B9=CE=BD=CF=8C =
=CF=80=CE=BF=CF=85 =
=CF=83=CF=84=CE=BF=CF=87=CE=B5=CF=8D=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=AD=CE=B4=CE=B5=CE=B9=CE=BE=CE=B5 =
=CE=B5=CE=BD=CE=B4=CE=B9=CE=B1=CF=86=CE=AD=CF=81=CE=BF=CE=BD, =
=CE=AD=CE=BA=CE=B1=CE=BD=CE=B5 =CE=BA=CE=BB=CE=B9=CE=BA =CE=AE =
=CE=B1=CF=80=CE=BB=CE=AC engage =CE=BC=CE=B5 =CF=84=CE=B7=CE=BD =
=CF=83=CF=85=CE=B3=CE=BA=CE=B5=CE=BA=CF=81=CE=B9=CE=BC=CE=AD=CE=BD=CE=B7 =
=CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1. =
=CE=95=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =CF=80=CE=B9=CE=BF =
=CF=83=CF=85=CE=BD=CE=B7=CE=B8=CE=B9=CF=83=CE=BC=CE=AD=CE=BD=CE=B7 =
=CE=BC=CE=BF=CF=81=CF=86=CE=AE =CF=87=CF=81=CE=AD=CF=89=CF=83=CE=B7 =
=CE=B5=CE=BC=CF=86=CE=AC=CE=BD=CE=B9=CF=83=CE=B7=CF=82 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=AF=CF=83=CE=B5=CF=89=CE=BD, =
=CF=80=CE=BF=CF=85 =CF=83=CF=85=CE=BD=CE=AE=CE=B8=CF=89=CF=82 =
=CE=B5=CF=80=CE=B9=CE=BB=CE=AD=CE=B3=CE=B5=CF=84=CE=B1=CE=B9 =
=CF=8C=CF=84=CE=B1=CE=BD =
=CE=B5=CF=80=CE=B9=CE=B8=CF=85=CE=BC=CE=BF=CF=8D=CE=BC=CE=B5 =
=CE=BA=CF=85=CF=81=CE=AF=CF=89=CF=82 =CE=BD=CE=B1 =
=CE=B1=CF=85=CE=BE=CE=AE=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =CF=84=CE=BF =
awareness. =CE=A4=CE=B7=CE=BD =CF=80=CF=81=CE=BF=CE=B2=CE=BF=CE=BB=CE=AE =
=CE=BA=CE=B1=CE=B9 =
=CE=B3=CE=BD=CF=89=CF=83=CF=84=CE=BF=CF=80=CE=BF=CE=AF=CE=B7=CF=83=CE=B7 =
=CE=B4=CE=B7=CE=BB=CE=B1=CE=B4=CE=AE =CF=84=CE=BF=CF=85 =
=CE=BC=CE=B7=CE=BD=CF=8D=CE=BC=CE=B1=CF=84=CF=8C=CF=82 =
=CE=BC=CE=B1=CF=82, =CF=83=CE=B5 =CF=8C=CF=83=CE=BF =CF=84=CE=BF =
=CE=B4=CF=85=CE=BD=CE=B1=CF=84=CF=8C =
=CF=80=CE=B5=CF=81=CE=B9=CF=83=CF=83=CF=8C=CF=84=CE=B5=CF=81=CE=BF =
=CE=BA=CF=8C=CF=83=CE=BC=CE=BF.
4. Conversion
To conversion =CE=AE =CF=83=CF=84=CE=B1 =
=CE=95=CE=BB=CE=BB=CE=B7=CE=BD=CE=B9=CE=BA=CE=AC =
=CE=BC=CE=B5=CF=84=CE=B1=CF=84=CF=81=CE=BF=CF=80=CE=AE =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=BF=CF=85=CF=83=CE=B9=CE=B1=CF=83=CF=84=CE=B9=CE=BA=CE=AC =
=CF=8C=CF=84=CE=B1=CE=BD =CE=BF =
=CF=87=CF=81=CE=AE=CF=83=CF=84=CE=B7=CF=82 =CF=80=CE=BF=CF=85 =
=CF=83=CF=84=CE=BF=CF=87=CE=B5=CF=8D=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BF=CE=B4=CE=B7=CE=B3=CE=B5=CE=AF=CF=84=CE=B1=CE=B9 =
=CF=83=CF=84=CE=B7=CE=BD =
=CE=B5=CF=80=CE=B9=CE=B8=CF=85=CE=BC=CE=B7=CF=84=CE=AE =
=CE=B5=CE=BD=CE=AD=CF=81=CE=B3=CE=B5=CE=B9=CE=B1.
=CE=91=CF=85=CF=84=CF=8C =CE=BC=CF=80=CE=BF=CF=81=CE=B5=CE=AF =
=CE=BD=CE=B1 =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =
=CE=B1=CE=B3=CE=BF=CF=81=CE=AC, =CE=B7 =
=CE=B5=CE=B3=CE=B3=CF=81=CE=B1=CF=86=CE=AE =CF=83=CE=B5 =
=CE=AD=CE=BD=CE=B1 newsletter, =CF=84=CE=BF =CE=BD=CE=B1 =
=CE=BC=CE=B1=CF=82 =CE=BA=CE=B1=CE=BB=CE=AD=CF=83=CE=B5=CE=B9 =
=CF=83=CF=84=CE=BF =CF=84=CE=B7=CE=BB=CE=AD=CF=86=CF=89=CE=BD=CE=BF, =
=CE=AE =CE=BD=CE=B1 =
=CE=BA=CE=B1=CF=84=CE=B5=CE=B2=CE=AC=CF=83=CE=B5=CE=B9 =
=CE=BA=CE=AC=CF=80=CE=BF=CE=B9=CE=BF =
=CE=B1=CF=81=CF=87=CE=B5=CE=AF=CE=BF =CF=80=CE=BF=CF=85 =
=CE=B5=CE=BC=CE=B5=CE=AF=CF=82 =CE=AD=CF=87=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BF=CF=81=CE=AF=CF=83=CE=B5=CE=B9 (=CF=80.=CF=87 e-book). =
=CE=8C=CF=80=CF=89=CF=82 =CE=AD=CF=87=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BE=CE=B1=CE=BD=CE=B1=CF=80=CE=B5=CE=AF =CF=84=CE=BF conversion =
=CF=83=CF=85=CE=BD=CE=AE=CE=B8=CF=89=CF=82 =
=CE=B1=CF=80=CE=B1=CE=B9=CF=84=CE=B5=CE=AF =
=CF=87=CF=81=CF=8C=CE=BD=CE=BF =CE=BA=CE=B1=CE=B9 =
=CF=83=CF=84=CE=B1=CF=84=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CE=AC =
=CE=AD=CE=BD=CE=B1 2-3% =CF=84=CE=BF =CF=80=CE=BF=CE=BB=CF=8D =
=CE=B1=CF=80=CE=BF =CF=84=CE=BF =CF=83=CF=8D=CE=BD=CE=BF=CE=BB=CE=BF =
=CF=84=CF=89=CE=BD =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=B5=CF=80=CF=84=CF=8E=CE=BD =
=CF=84=CE=BF=CF=85 website =CE=BC=CE=B1=CF=82 =CE=B8=CE=B1 =
=CE=BA=CE=AC=CE=BD=CE=B5=CE=B9 =CF=84=CE=B5=CE=BB=CE=B9=CE=BA=CE=AC =
convert.
5. Impressions
=CE=9F =
=CF=83=CF=85=CE=B3=CE=BA=CE=B5=CE=BA=CF=81=CE=B9=CE=BC=CE=AD=CE=BD=CE=BF=CF=
=82 =CF=8C=CF=81=CE=BF=CF=82 =
=CF=80=CE=B5=CF=81=CE=B9=CE=B3=CF=81=CE=AC=CF=86=CE=B5=CE=B9 =
=CF=84=CE=BF=CE=BD =CE=B1=CF=81=CE=B9=CE=B8=CE=BC=CF=8C =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CF=89=CE=BD =
=CE=BC=CE=B9=CE=B1 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7=CF=82 =
(=CF=80.=CF=87 =CE=AD=CE=BD=CE=B1 banner =CE=AE =CE=AD=CE=BD=CE=B1 post =
=CF=83=CF=84=CE=BF Facebook) =CF=83=CF=84=CE=BF =
=CE=BA=CE=BF=CE=B9=CE=BD=CF=8C =CF=83=CF=84=CF=8C=CF=87=CE=BF =
=CF=80=CE=BF=CF=85 =CE=AD=CF=87=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BF=CF=81=CE=AF=CF=83=CE=B5=CE=B9. =
=CE=95=CF=80=CE=AF=CF=83=CE=B7=CF=82 =
=CE=B1=CE=BD=CE=B1=CF=86=CE=AD=CF=81=CE=B5=CF=84=CE=B1=CE=B9 =
=CE=BA=CE=B1=CE=B9 =CF=83=CE=B5 =
=CF=83=CF=85=CE=BD=CE=BF=CE=BB=CE=B9=CE=BA=CE=AD=CF=82 =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=AF=CF=83=CE=B5=CE=B9=CF=82 =
=CE=BA=CE=AC=CF=80=CE=BF=CE=B9=CE=B1=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82. =
=CE=88=CF=84=CF=83=CE=B9 =CE=B1=CE=BD =CE=AD=CE=BD=CE=B1=CF=82 =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=80=CF=84=CE=B7=CF=82 =
=CE=BC=CF=80=CE=B5=CE=B9 =CF=83=CE=B5 5 =
=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B5=CF=82 =CF=84=CE=B7=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
=CE=BC=CE=B1=CF=82 =CE=B1=CF=85=CF=84=CF=8C =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 5 impressions, =CE=B5=CE=BD=CF=8E =
=CE=B1=CE=BD 2 =CE=BC=CF=80=CE=BF=CF=8D=CE=BD =CF=83=CE=B5 5 =
=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B5=CF=82, =CE=B1=CF=85=CF=84=CF=8C =
=CE=B8=CE=B1 =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 10, =
=CE=BA=CF=84=CE=BB.
6. Keywords
Keywords, =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=BF=CE=B9 =
=CE=BF=CF=85=CF=83=CE=B9=CE=B1=CF=83=CF=84=CE=B9=CE=BA=CE=AC =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=B7=CF=84=CE=AE=CF=83=CE=B5=CE=B9=CF=82 =
=CF=80=CE=BF=CF=85 =CF=8C=CE=BB=CE=BF=CE=B9 =CE=BC=CE=B1=CF=82 =
=CE=BA=CE=AC=CE=BD=CE=BF=CF=85=CE=BC=CE=B5 =CF=83=CF=84=CE=B9=CF=82 =
=CE=BC=CE=B7=CF=87=CE=B1=CE=BD=CE=AD=CF=82 =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82. =
=CE=9F=CF=80=CE=BF=CE=B9=CE=B1=CE=B4=CE=AE=CF=80=CE=BF=CF=84=CE=B5 =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7 =
=CF=83=CF=85=CE=BC=CE=B2=CE=B1=CE=AF=CE=BD=CE=B5=CE=B9 =
=CE=B1=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=AD=CE=B9 keyword. Basic =CE=AE =
long tail (=CF=80=CE=B9=CE=BF =
=CE=BC=CE=B1=CF=81=CE=BA=CE=BF=CF=83=CE=BA=CE=B5=CE=BB=CE=AD=CF=82 =
=CE=B4=CE=B7=CE=BB=CE=B1=CE=B4=CE=AE). A=CE=BD =CE=B3=CE=B9=CE=B1 =
=CF=80=CE=B1=CF=81=CE=AC=CE=B4=CE=B5=CE=B9=CE=B3=CE=BC=CE=B1 =
=CE=AD=CF=87=CE=B5=CE=B9=CF=82 =CE=AD=CE=BD=CE=B1 =
=CE=B1=CE=BD=CE=B8=CE=BF=CF=80=CF=89=CE=BB=CE=B5=CE=AF=CE=BF, =
=CF=84=CE=BF =CE=B1=CE=B3=CE=BF=CF=81=CE=AC online =
=CE=BB=CE=BF=CF=85=CE=BB=CE=BF=CF=85=CE=B4=CE=B9=CF=8E=CE=BD, =
=CE=B1=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=B5=CE=AF =CE=AD=CE=BD=CE=B1 =
=CE=B2=CE=B1=CF=83=CE=B9=CE=BA=CF=8C keyword =CE=B3=CE=B9=CE=B1 =
=CF=84=CE=B7=CE=BD =CE=B4=CE=B9=CE=BA=CE=AE =CF=83=CE=BF=CF=85 =
=CF=80=CE=B5=CF=81=CE=AF=CF=80=CF=84=CF=89=CF=83=CE=B7. =
=CE=95=CE=AF=CE=BD=CE=B1=CE=B9 =
=CF=83=CE=B7=CE=BC=CE=B1=CE=BD=CF=84=CE=B9=CE=BA=CF=8C =CE=BD=CE=B1 =
=CE=B3=CE=BD=CF=89=CF=81=CE=AF=CE=B6=CE=BF=CF=85=CE=BC=CE=B5 =
=CF=84=CE=B9 =CF=88=CE=AC=CF=87=CE=BD=CE=B5=CE=B9 =
=CE=B1=CE=BA=CF=81=CE=B9=CE=B2=CE=BB=CF=89=CF=82 =CF=84=CE=BF =
=CE=BA=CE=BF=CE=B9=CE=BD=CF=8C =CF=80=CE=BF=CF=85 =CE=BC=CE=B1=CF=82 =
=CE=B5=CE=BD=CE=B4=CE=B9=CE=B1=CF=86=CE=AD=CF=81=CE=B5=CE=B9, =
=CF=8C=CF=84=CE=B1=CE=BD =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=B7=CF=84=CE=B5=CE=AF =
=CF=85=CF=80=CE=B7=CF=81=CE=B5=CF=83=CE=AF=CE=B5=CF=82 =CE=AE =
=CF=80=CF=81=CE=BF=CF=8A=CF=8C=CE=BD=CF=84=CE=B1 =CF=83=CE=B1=CE=BD =
=CF=84=CE=B1 =CE=B4=CE=B9=CE=BA=CE=AC =CE=BC=CE=B1=CF=82, =
=CF=80=CF=81=CE=BF=CE=BA=CE=B5=CE=B9=CE=BC=CE=AD=CE=BD=CE=BF=CF=85 =
=CE=BD=CE=B1 =
=CE=B5=CE=BC=CF=86=CE=B1=CE=BD=CE=B9=CF=83=CF=84=CE=BF=CF=8D=CE=BC=CE=B5 =
=CF=83=CF=84=CE=B1=CE=B4=CE=B9=CE=B1=CE=BA=CE=AC =CF=83=CE=B5 =
=CE=B1=CF=85=CF=84=CE=AD=CF=82 =CF=84=CE=B9=CF=82 =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=B7=CF=84=CE=AE=CF=83=CE=B5=CE=B9=CF=82.
7. Organic Traffic
=CE=9F=CF=81=CE=B3=CE=B1=CE=BD=CE=B9=CE=BA=CE=AE =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=B5=CF=88=CE=B9=CE=BC=CF=8C=CF=84=CE=B7=CF=
=84=CE=B1 =CF=83=CE=B5 =CE=AD=CE=BD=CE=B1 website =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=B5=CF=88=CE=B9=CE=BC=CF=8C=CF=84=CE=B7=CF=
=84=CE=B1 =CF=80=CE=BF=CF=85 =
=CF=80=CF=81=CE=BF=CE=BA=CE=B1=CE=BB=CE=B5=CE=AF=CF=84=CE=B1=CE=B9 =
=CE=B1=CF=80=CE=BF =CF=84=CE=B9=CF=82 =
=CE=BC=CE=B7=CF=87=CE=B1=CE=BD=CE=AD=CF=82 =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82. =
=CE=A6=CF=85=CF=83=CE=B9=CE=BA=CE=AC =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=B7 =CE=BA=CE=B1=CE=BB=CF=8D=CF=84=CE=B5=CF=81=CE=B7 =
=CE=BC=CE=BF=CF=81=CF=86=CE=AE =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=B5=CF=88=CE=B9=CE=BC=CF=8C=CF=84=CE=B7=CF=
=84=CE=B1=CF=82 =CE=BA=CE=B1=CE=B8=CF=8E=CF=82 =CE=B1=CF=85=CF=84=CF=8C =
=CF=83=CE=B7=CE=BC=CE=B1=CE=AF=CE=BD=CE=B5=CE=B9 =CE=BF=CF=84=CE=B9 =
=CE=BF =CE=BA=CF=8C=CF=83=CE=BC=CE=BF=CF=82 =
=CE=B1=CE=BD=CE=B1=CE=BA=CE=B1=CE=BB=CF=8D=CF=80=CF=84=CE=B5=CE=B9 =
=CF=84=CE=B7=CE=BD =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CE=BC=CE=B1=CF=82 =CE=BA=CE=AC=CE=B8=CE=B5 =CF=86=CE=BF=CF=81=CE=AC =
=CF=80=CE=BF=CF=85 =CE=B1=CE=BD=CE=B1=CE=B6=CE=B7=CF=84=CE=B5=CE=AF =
=CE=BA=CE=AC=CF=84=CE=B9 =CF=83=CF=87=CE=B5=CF=84=CE=B9=CE=BA=CF=8C =
=CF=83=CF=84=CE=B9=CF=82 =CE=BC=CE=B7=CF=87=CE=B1=CE=BD=CE=AD=CF=82 =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82 =
=CE=BA=CE=B1=CE=B9 =CF=86=CF=85=CF=83=CE=B9=CE=BA=CE=AC =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=B5=CE=BD=CF=84=CE=B5=CE=BB=CF=8E=CF=82 =
=CE=B4=CF=89=CF=81=CE=B5=CE=AC=CE=BD! =CE=95=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=B5=CF=88=CE=B9=CE=BC=CF=8C=CF=84=CE=B7=CF=
=84=CE=B1 =CF=80=CE=BF=CF=85 =CF=84=CE=B7=CE=BD =
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8. Domain Authority
To Domain Authority, =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =
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=CE=B1=CF=80=CE=BF =CF=84=CE=BF 1-100, =CE=BC=CE=B5 =CF=84=CE=BF 1 =
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=CF=83=CE=B7=CE=BC=CE=B5=CE=AF=CE=BF =CE=BA=CE=B1=CE=B9 =CF=84=CE=BF 100 =
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=CF=84=CE=BF 1 =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CF=84=CE=BF Domain =
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Domain Authority 99. =CE=8C=CF=83=CE=BF =
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=CF=80=CE=B5=CF=81=CE=B9=CF=83=CF=83=CF=8C=CF=84=CE=B5=CF=81=CE=BF =
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9. Paid Traffic
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10. SEO =E2=80=93 Search Engine Optimization
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11. Backlinks
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websites.
12. META Description
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=CE=BE=CE=B5=CE=BA=CE=AC=CE=B8=CE=B1=CF=81=CE=B1 =
=CF=83=CF=84=CE=BF=CE=BD =
=CF=85=CF=80=CE=BF=CF=88=CE=AE=CF=86=CE=B9=CE=BF =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=80=CF=84=CE=B7 =
=CE=BC=CE=B1=CF=82 =CF=84=CE=B9 =
=CE=B1=CE=BA=CF=81=CE=B9=CE=B2=CF=8E=CF=82 =CE=B8=CE=B1 =
=CE=B2=CF=81=CE=B5=CE=AF =CF=83=CF=84=CE=B7=CE=BD =
=CF=83=CF=85=CE=B3=CE=BA=CE=B5=CE=BA=CF=81=CE=B9=CE=BC=CE=AD=CE=BD=CE=B7 =
=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =CE=BA=CE=B1=CE=B9 =
=CE=B3=CE=B9=CE=B1=CF=84=CE=AF =CE=B1=CE=BE=CE=AF=CE=B6=CE=B5=CE=B9 =
=CE=BD=CE=B1 =CF=84=CE=B7=CE=BD =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=B5=CF=86=CE=B8=CE=B5=CE=AF!
=CE=95=CE=B9=CE=B4=CE=B9=CE=BA=CE=AC =CF=8C=CF=84=CE=B1=CE=BD =
=CF=84=CF=81=CE=AD=CF=87=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=AF=CF=83=CE=B5=CE=B9=CF=82 =
=CE=BC=CE=AD=CF=83=CF=89 Google Search, =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=AF=CF=83=CF=89=CF=82 =CF=84=CE=BF =CF=80=CE=B9=CE=BF =
=CF=83=CE=B7=CE=BC=CE=B1=CE=BD=CF=84=CE=B9=CE=BA=CF=8C =
=CE=B3=CE=B9=CE=B1=CF=84=CE=AF =CE=BC=CF=80=CE=BF=CF=81=CE=B5=CE=AF =
=CE=BD=CE=B1 =
=CE=B1=CF=80=CE=BF=CE=BA=CE=BB=CE=B5=CE=AF=CF=83=CE=B5=CE=B9 =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=80=CF=84=CE=B5=CF=82 =
=CF=80=CE=BF=CF=85 =CE=B4=CE=B5=CE=BD =
=CE=B5=CE=BD=CE=B4=CE=B9=CE=B1=CF=86=CE=AD=CF=81=CE=BF=CE=BD=CF=84=CE=B1=CE=
=B9 =CF=80=CF=81=CE=B1=CE=B3=CE=BC=CE=B1=CF=84=CE=B9=CE=BA=CE=AC =
=CE=B3=CE=B9=CE=B1 =CE=B1=CF=85=CF=84=CF=8C =CF=80=CE=BF=CF=85 =
=CE=BA=CE=AC=CE=BD=CE=BF=CF=85=CE=BC=CE=B5.
13. Landing Page
=CE=97 =CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CF=80=CF=81=CE=BF=CF=83=CE=B3=CE=B5=CE=AF=CF=89=CF=83=CE=B7=CF=82 =
=CE=B1=CE=BD =CF=84=CE=B7=CE=BD =
=CE=BC=CE=B5=CF=84=CE=B1=CF=86=CF=81=CE=AC=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BA=CE=B1=CF=84=CE=B1 =CE=BB=CE=AD=CE=BE=CE=B7, =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=BF=CF=85=CF=83=CE=B9=CE=B1=CF=83=CF=84=CE=B9=CE=BA=CE=AC =CE=B7 =
=CF=80=CF=81=CF=8E=CF=84=CE=B7 =CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CF=80=CE=BF=CF=85 =CE=BF=CE=B4=CE=B7=CE=B3=CE=BF=CF=8D=CE=BC=CE=B5 =
=CF=84=CE=BF=CE=BD =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=80=CF=84=CE=B7 =
=CF=84=CE=BF=CF=85 website =CE=BC=CE=B1=CF=82, =
=CF=83=CF=85=CE=BD=CE=AE=CE=B8=CF=89=CF=82 =CE=B1=CF=80=CE=BF =
=CE=BC=CE=B9=CE=B1 =CE=BA=CE=B1=CE=BC=CF=80=CE=AC=CE=BD=CE=B9=CE=B1, =
=CE=AD=CE=BD=CE=B1 social media post, =CE=AE =CE=AD=CE=BD=CE=B1 =
email.
=CE=9C=CF=80=CE=BF=CF=81=CE=B5=CE=AF =CE=BD=CE=B1 =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=B7 =
=CE=B1=CF=81=CF=87=CE=B9=CE=BA=CE=AE =CE=BC=CE=B1=CF=82 =
=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1, =CF=84=CE=BF HOME page =
=CE=B4=CE=B7=CE=BB=CE=B1=CE=B4=CE=AE, =CE=B5=CE=AF=CF=84=CE=B5 =
=CF=8C=CF=87=CE=B9. =CE=95=CE=B9=CE=B4=CE=B9=CE=BA=CE=AC =
=CE=B3=CE=B9=CE=B1 =CE=B5=CE=BA=CE=B5=CE=AF=CE=BD=CE=BF=CF=85=CF=82 =
=CF=80=CE=BF=CF=85 =CE=BC=CE=B1=CF=82 =
=CE=B3=CE=BD=CF=89=CF=81=CE=AF=CE=B6=CE=BF=CF=85=CE=BD =
=CE=AE=CE=B4=CE=B7, landing page =CE=B8=CE=B1 =
=CE=BC=CF=80=CE=BF=CF=81=CE=BF=CF=8D=CF=83=CE=B5 =CE=BD=CE=B1 =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=BC=CE=B9=CE=B1 =
=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CF=80=CF=81=CE=BF=CF=8A=CF=8C=CE=BD=CF=84=CE=BF=CF=82, =CE=AE =
=CE=AD=CE=BD=CE=B1 =CE=BD=CE=AD=CE=BF =CE=AC=CF=81=CE=B8=CF=81=CE=BF. =
=CE=95=CE=AF=CE=BD=CE=B1=CE=B9 =
=CF=83=CE=B7=CE=BC=CE=B1=CE=BD=CF=84=CE=B9=CE=BA=CF=8C =
=CF=80=CF=81=CE=B9=CE=BD =
=CE=BF=CE=B4=CE=B7=CE=B3=CE=AE=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BF=CF=80=CE=BF=CE=B9=CE=BF=CE=BD=CE=B4=CE=AE=CF=80=CE=BF=CF=84=CE=B5 =
=CF=83=CF=84=CE=B7 =CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CF=80=CE=BF=CF=85 =CE=AD=CF=87=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=B5=CF=80=CE=B9=CE=BB=CE=AD=CE=BE=CE=B5=CE=B9 =CF=89=CF=82 Landing =
Page, =CE=BD=CE=B1 =CF=84=CE=B7=CE=BD =
=CE=AD=CF=87=CE=BF=CF=85=CE=BC=CE=B5 =CE=BA=CE=AC=CE=BD=CE=B5=CE=B9 =
optimize =
=CF=80=CF=81=CE=BF=CE=BA=CE=B5=CE=B9=CE=BC=CE=AD=CE=BD=CE=BF=CF=85 =
=CE=BD=CE=B1 =CE=B1=CF=85=CE=BE=CE=AE=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =
=CF=84=CE=BF=CE=BD =CF=87=CF=81=CF=8C=CE=BD=CE=BF =
=CF=80=CE=B1=CF=81=CE=B1=CE=BC=CE=BF=CE=BD=CE=AE=CF=82 =
=CF=84=CE=BF=CF=85 =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=80=CF=84=CE=B7 =
=CF=83=CF=84=CE=B7=CE=BD =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CE=BC=CE=B1=CF=82, =CE=B1=CE=BB=CE=BB=CE=AC =CE=BA=CE=B1=CE=B9 =
=CE=BD=CE=B1 =CF=84=CE=BF=CE=BD =
=CE=BF=CE=B4=CE=B7=CE=B3=CE=AE=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =
=CF=83=CE=B5 =
=CF=80=CE=B5=CF=81=CE=B9=CF=83=CF=83=CF=8C=CF=84=CE=B5=CF=81=CE=B5=CF=82 =
=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B5=CF=82 =CF=80=CE=BF=CF=85 =
=CE=B8=CE=AD=CE=BB=CE=BF=CF=85=CE=BC=CE=B5 =
=CF=80=CF=81=CE=BF=CE=BA=CE=B5=CE=B9=CE=BC=CE=AD=CE=BD=CE=BF=CF=85 =
=CE=BD=CE=B1 =CE=BC=CE=B5=CE=B9=CF=8E=CF=83=CE=BF=CF=85=CE=BC=CE=B5 =
=CE=BA=CE=B1=CE=B9 =CF=84=CE=BF bounce rate. =CE=A4=CE=BF =
=CF=80=CE=BF=CF=83=CE=BF=CF=83=CF=84=CF=8C =
=CE=B5=CE=B3=CE=BA=CE=B1=CF=84=CE=AC=CE=BB=CE=B5=CE=B9=CF=88=CE=B5=CE=B9=CF=
=82 =CE=B4=CE=B7=CE=BB=CE=B1=CE=B4=CE=AE =CF=84=CE=BF=CF=85 website =
=CE=BC=CE=B1=CF=82.
14. Viral Marketing
=CE=A4=CE=BF viral Marketing =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =
=CE=B1=CF=85=CF=84=CF=8C =CF=80=CE=BF=CF=85 =
=CE=B5=CE=BD=CE=B8=CE=B1=CF=81=CF=81=CF=8D=CE=BD=CE=B5=CE=B9 =
=CF=84=CE=BF =CE=BA=CE=BF=CE=B9=CE=BD=CF=8C =CE=BD=CE=B1 =
=CE=BC=CE=BF=CE=B9=CF=81=CE=B1=CF=83=CF=84=CE=B5=CE=AF =CF=84=CE=BF =
=CF=80=CE=B5=CF=81=CE=B9=CE=B5=CF=87=CF=8C=CE=BC=CE=B5=CE=BD=CE=BF =
=CF=80=CE=BF=CF=85 =
=CE=B4=CE=B7=CE=BC=CE=B9=CE=BF=CF=85=CF=81=CE=B3=CE=BF=CF=8D=CE=BC=CE=B5.=
=CE=95=CE=AF=CF=84=CE=B5 =CE=BC=CE=B5 =
=CE=BA=CE=AC=CF=80=CE=BF=CE=B9=CE=BF =
=CE=BA=CE=AF=CE=BD=CE=B7=CF=84=CF=81=CE=BF, =CE=B5=CE=AF=CF=84=CE=B5 =
=CE=B5=CF=80=CE=B5=CE=B9=CE=B4=CE=AE =CF=84=CE=BF =
=CF=80=CE=B5=CF=81=CE=B9=CE=B5=CF=87=CF=8C=CE=BC=CE=B5=CE=BD=CE=BF =
=CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CF=84=CE=AD=CF=84=CE=BF=CE=B9=CE=BF =
=CF=80=CE=BF=CF=85 =CF=89=CE=B8=CE=B5=CE=AF =CE=AD=CF=84=CF=83=CE=B9 =
=CE=BA =CE=B1=CE=BB=CE=BB=CE=B9=CF=8E=CF=82 =CF=84=CE=BF =
=CE=BA=CE=BF=CE=B9=CE=BD=CF=8C =CE=BD=CE=B1 =CF=84=CE=BF =
=CE=BA=CE=AC=CE=BD=CE=B5=CE=B9 =CE=B1=CF=80=CE=BF =
=CE=BC=CF=8C=CE=BD=CE=BF =CF=84=CE=BF=CF=85. (=CF=80.=CF=87 =
=CE=BA=CE=AC=CF=84=CE=B9 =
=CF=87=CE=B9=CE=BF=CF=85=CE=BC=CE=BF=CF=81=CE=B9=CF=83=CF=84=CE=B9=CE=BA=CF=
=8C, =CE=B7 =
=CE=B5=CE=BA=CF=80=CE=B1=CE=B9=CE=B4=CE=B5=CF=85=CF=84=CE=B9=CE=BA=CF=8C,=
=CE=AE =CE=BA=CE=AC=CF=84=CE=B9 =CF=80=CE=BF=CF=85 =
=CE=BE=CE=B1=CF=86=CE=BD=CE=B9=CE=AC=CE=B6=CE=B5=CE=B9!).
15. Bounce Rate
=CE=95=CE=AF=CE=BD=CE=B1=CE=B9 =CF=84=CE=BF =
=CF=80=CE=BF=CF=83=CE=BF=CF=83=CF=84=CF=8C =
=CE=B5=CE=B3=CE=BA=CE=B1=CF=84=CE=AC=CE=BB=CE=B5=CE=B9=CF=88=CE=B7=CF=82 =
=CF=84=CE=BF=CF=85 website =CE=B1=CF=80=CE=BF =CF=84=CE=BF=CE=BD =
=CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=AD=CF=80=CF=84=CE=B7 =
=CF=80=CE=BF=CF=85 =CE=BC=CF=8C=CE=BB=CE=B9=CF=82 =CF=84=CE=BF =
=CE=B1=CE=BD=CE=B1=CE=BA=CE=AC=CE=BB=CF=85=CF=88=CE=B5. =CE=91=CE=BD =
=CE=B4=CE=B7=CE=BB=CE=B1=CE=B4=CE=AE =CE=B1=CF=86=CE=BF=CF=8D =
=CE=B2=CF=81=CE=B5=CE=B8=CF=8E =CF=83=CE=B5 =CE=B1=CF=85=CF=84=CF=8C =
=CE=BA=CE=AC=CE=BD=CF=89 =CE=BA=CE=BB=CE=B9=CE=BA =CF=83=CF=84=CE=BF =
=CF=87 =CF=84=CE=B7=CF=82 =CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
=CE=AE =CF=84=CE=BF back button, =CF=87=CF=89=CF=81=CE=AF=CF=82 =
=CE=BD=CE=B1 =CE=B5=CF=80=CE=B9=CF=83=CE=BA=CE=B5=CF=86=CE=B8=CF=8E =
=CE=BA=CE=AC=CF=80=CE=BF=CE=B9=CE=B1 =CE=AC=CE=BB=CE=BB=CE=B7, =
=CE=AD=CF=87=CF=89 =CE=BA=CE=AC=CE=BD=CE=B5=CE=B9 bounce =
=CE=B1=CF=80=CE=BF =CF=84=CE=BF =
=CF=83=CF=85=CE=B3=CE=BA=CE=B5=CE=BA=CF=81=CE=B9=CE=BC=CE=AD=CE=BD=CE=BF =
website.
From: Tasos Vogiatzis <tv@brainfoodmedia.gr> =
Sent: Sunday, September 29, 2024 7:38 PM
To: =
‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ <mangelaki@brainfoodmedia.gr>; ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=A0=CE=B1=CF=81=CE=B1=CF=83=CF=87=CE=AC=CE=BA=CE=B7=CF=82’ <dparaschakis@brainfoodmedi=
a.gr>
Cc: =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ <andgian@brainfoodmedia.gr&g=
t;; ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>Subject: RE: Essentials – part 1: Digital advertising =
=CE=BA=CE=B1=CE=B9 =CF=84=CE=BF =
programmatic
28 =CE=92=CE=B1=CF=83=CE=B9=CE=BA=CE=BF=CE=AF =
=CF=8C=CF=81=CE=BF=CE=B9 =CE=B3=CE=B9=CE=B1 =CF=84=CE=BF Digital =
Marketing
=CE=95=CE=AF=CF=84=CE=B5 =
=CE=BE=CE=B5=CE=BA=CE=B9=CE=BD=CE=AC=CF=84=CE=B5 =
=CF=84=CF=8E=CF=81=CE=B1 =CF=84=CE=B7=CE=BD =
=CE=B5=CF=80=CE=B9=CF=87=CE=B5=CE=AF=CF=81=CE=B7=CF=83=CE=B7 =
=CF=83=CE=B1=CF=82 =CE=BA=CE=B1=CE=B9 =
=CE=B8=CE=AD=CE=BB=CE=B5=CF=84=CE=B5 =CE=BD=CE=B1 =CF=84=CE=B7=CE=BD =
=CE=B1=CF=80=CE=BF=CE=B3=CE=B5=CE=B9=CF=8E=CF=83=CE=B5=CF=84=CE=B5 =
=CE=BC=CE=B5 =CF=84=CE=B9=CF=82 =
=CE=B2=CE=AD=CE=BB=CF=84=CE=B9=CF=83=CF=84=CE=B5=CF=82 =
=CF=80=CF=81=CE=B1=CE=BA=CF=84=CE=B9=CE=BA=CE=AD=CF=82 online =
=CE=B4=CE=B9=CE=B1=CF=86=CE=AE=CE=BC=CE=B9=CF=83=CE=B7=CF=82 =
=CE=BA=CE=B1=CE=B9 =CF=80=CF=81=CE=BF=CE=B2=CE=BF=CE=BB=CE=AE=CF=82, =
=CE=B5=CE=AF=CF=84=CE=B5 =CE=B5=CE=AF=CF=83=CF=84=CE=B5 =
=CE=AD=CE=BC=CF=80=CE=B5=CE=B9=CF=81=CE=BF=CF=82 =
=CE=B5=CF=80=CE=B1=CE=B3=CE=B3=CE=B5=CE=BB=CE=BC=CE=B1=CF=84=CE=AF=CE=B1=CF=
=82 =CE=B1=CE=BB=CE=BB=CE=AC =CE=BD=CE=B9=CF=8E=CE=B8=CE=B5=CF=84=CE=B5 =
=CE=B1=CE=BC=CE=B7=CF=87=CE=B1=CE=BD=CE=AF=CE=B1 =CE=BC=CE=B5 =
=CF=8C=CE=BB=CE=BF=CF=85=CF=82 =CE=B1=CF=85=CF=84=CE=BF=CF=8D=CF=82 =
=CF=84=CE=BF=CF=85=CF=82 =CE=BD=CE=AD=CE=BF=CF=85=CF=82 =
=CF=8C=CF=81=CE=BF=CF=85=CF=82 =CF=80=CE=BF=CF=85 =
=CE=BA=CF=85=CE=BA=CE=BB=CE=BF=CF=86=CE=BF=CF=81=CE=BF=CF=8D=CE=BD =
=CF=83=CF=84=CE=BF =
=CE=B4=CE=B9=CE=B1=CE=B4=CE=AF=CE=BA=CF=84=CF=85=CE=BF =
=CE=B3=CF=8D=CF=81=CF=89 =CE=B1=CF=80=CF=8C =CF=84=CE=BF =
=CF=88=CE=B7=CF=86=CE=B9=CE=B1=CE=BA=CF=8C marketing, =CE=B5=CE=B4=CF=8E =
=CE=B8=CE=B1 =CE=B2=CF=81=CE=B5=CE=AF=CF=84=CE=B5 28 =CE=B1=CF=80=CF=8C =
=CF=84=CE=B9=CF=82 =
=CE=B2=CE=B1=CF=83=CE=B9=CE=BA=CF=8C=CF=84=CE=B5=CF=81=CE=B5=CF=82 =
=CE=AD=CE=BD=CE=BD=CE=BF=CE=B9=CE=B5=CF=82 =CF=80=CE=BF=CF=85 =
=CE=B8=CE=B1 =CF=83=CE=B1=CF=82 =
=CE=B2=CE=BF=CE=B7=CE=B8=CE=AE=CF=83=CE=BF=CF=85=CE=BD =CE=BD=CE=B1 =
=CE=BA=CE=B1=CF=84=CE=B1=CE=BD=CE=BF=CE=AE=CF=83=CE=B5=CF=84=CE=B5 =
=CE=BA=CE=B1=CE=BB=CF=8D=CF=84=CE=B5=CF=81=CE=B1 =CF=84=CE=BF digital =
marketing:
=CE=A0=CE=BF=CF=83=CE=BF=CF=83=CF=84=CF=8C =
=CE=B5=CE=B3=CE=BA=CE=B1=CF=84=CE=AC=CE=BB=CE=B5=CE=B9=CF=88=CE=B7=CF=82 =
(Bounce rate): =CE=A4=CE=BF =CF=80=CE=BF=CF=83=CE=BF=CF=83=CF=84=CF=8C =
=CF=84=CF=89=CE=BD =
=CE=B5=CE=B3=CE=BA=CE=B1=CF=84=CE=B1=CE=BB=CE=AE=CF=88=CE=B5=CF=89=CE=BD =
=CF=84=CE=B7=CF=82 =
=CE=B9=CF=83=CF=84=CE=BF=CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
=CE=AE =CF=84=CE=B7=CF=82 =CF=83=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1=CF=82 =
=CF=80=CF=81=CE=BF=CE=BF=CF=81=CE=B9=CF=83=CE=BC=CE=BF=CF=8D =
=CF=87=CF=89=CF=81=CE=AF=CF=82 =CE=BA=CE=B1=CE=BC=CE=AF=CE=B1 =
=CE=B5=CE=BD=CE=AD=CF=81=CE=B3=CE=B5=CE=B9=CE=B1 =CE=B1=CF=80=CF=8C =
=CF=84=CE=BF=CF=85=CF=82 =
=CF=87=CF=81=CE=AE=CF=83=CF=84=CE=B5=CF=82.
=CE=A3=CE=B5=CE=BB=CE=AF=CE=B4=CE=B1 =
=CE=91=CF=80=CE=BF=CF=84=CE=B5=CE=BB=CE=B5=CF=83=CE=BC=CE=AC=CF=84=CF=89=CE=
=BD =CE=9C=CE=B7=CF=87=CE=B1=CE=BD=CF=8E=CE=BD =
=CE=91=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82 =E2=80=93 =
(Search Engine Result Page [SERP]): SERP =
=CE=BF=CE=BD=CE=BF=CE=BC=CE=AC=CE=B6=CE=B5=CF=84=CE=B1=CE=B9 =CE=B7 =
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=CF=84=CE=BF=CF=85=CF=82 =CF=8C=CF=81=CE=BF=CF=85=CF=82) =
=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7=CF=82.
Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: =
+306940715510
From: Tasos Vogiatzis <tv@brainfoodmedia.gr> =
Sent: Sunday, September 29, 2024 7:37 PM
To: =
‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ <mangelaki@brainfoodmedia.gr>; ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=A0=CE=B1=CF=81=CE=B1=CF=83=CF=87=CE=AC=CE=BA=CE=B7=CF=82’ <dparaschakis@brainfoodmedi=
a.gr>
Cc: =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ <andgian@brainfoodmedia.gr&g=
t;; ‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>Subject: RE: Essentials – part 1: Digital advertising =
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programmatic
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Ads)
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=CE=BC=CE=B5=CF=84=CE=B1=CF=84=CF=81=CE=BF=CF=80=CE=AE=CF=82.
=CE=
=97 Google =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=BF =
=CE=BA=CE=BF=CF=81=CF=85=CF=86=CE=B1=CE=AF=CE=BF=CF=82 =
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=CF=85=CF=80=CE=B7=CF=81=CE=B5=CF=83=CE=AF=CE=B1 Google =
Ads =CE=B5=CF=80=CE=B9=CF=84=CF=81=CE=AD=CF=80=CE=B5=CE=B9=
=CF=83=CF=84=CE=B9=CF=82 =
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=CF=87=CF=81=CE=B7=CF=83=CF=84=CF=8E=CE=BD.
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=CE=9C=CE=AD=CF=83=CE=B1 =
=CE=94=CE=B9=CE=BA=CF=84=CF=8D=CF=89=CF=83=CE=B7=CF=82 (Social Media =
Ads)
=CE=
=9F=CE=B9 =
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=CE=91=CE=B3=CE=BF=CF=81=CF=8E=CE=BD Google (Google Shopping Ads)
=CE=
=A4=CE=B1 Google Shopping =
Ads =CE=B5=CE=AF=CE=BD=CE=B1=CE=B9 =CE=AD=CE=BD=CE=B1 =
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=CE=B1=CE=BD=CE=B1=CE=B6=CE=AE=CF=84=CE=B7=CF=83=CE=B7.=
Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: =
+306940715510
From: Tasos Vogiatzis <tv@brainfoodmedia.gr> =
Sent: Sunday, September 29, 2024 7:35 PM
To: =
‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ <mangelaki@brainfoodmedia.gr>; ‘=CE=94=CE=B7=CE=BC=CE=AE=CF=84=CF=81=CE=B7=CF=82 =
=CE=A0=CE=B1=CF=81=CE=B1=CF=83=CF=87=CE=AC=CE=BA=CE=B7=CF=82’ <dparaschakis@brainfoodmedi=
a.gr>
Subject: FW: Essentials – part 1: Digital =
advertising =CE=BA=CE=B1=CE=B9 =CF=84=CE=BF =
programmatic
Essentials – part 1
VIDEO ADS
=CE=9F=CE=B9 2 =
=CE=B2=CE=B1=CF=83=CE=B9=CE=BA=CE=B5=CF=82 =
=CE=BA=CE=B1=CF=84=CE=B7=CE=B3=CE=BF=CF=81=CE=B9=CE=B5=CF=82 video ads: instream =CE=BA=CE=B1=CE=B9 outstream
https://www.youtube.com/watch?v=3DPWA1O27WXIs
https://www.youtube.com/watch?v=3D2Az2qrQkAx8
DISPLAY ADS (banner)
=CE=A4=CF=8D=CF=80=CE=BF=CE=B9 display =
=CE=B4=CE=B9=CE=B1=CF=86=CE=B7=CE=BC=CE=B9=CF=83=CE=B7=CF=82
https://www.youtube.com/watch?v=3DqzLdig9WW_o
PROGRAMMATIC ADVERTISING
=CE=94=CE=B9=CE=B1=CF=86=CE=BF=CF=81=CE=B5=CF=82 =
=CE=BC=CE=B5=CF=84=CE=B1=CE=BE=CF=85 Open MarketPlace =
=CE=BA=CE=B1=CE=B9 Private MarketPlace =
(PMP):
https://www.youtub=
e.com/watch?v=3D6JnbO2Rr76k
PMP =
deals
https://www.youtub=
e.com/watch?v=3DmP6XnRe1yxE
=CE=BA=CE=B1=CE=B9 =
=CE=B1=CF=85=CF=84=CE=BF
https://www.publift.com/adteach/ultimate-guide-t=
o-the-private-marketplace-for-publishers
=CE=A0=CE=9B=CE=91=CE=A4=CE=A6=CE=9F=CE=A1=CE=9C=CE=95=
=CE=A3
(=CE=B5=CE=BC=CE=B5=CE=B9=CF=82 =
=CE=B5=CE=B9=CE=BC=CE=B1=CF=83=CF=84=CE=B5 =
SSP)
=CE=94=CE=B9=CE=B1=CF=86=CE=BF=CF=81=CE=AD=CF=82 =
SSP =CE=BA=CE=B1=CE=B9 DSP
https://www.youtub=
e.com/watch?v=3DDEkOojyhIp4
Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr =
Alfavita.gr | Allyou.gr =
| Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr
Enwsi.gr | Epixeiro.gr | =
Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr
P. 212-1056743 | M: =
+306940715510
——=_NextPart_001_0043_01DB12A8.20F20820–
——=_NextPart_000_0042_01DB12A8.20F20820
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