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Digital Marketing
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=F8=E7=F6=E9=E1=EA=FC marketing, =E5=E4=FE =E8=E1 =E2=F1=E5=DF=F4=E5 28 =
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marketing:
- =D3=F4=F1=E1=F4=E7=E3=E9=EA=DE =
=CC=DC=F1=EA=E5=F4=E9=ED=E3=EA (Marketing =
Strategy): =CA=DC=E8=E5 =E5=F0=E9=F7=E5=DF=F1=E7=F3=E7 =
=DD=F7=E5=E9 =F4=EF=F5=F2 =E4=E9=EA=EF=FD=F2 =F4=E7=F2 =
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=D3=F4=FC=F7=E5=F5=F3=E7 (Optimized =
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(Clicks): =D4=E1 =F3=F5=ED=EF=EB=E9=EA=DC =
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=DD=ED=E1 post, =DD=ED=E1 newsletter =EA.=EB=F0.. =D3=F5=ED=DE=E8=F9=F2 =
=F0=F1=FC=EA=E5=E9=F4=E1=E9 =E3=E9=E1 =F4=E7 =F3=E5=EB=DF=E4=E1 =
=F3=F4=E7=ED =EF=F0=EF=DF=E1 =E2=F1=DF=F3=EA=E5=F4=E1=E9 =F4=EF =
conversion =F0=EF=F5 =E8=DD=EB=EF=F5=EC=E5 =ED=E1 =
=F0=F1=E1=E3=EC=E1=F4=EF=F0=EF=E9=DE=F3=E5=E9 =EF =
=F7=F1=DE=F3=F4=E7=F2. - =CC=E5=F4=E1=F4=F1=EF=F0=DD=F2 =
(Conversions): =CF=E9 =EC=E5=F4=E1=F4=F1=EF=F0=DD=F2 =
=E1=F0=EF=F4=E5=EB=EF=FD=ED =FC=EB=E5=F2 =F4=E9=F2 =
=E5=ED=DD=F1=E3=E5=E9=E5=F2 =F4=E9=F2 =EF=F0=EF=DF=E5=F2 =
=E8=DD=EB=EF=F5=EC=E5 =ED=E1 =
=F0=F1=E1=E3=EC=E1=F4=EF=F0=EF=E9=DE=F3=E5=E9 =EF =F7=F1=DE=F3=F4=E7=F2. =
=D0=E1=F1=E1=E4=E5=DF=E3=EC=E1=F4=E1 =F4=DD=F4=EF=E9=F9=ED =
=E5=ED=E5=F1=E3=E5=E9=FE=ED =EC=F0=EF=F1=E5=DF =ED=E1 =E5=DF=ED=E1=E9 =
=E7 =EF=EB=EF=EA=EB=DE=F1=F9=F3=E7 =EC=E9=E1=F2 =E1=E3=EF=F1=DC=F2, =E7 =
=F3=F5=EC=F0=EB=DE=F1=F9=F3=E7 =F6=FC=F1=EC=E1=F2 =
=E5=F0=E9=EA=EF=E9=ED=F9=ED=DF=E1=F2, =E7 =E5=E3=E3=F1=E1=F6=DE =
=F3=F4=EF newsletter =DE =EF=F4=E9=E4=DE=F0=EF=F4=E5 =
=DC=EB=EB=EF. - Key Performance Indicator =
(KPI): =CF =E4=E5=DF=EA=F4=E7=F2 =F0=EF=F5 =
=EC=E5=F4=F1=DC=E5=E9 =F4=E7=ED =E5=F0=E9=F4=F5=F7=DF=E1 =EC=E9=E1=F2 =
=E4=E9=E1=F6=E7=EC=E9=F3=F4=E9=EA=DE=F2 =EA=E1=EC=F0=DC=ED=E9=E1=F2. =
=C1=F5=F4=EF=DF =EF=E9 =E4=E5=DF=EA=F4=E5=F2 =E5=DF=ED=E1=E9, =
=F3=F5=ED=E7=E8=DD=F3=F4=E5=F1=E1, =F0=E5=F1=E9=F3=F3=FC=F4=E5=F1=EF=E9 =
=E1=F0=FC =DD=ED=E1=F2 (=E5=F0=EF=EC=DD=ED=F9=F2, =F0=E9=EF =
=F3=F5=F7=ED=DC =E8=E1 =F3=F5=ED=E1=ED=F4=DC=F4=E5 =F4=EF=ED =FC=F1=EF =
=F9=F2 KPIs). - =D0=EF=F3=EF=F3=F4=FC =
=EC=E5=F4=E1=F4=F1=EF=F0=DE=F2 (Conversion =
rate): =D0=F1=FC=EA=E5=E9=F4=E1=E9 =E3=E9=E1 =DD=ED=E1=ED =
=E2=E1=F3=E9=EA=FC =E4=E5=DF=EA=F4=E7 =EF =EF=F0=EF=DF=EF=F2 =EC=E1=F2 =
=E4=E5=DF=F7=ED=E5=E9 =F4=EF =F0=EF=F3=EF=F3=F4=FC =
=E5=F0=DF=F4=E5=F5=EE=E7=F2 =F4=EF=F5 =F3=F4=FC=F7=EF=F5 =
(conversion/=EC=E5=F4=E1=F4=F1=EF=F0=DE=F2) =F0=EF=F5 =DD=F7=EF=F5=EC=E5 =
=EF=F1=DF=F3=E5=E9. - =CA=FC=F3=F4=EF=F2 =C1=ED=DC =
=C5=ED=DD=F1=E3=E5=E9=E1 [Cost per Acquisition =
(CPA)]: =D4=EF CPA =E5=DF=ED=E1=E9 =DD=ED=E1=F2 =
=E4=E5=DF=EA=F4=E7=F2 =EF =EF=F0=EF=DF=EF=F2 =EC=E5=F4=F1=DC=E5=E9 =
=F4=EF =EC=DD=F3=EF =EA=FC=F3=F4=EF=F2 =E3=E9=E1 =EA=DC=E8=E5 =
=EC=E5=F4=E1=F4=F1=EF=F0=DE. - =CA=FC=F3=F4=EF=F2 =C1=ED=DC =
=CA=EB=E9=EA [Cost per click (CPC)]: =D4=EF CPC =E5=DF=ED=E1=E9 =
=DD=ED=E1=F2 =E4=E5=DF=EA=F4=E7=F2 =EF =EF=F0=EF=DF=EF=F2 =
=EC=E5=F4=F1=DC=E5=E9 =F4=EF =EA=FC=F3=F4=EF=F2 =E3=E9=E1 =EA=DC=E8=E5 =
=F0=DC=F4=E7=EC=E1 “=EA=EB=E9=EA” =F3=E5 =EC=DF=E1 =
=E4=E9=E1=F6=DE=EC=E9=F3=E7. - =CA=FC=F3=F4=EF=F2 =E1=ED=DC =
=F7=DF=EB=E9=E5=F2 =F0=F1=EF=E2=EF=EB=DD=F2 [Cost per thousand =
Impressions (CPM)]: =D4=EF CPM =E5=DF=ED=E1=E9 =
=EF =E4=E5=DF=EA=F4=E7=F2 =F0=EF=F5 =EC=E5=F4=F1=DC=E5=E9 =F4=EF =
=EA=FC=F3=F4=EF=F2 =E1=ED=DC 1.000 =E5=EC=F6=E1=ED=DF=F3=E5=E9=F2 =
=E4=E9=E1=F6=E7=EC=DF=F3=E5=F9=ED. - =C1=ED=E1=EB=EF=E3=DF=E1 =
=EA=EB=E9=EA =F0=F1=EF=F2 =E1=F1=E9=E8=EC=FC =
=E5=EC=F6=E1=ED=DF=F3=E5=F9=ED [Click Through Rate =
(CTR)]: =D9=F2 CTR =EF=F1=DF=E6=E5=F4=E1=E9 =E7 =
=E1=ED=E1=EB=EF=E3=DF=E1 =F4=F9=ED “=EA=EB=E9=EA” =F3=E5 =
=EC=E9=E1 =E4=E9=E1=F6=DE=EC=E9=F3=E7 =F0=F1=EF=F2 =F4=EF=ED =
=F3=F5=ED=EF=EB=E9=EA=FC =E1=F1=E9=E8=EC=FC =
=E5=EC=F6=E1=ED=DF=F3=E5=FE=ED =F4=E7=F2. =BC=F3=EF =
=F5=F8=E7=EB=FC=F4=E5=F1=EF =E5=DF=ED=E1=E9 =F4=EF CTR =F4=FC=F3=EF =
=F0=E9=EF =E5=F0=E9=F4=F5=F7=DE=F2 =E5=DF=ED=E1=E9 =E7 =
=E4=E9=E1=F6=E7=EC=E9=F3=F4=E9=EA=DE =
=EA=E1=EC=F0=DC=ED=E9=E1. - =D0=EF=F3=EF=F3=F4=FC =
=E5=E3=EA=E1=F4=DC=EB=E5=E9=F8=E7=F2 (Bounce =
rate): =D4=EF =F0=EF=F3=EF=F3=F4=FC =F4=F9=ED =
=E5=E3=EA=E1=F4=E1=EB=DE=F8=E5=F9=ED =F4=E7=F2 =
=E9=F3=F4=EF=F3=E5=EB=DF=E4=E1=F2 =DE =F4=E7=F2 =F3=E5=EB=DF=E4=E1=F2 =
=F0=F1=EF=EF=F1=E9=F3=EC=EF=FD =F7=F9=F1=DF=F2 =EA=E1=EC=DF=E1 =
=E5=ED=DD=F1=E3=E5=E9=E1 =E1=F0=FC =F4=EF=F5=F2 =
=F7=F1=DE=F3=F4=E5=F2. - Return on ad spend =
(ROAS): =D4=EF ROAS =F0=F1=EF=EA=FD=F0=F4=E5=E9 =E1=F0=FC =F4=E7 =
=E4=E9=E1=DF=F1=E5=F3=E7 =F4=F9=ED =E5=F3=FC=E4=F9=ED =F0=EF=F5 =
=DD=F6=E5=F1=E5 =EC=DF=E1 =E4=E9=E1=F6=DE=EC=E9=F3=E7 =F3=F4=E7=ED =
=E5=F0=E9=F7=E5=DF=F1=E7=F3=E7 =EC=E5 =F4=EF =
=E4=E9=E1=F6=E7=EC=E9=F3=F4=E9=EA=FC =EA=FC=F3=F4=EF=F2. =
=C1=F0=EF=F4=E5=EB=E5=DF =DD=ED=E1 =E1=F0=FC =F4=E1 =
=E2=E1=F3=E9=EA=FC=F4=E5=F1=E1 metrics =E3=E9=E1 =DD=ED=E1 eshop, =
=EA=E1=E8=FC=F4=E9 =F0=E1=F1=EF=F5=F3=E9=DC=E6=E5=E9 =F4=E7=ED =
=E1=F0=EF=F4=E5=EB=E5=F3=EC=E1=F4=E9=EA=FC=F4=E7=F4=E1 =EC=E9=E1=F2 =
=E4=E9=E1=F6=E7=EC=E9=F3=F4=E9=EA=DE=F2 =
=EA=E1=EC=F0=DC=ED=E9=E1=F2. - =CF=F1=E3=E1=ED=E9=EA=DC =
=C1=F0=EF=F4=E5=EB=DD=F3=EC=E1=F4=E1 (Organic Search =
Results): =D0=F1=FC=EA=E5=E9=F4=E1=E9 =E3=E9=E1 =F4=E1 =
=E1=F0=EF=F4=E5=EB=DD=F3=EC=E1=F4=E1 =F4=EF=F5 SERP (Search Engine =
Result Page), =F4=E1 =EF=F0=EF=DF=E1 =E4=E5=ED =
=E5=ED=E5=F1=E3=EF=F0=EF=E9=DE=E8=E7=EA=E1=ED =E1=F0=FC =
=E4=E9=E1=F6=DE=EC=E9=F3=E7. - =D0=F1=EF=F3=F6=EF=F1=DD=F2 =
(Bids): =D4=EF =EC=DD=E3=E9=F3=F4=EF =E4=E9=E1=E8=DD=F3=E9=EC=EF =
=F0=EF=F3=FC =F0=EF=F5 =E4=FD=ED=E1=F4=E1=E9 =ED=E1 =
=F0=EB=E7=F1=FE=F3=E5=E9 =EC=E9=E1 =E5=F0=E9=F7=E5=DF=F1=E7=F3=E7 =
=E3=E9=E1 =F4=E7=ED online =E4=E9=E1=F6=DE=EC=E9=F3=DE =
=F4=E7=F2. - =D7=F1=DD=F9=F3=E7 =E1=ED=DC =
=EA=EB=E9=EA [Pay Per Click (PPC)]: =D4=EF =F0=EF=F3=FC =F4=EF =
=EF=F0=EF=DF=EF =F0=EB=E7=F1=FE=ED=E5=E9 =EC=E9=E1 =
=E5=F0=E9=F7=E5=DF=F1=E7=F3=E7 =EA=DC=E8=E5 =F6=EF=F1=DC =F0=EF=F5 =
=DD=ED=E1 =DC=F4=EF=EC=EF =F0=E1=F4=DE=F3=E5=E9 =
“=EA=EB=E9=EA” =F3=F4=E7=ED =
=E4=E9=E1=F6=DE=EC=E9=F3=E7. - =C2=E5=EB=F4=E9=F3=F4=EF=F0=EF=DF=E7=F3=E7 =
=EC=E7=F7=E1=ED=FE=ED =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 [Search Engine =
Optimization (SEO)]: =D5=F0=DC=F1=F7=EF=F5=ED =
=E2=E1=F3=E9=EA=DD=F2 =F0=F1=EF=FB=F0=EF=E8=DD=F3=E5=E9=F2 =E3=E9=E1 =
=F4=E7=ED =EA=E1=F4=DC=F4=E1=EE=E7 =EC=E9=E1=F2 =
=EA=E1=F4=E1=F7=FE=F1=E7=F3=E7=F2 =F3=E5 =F5=F8=E7=EB=FC=F4=E5=F1=E7 =
=E8=DD=F3=E7 =E1=F0=EF=F4=E5=EB=E5=F3=EC=DC=F4=F9=ED =F3=F4=E9=F2 =
=EC=E7=F7=E1=ED=DD=F2 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2. =C7 =
=E1=ED=DC=E3=EA=E7 =E1=F5=F4=DE =EA=E1=E8=E9=F3=F4=DC =
=E1=ED=E1=E3=EA=E1=DF=E1 =F4=E7=ED =F3=F5=ED=E5=F1=E3=E1=F3=DF=E1 =EC=E5 =
=EC=E9=E1 =E5=EE=E5=E9=E4=E9=EA=E5=F5=EC=DD=ED=E7 =
=E5=F4=E1=E9=F1=E5=DF=E1 Digital Marketing. =D0=F1=FC=EA=E5=E9=F4=E1=E9 =
=E3=E9=E1 =F4=EF =F3=FD=ED=EF=EB=EF =F4=F9=ED =
=E5=ED=E5=F1=E3=E5=E9=FE=ED =F0=EF=F5 =DD=F7=EF=F5=ED =F9=F2 =
=F3=F4=FC=F7=EF =F4=E7 =E2=E5=EB=F4=E9=F3=F4=EF=F0=EF=DF=E7=F3=E7 =
=EC=E9=E1=F2 =E9=F3=F4=EF=F3=E5=EB=DF=E4=E1=F2 =EA=E1=E9 =F4=E7=ED =
=F5=F8=E7=EB=FC=F4=E5=F1=E7 =EA=E1=F4=DC=F4=E1=EE=DE =F4=E7=F2 =F3=F4=EF =
SERP. =CF=E9 =E5=ED=DD=F1=E3=E5=E9=E5=F2 =E1=F5=F4=DD=F2 =
=EC=F0=EF=F1=E5=DF =ED=E1 =E5=DF=ED=E1=E9 =E7 =F0=F1=EF=F3=E8=DE=EA=E7 =
=F3=F4=EF=F7=E5=F5=EC=DD=ED=F9=ED =EB=DD=EE=E5=F9=ED – =
=EA=EB=E5=E9=E4=E9=FE=ED =F3=F4=EF=F5=F2 =F4=DF=F4=EB=EF=F5=F2 =EA=E1=E9 =
=F4=EF =F0=E5=F1=E9=E5=F7=FC=EC=E5=ED=EF =F4=E7=F2 =
=E9=F3=F4=EF=F3=E5=EB=DF=E4=E1=F2, =E4=E9=EF=F1=E8=FE=F3=E5=E9=F2 =F3=E5 =
=E4=E9=DC=F6=EF=F1=E1 =F4=E5=F7=ED=E9=EA=DC =E6=E7=F4=DE=EC=E1=F4=E1 =
=F4=E7=F2 =E9=F3=F4=EF=F3=E5=EB=DF=E4=E1=F2 (=F0.=F7. =
=F4=E1=F7=FD=F4=E7=F4=E1 =F6=FC=F1=F4=F9=F3=E7=F2 =E5=E9=EA=FC=ED=F9=ED) =
=EA=E1=E9 =DC=EB=EB=E5=F2 =
=E5=ED=DD=F1=E3=E5=E9=E5=F2. - Marketing =
=EC=E7=F7=E1=ED=FE=ED =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 [Search Engine =
Marketing (SEM)]: =D4=EF Marketing =F3=F4=E1 =
=E1=F0=EF=F4=E5=EB=DD=F3=EC=E1=F4=E1 =F4=F9=ED =EC=E7=F7=E1=ED=FE=ED =
=E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 =E1=F6=EF=F1=DC =F4=E9=F2 =
=E4=E9=E1=F6=E7=EC=DF=F3=E5=E9=F2 =E5=F0=DF =F0=EB=E7=F1=F9=EC=DE. =
=CC=E5 =E1=F5=F4=FC =F4=EF =F4=F1=FC=F0=EF, =EC=E9=E1 =
=E9=F3=F4=EF=F3=E5=EB=DF=E4=E1 =E8=E1 =E5=EC=F6=E1=ED=E9=F3=F4=E5=DF =
=F3=E5 =DD=ED=E1 =EF=F1=E1=F4=FC =F3=E7=EC=E5=DF=EF =F3=F4=E1 =
=E1=F0=EF=F4=E5=EB=DD=F3=EC=E1=F4=E1 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2. =
=C5=EE=E1=F1=F4=DC=F4=E1=E9 =F6=F5=F3=E9=EA=DC =EA=E1=E9 =EC=E5 =F4=EF =
=F0=FC=F3=EF =F3=F7=E5=F4=E9=EA=DE =E5=DF=ED=E1=E9 =EC=E9=E1 =
=E9=F3=F4=EF=F3=E5=EB=DF=E4=E1 =EC=E5 =E1=F5=F4=FC =F0=EF=F5 =
=E1=ED=E1=E6=E7=F4=DC =DD=ED=E1 =DC=F4=EF=EC=EF =EA=E1=E9 =F4=EF =
=F0=EF=F3=FC =F0=EF=F5 =EC=E9=E1 =E5=F0=E9=F7=E5=DF=F1=E7=F3=E7 =
=E5=DF=ED=E1=E9 =E4=E9=E1=F4=E5=E8=E5=E9=EC=DD=ED=E7 =ED=E1 =
=E4=E9=E1=E8=DD=F3=E5=E9. - =D3=E5=EB=DF=E4=E1 =
=C1=F0=EF=F4=E5=EB=E5=F3=EC=DC=F4=F9=ED =CC=E7=F7=E1=ED=FE=ED =
=C1=ED=E1=E6=DE=F4=E7=F3=E7=F2 – (Search Engine Result Page =
[SERP]): SERP =EF=ED=EF=EC=DC=E6=E5=F4=E1=E9 =E7 =
=F3=E5=EB=DF=E4=E1 =F0=EF=F5 =E5=EC=F6=E1=ED=DF=E6=E5=F4=E1=E9 =
=F3=F4=EF=ED =F7=F1=DE=F3=F4=E7 =FC=F4=E1=ED =
=F0=EB=E7=EA=F4=F1=EF=EB=EF=E3=DE=F3=E5=E9 =F4=EF=ED =FC=F1=EF (=DE =
=F4=EF=F5=F2 =FC=F1=EF=F5=F2) =
=E1=ED=E1=E6=DE=F4=E7=F3=E7=F2. - =CA=EF=E9=ED=FC Remarketing =
(Remarketing): =CF=E9 =F7=F1=DE=F3=F4=E5=F2 =F0=EF=F5 =DD=F7=EF=F5=ED =
=E5=F0=E9=F3=EA=E5=F6=E8=E5=DF =F4=E7=ED =E9=F3=F4=EF=F3=E5=EB=DF=E4=E1 =
=DE =DD=F7=EF=F5=ED =E1=EB=EB=E7=EB=E5=F0=E9=E4=F1=DC=F3=E5=E9 =EC=E5 =
=F4=E7=ED =E5=F0=E9=F7=E5=DF=F1=E7=F3=DE =EC=E5 =EA=DC=F0=EF=E9=EF=ED =
=F4=F1=FC=F0=EF (=F0.=F7. =EC=DD=F3=F9 =F4=F9=ED social =
media). - =CB=DD=EE=E5=E9=F2-=EA=EB=E5=E9=E4=E9=DC =
(Keywords): =CF=E9 =EB=DD=EE=E5=E9=F2 =F0=EF=F5 =E8=E1 =
=E1=ED=E1=E6=E7=F4=DE=F3=E5=E9 =EF =F7=F1=DE=F3=F4=E7=F2 =F3=E5 =
=EC=DF=E1 =EC=E7=F7=E1=ED=DE =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 (=F0.=F7. =
Google) =EA=E1=E9 =E8=E1 =E5=EC=F6=E1=ED=DF=F3=EF=F5=ED (=F5=F0=FC =
=F0=F1=EF=FB=F0=EF=E8=DD=F3=E5=E9=F2) =F4=E7 =E4=E9=E1=F6=DE=EC=E9=F3=DE =
=EC=E1=F2. - =D5=F0=E5=F1=F3=FD=ED=E4=E5=F3=EC=EF=F2 – =
Backlink: =C5=DF=ED=E1=E9 =EF =
=F5=F0=E5=F1=F3=FD=ED=E4=E5=F3=EC=EF=F2 (link) =F3=F4=EF =
=F0=E5=F1=E9=E5=F7=FC=EC=E5=ED=EF =EC=E9=E1=F2 =
=E9=F3=F4=EF=F3=E5=EB=DF=E4=E1=F2 =F0=EF=F5 =
=EA=E1=F4=E5=F5=E8=FD=ED=E5=E9 =F4=EF =DC=F4=EF=EC=EF =F3=E5 =EC=E9=E1 =
=DC=EB=EB=E7 =
=E9=F3=F4=EF=F3=E5=EB=DF=E4=E1.
Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: =
+306940715510
From: Tasos Vogiatzis =
<tv@brainfoodmedia.gr>
Sent: Sunday, September 29, 2024 =
7:37 PM
To: ‘=CC=E1=F1=E9=DC=ED=ED=E1 =
=C1=E3=E3=E5=EB=DC=EA=E7’ <mangelaki@brainfoodmedia.gr>; =
‘=C4=E7=EC=DE=F4=F1=E7=F2 =D0=E1=F1=E1=F3=F7=DC=EA=E7=F2’ =
<dparaschakis@brainfoodmedia.gr>
Cc: =
‘=C1=ED=E4=F1=EF=EC=DC=F7=E7 =C3=E9=E1=ED=ED=E1=EA=EF=F0=EF=FD=EB=EF=F5’ =
<andgian@brainfoodmedia.gr>; ‘=C8=E5=EF=E4=FE=F1=E1 =
=CA=E9=EF=F5=F1=EA=E5=ED=DF=E4=EF=F5’ =
<doraq@brainfoodmedia.gr>
Subject: RE: Essentials – part =
1: Digital advertising =EA=E1=E9 =F4=EF =
programmatic
=C7 =DD=ED=ED=EF=E9=E1 =F4=EF=F5 Digital =
Advertising
=C7=
=F8=E7=F6=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7, =EC=E5 =E1=F0=EB=DC =
=EB=FC=E3=E9=E1, =E5=DF=ED=E1=E9 =E7 =E5=F0=E9=EA=EF=E9=ED=F9=ED=DF=E1 =
=F0=EF=F5 =F0=F1=E1=E3=EC=E1=F4=EF=F0=EF=E9=E5=DF =EC=E9=E1 =
=E5=F4=E1=E9=F1=E5=DF=E1 =E3=E9=E1 =ED=E1 =E4=E9=E1=F6=E7=EC=DF=F3=E5=E9 =
=EA=E1=E9 =ED=E1 =F0=F1=EF=F9=E8=DE=F3=E5=E9 =F4=EF =
=E5=EC=F0=EF=F1=E9=EA=FC =F3=DE=EC=E1, =F4=EF =F0=F1=EF=FA=FC=ED =DE =
=F4=E7=ED =F5=F0=E7=F1=E5=F3=DF=E1 =F4=E7=F2, =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=FE=ED=F4=E1=F2 =E4=E9=DC=F6=EF=F1=E5=F2 =
=F0=EB=E1=F4=F6=FC=F1=EC=E5=F2 =EA=E1=E9 =F8=E7=F6=E9=E1=EA=DC =
=EA=E1=ED=DC=EB=E9=E1.
=C1=
=F0=EF=F4=E5=EB=E5=DF=F4=E1=E9 =E1=F0=FC =E5=ED=DD=F1=E3=E5=E9=E5=F2 =
=F3=F4=E9=F2 =EC=E7=F7=E1=ED=DD=F2 =E1=ED=E1=E6=DE=F4=E7=F3=E7=F2, =
=F3=E5=EB=DF=E4=E5=F2 Social Media, blogs, =E5=F6=E1=F1=EC=EF=E3=DD=F2 =
=DE =EF=F0=EF=E9=E1=F3=E4=DE=F0=EF=F4=E5 =DC=EB=EB=E7=F2 =
=EC=EF=F1=F6=DE=F2 =E5=F0=E1=F6=DE =F0=EF=F5 =E3=DF=ED=E5=F4=E1=E9 =
=EC=DD=F3=F9 =F4=EF=F5 Internet.
=CC=
=E5 =F4=EF=ED =F8=E7=F6=E9=E1=EA=FC =
=EC=E5=F4=E1=F3=F7=E7=EC=E1=F4=E9=F3=EC=FC, =EF=E9 =
=E5=F0=E9=EB=EF=E3=DD=F2 =F0=EF=F5 =F0=F1=EF=EA=FD=F0=F4=EF=F5=ED =
=FE=F3=F4=E5 =ED=E1 =EC=F0=EF=F1=EF=FD=ED =EF=E9 =
=E5=F0=E9=F7=E5=E9=F1=DE=F3=E5=E9=F2 =ED=E1 =
=E5=F0=E9=EA=EF=E9=ED=F9=ED=EF=FD=ED =EC=E5 =F4=E7=ED =E1=E3=EF=F1=DC =
=EA=E1=E9 =F6=F5=F3=E9=EA=DC =EC=E5 =F4=EF =EA=EF=E9=ED=FC =F4=EF=F5=F2, =
=E3=DF=ED=EF=ED=F4=E1=E9 =FC=EB=EF =EA=E1=E9 =
=F0=E5=F1=E9=F3=F3=FC=F4=E5=F1=E5=F2. =CC=E5 =E1=F5=F4=FC=ED =F4=EF=ED =
=F4=F1=FC=F0=EF, =FC,=F4=E9 =E3=DF=ED=E5=F4=E1=E9 =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=FE=ED=F4=E1=F2 =F8=E7=F6=E9=E1=EA=DD=F2 =
=F0=EB=E1=F4=F6=FC=F1=EC=E5=F2 =EA=E1=E9 =F0=FC=F1=EF=F5=F2 =
=EC=F0=EF=F1=E5=DF =ED=E1 =E8=E5=F9=F1=E7=E8=E5=DF =F8=E7=F6=E9=E1=EA=DE =
=E4=E9=E1=F6=DE=EC=E9=F3=E7. =CF =EA=FD=F1=E9=EF=F2 =F3=F4=FC=F7=EF=F2 =
=E5=DF=ED=E1=E9 =ED=E1 =E5=DF=F3=E1=E9 =F0=E1=F1=FE=ED =
=E1=EA=F1=E9=E2=FE=F2 =E5=EA=E5=DF =F0=EF=F5 =E2=F1=DF=F3=EA=E5=F4=E1=E9 =
=F4=EF =EA=EF=E9=ED=FC.
=C2=
=EB=DD=F0=E5=E9=F2, =E5=DC=ED 4 =
=E4=E9=F3=E5=EA=E1=F4=EF=EC=EC=FD=F1=E9=E1 =DC=ED=E8=F1=F9=F0=EF=E9 =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=EF=FD=ED =F4=E1 smartphone =
=F4=EF=F5=F2 =E3=E9=E1 =ED=E1 =
=F3=F5=ED=E4=E5=E8=EF=FD=ED =F3=F4=EF Internet, =E7 =
=E5=F0=E9=F7=E5=DF=F1=E7=F3=DE =F3=EF=F5 =F0=F1=DD=F0=E5=E9 =ED=E1 =
=E5=DF=ED=E1=E9 =F0=E1=F1=EF=FD=F3=E1 =F3=F4=EF =E5=EA=E5=DF =F0=EF=F5 =
=E2=F1=DF=F3=EA=E5=F4=E1=E9 =F4=EF =EA=EF=E9=ED=FC-=F3=F4=FC=F7=EF=F2 =
=F3=EF=F5, =E5=ED=E9=F3=F7=FD=EF=ED=F4=E1=F2 =DD=F4=F3=E9 =F4=E7 =
=F3=F5=ED=DC=F6=E5=E9=E1 =EA=E1=E9 =F4=E7=ED =
=E1=ED=E1=E3=ED=F9=F1=E9=F3=E9=EC=FC=F4=E7=F4=E1 =F4=EF=F5 =
Brand.
=D4=E1 =EF=F6=DD=EB=E7 =F4=E7=F2 =F8=E7=F6=E9=E1=EA=DE=F2 =
=E4=E9=E1=F6=DE=EC=E9=F3=E7=F2 =EA=E1=E9 =EF=E9 =E4=E9=E1=F6=EF=F1=DD=F2 =
=F4=E7=F2 =EC=E5 =F4=E7=ED =
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE
=D4=
=EF Digital Advertising =EA=E5=F1=E4=DF=E6=E5=E9 =DD=E4=E1=F6=EF=F2 =
=EA=DC=E8=E5 =F7=F1=FC=ED=EF, =F7=DC=F1=E7 =F3=F4=E1 =
=E5=EE=E1=E9=F1=E5=F4=E9=EA=DC =E1=F0=EF=F4=E5=EB=DD=F3=EC=E1=F4=E1 =
=F0=EF=F5 =F0=E1=F1=DD=F7=E5=E9 =F3=E5 =EA=DC=E8=E5 =
=E5=F0=E9=F7=E5=DF=F1=E7=F3=E7 =F0=EF=F5 =EA=E1=F4=E1=F6=DD=F1=ED=E5=E9 =
=ED=E1 =E4=E7=EC=E9=EF=F5=F1=E3=DE=F3=E5=E9 =EA=E1=EC=F0=DC=ED=E9=E5=F2 =
=E3=E9=E1 =F4=EF Brand =F4=E7=F2, =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=FE=ED=F4=E1=F2 =EC=E7=F7=E1=ED=DD=F2 =
=E1=ED=E1=E6=DE=F4=E7=F3=E7=F2 (Google, Bing =EA=EB=F0) =DE Social Media =
(Facebook, Instagram, TikTok =EA=EB=F0).
=C7=
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7, =
=E1=F0=FC =F4=E7=ED =DC=EB=EB=E7, =F3=F4=E1=E4=E9=E1=EA=DC =
=F4=E5=DF=ED=E5=E9 =ED=E1 =E5=EE=E5=EB=DF=F3=F3=E5=F4=E1=E9 =E3=E9=E1 =
=ED=E1 =F0=F1=EF=F3=E1=F1=EC=EF=F3=F4=E5=DF =F3=F4=EF=ED =ED=DD=EF =
=F8=E7=F6=E9=E1=EA=FC =F4=F1=FC=F0=EF =E6=F9=DE=F2. =D4=E1 =
=F4=E7=EB=E5=EF=F0=F4=E9=EA=DC =EA=E1=ED=DC=EB=E9=E1 =EA=E1=E9 =EF=E9 =
=F0=DC=F1=EF=F7=EF=E9 =EA=E1=EB=F9=E4=E9=E1=EA=DE=F2 =
=F4=E7=EB=E5=FC=F1=E1=F3=E7=F2, =DD=F7=EF=F5=ED =E4=E5=E9 =F0=FE=F2 =
=EF=E9 =E1=F1=E9=E8=EC=EF=DF =E1=EE=E9=EF=EB=FC=E3=E7=F3=E7=F2 =
=DD=F7=EF=F5=ED =EC=E5=E9=F9=E8=E5=DF =E1=F1=EA=E5=F4=DC =F4=E1 =
=F4=E5=EB=E5=F5=F4=E1=DF=E1 5 =F7=F1=FC=ED=E9=E1, =F7=DC=F1=E7 =
=F3=F4=E7=ED =E5=F0=E9=F4=F5=F7=DF=E1 =
=F3=F5=ED=E4=F1=EF=EC=E7=F4=E9=EA=FE=ED =F0=EB=E1=F4=F6=EF=F1=EC=FE=ED =
=FC=F0=F9=F2 =F4=EF Amazon Prime, =F4=EF Netflix =EA=E1=E9 =F4=EF Disney =
+.
=D3=
=FD=EC=F6=F9=ED=E1 =EC=E5 =F4=E7=ED Leichtman Research Group, =
=EC=FC=ED=EF =F4=EF 2018, =EF=E9 =F0=DC=F1=EF=F7=EF=E9 =
=EA=E1=EB=F9=E4=E9=E1=EA=DE=F2 =F4=E7=EB=E5=FC=F1=E1=F3=E7=F2 =
=F3=F4=E9=F2 =C7=D0=C1 =DD=F7=E1=F3=E1=ED =F0=E5=F1=DF=F0=EF=F5 1 =
=E5=EA=E1=F4=EF=EC=EC=FD=F1=E9=EF =F7=F1=DE=F3=F4=E5=F2. =D4=EF 2013, =
=F4=EF 86% =F4=F9=ED =ED=EF=E9=EA=EF=EA=F5=F1=E9=FE=ED =F4=F9=ED =
=C7=D0=C1 =F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=EF=FD=F3=E5 =
=EA=E1=EB=F9=E4=E9=E1=EA=DE =F5=F0=E7=F1=E5=F3=DF=E1 =FE=F3=F0=EF=F5, =
=EC=DD=F7=F1=E9 =F4=EF =F4=DD=EB=EF=F2 =F4=EF=F5 2018, =EF =
=E1=F1=E9=E8=EC=FC=F2 =EC=E5=E9=FE=E8=E7=EA=E5 =F3=F4=EF 78% =
=E4=E7=EB=E1=E4=DE =F3=F7=E5=E4=FC=ED 10%, =F3=E5 =
=EB=E9=E3=FC=F4=E5=F1=EF =E1=F0=FC =EC=E9=E1 =
=E4=E5=EA=E1=E5=F4=DF=E1.
=C4=
=E9=E1=E2=DC=E6=EF=ED=F4=E1=F2 =F4=EF=F5=F2 =E1=F1=E9=E8=EC=EF=FD=F2, =
=E4=E5=ED =E5=DF=ED=E1=E9 =E4=FD=F3=EA=EF=EB=EF =ED=E1 =
=EA=E1=F4=E1=EB=DC=E2=E5=E9=F2 =E3=E9=E1=F4=DF =EF=E9 =
=E5=F4=E1=E9=F1=E5=DF=E5=F2 =F0=EF=F5 =
=F7=F1=E7=F3=E9=EC=EF=F0=EF=E9=EF=FD=F3=E1=ED =F4=E7=ED =
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7 =
(=F4=E7=EB=E5=FC=F1=E1=F3=E7, =F1=E1=E4=E9=FC=F6=F9=ED=EF =EA=E1=E9 =
=F4=FD=F0=EF), =DD=F3=F0=E5=F5=F3=E1=ED =ED=E1 =
=E1=ED=E1=E4=E9=E1=F1=E8=F1=FE=F3=EF=F5=ED =F4=EF=ED =F4=F1=FC=F0=EF =
=F0=EF=F5 =F0=F1=EF=F3=E5=E3=E3=DF=E6=EF=F5=ED =ED=DD=EF=F5=F2 =
=F0=E5=EB=DC=F4=E5=F2.
=C1=
=EB=EB=DC =F0=DD=F1=E1 =E1=F0=FC =F4=E1 =E3=ED=F9=F3=F4=DC Social Media =
=EA=E1=E9 =F4=EF =F7=E1=EC=E7=EB=FC =EA=FC=F3=F4=EF=F2 =F0=EF=F5 =
=E1=F0=E1=E9=F4=E5=DF =EC=E9=E1 digital =EA=E1=EC=F0=DC=ED=E9=E1, =F4=E9 =
=EA=DC=ED=E5=E9 =F4=E7=ED =F8=E7=F6=E9=E1=EA=DE =
=E4=E9=E1=F6=DE=EC=E9=F3=E7 =F4=FC=F3=EF =
=E5=F0=E9=F4=F5=F7=E7=EC=DD=ED=E7;
=C7=
=E1=F0=DC=ED=F4=E7=F3=E7 =E5=DF=ED=E1=E9 =F3=F7=E5=F4=E9=EA=DC =
=E1=F0=EB=DE. =C7 =F8=E7=F6=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7 =
=E5=DF=ED=E1=E9 =E9=E4=E9=E1=DF=F4=E5=F1=E1 =
=F3=F4=EF=F7=E5=F5=EC=DD=ED=E7, =F0=F1=DC=E3=EC=E1 =F0=EF=F5 =F4=E7=ED =
=EA=DC=ED=E5=E9 =DD=ED=E1=ED =E1=F0=EF=F4=E5=EB=E5=F3=EC=E1=F4=E9=EA=FC =
=F4=F1=FC=F0=EF =E3=E9=E1 =ED=E1 =
=E1=ED=F4=E9=F3=F4=EF=E9=F7=E9=F3=F4=E5=DF =E7 =
=E4=E9=E1=F6=DE=EC=E9=F3=E7 =F4=EF=F5 Brand =EC=E5 =F4=EF=ED =
=E9=E4=E1=ED=E9=EA=FC =F0=E5=EB=DC=F4=E7 =F4=EF=F5. =D3=F4=E7=ED =
=F0=E1=F1=E1=E4=EF=F3=E9=E1=EA=DE =E4=E9=E1=F6=DE=EC=E9=F3=E7, =E5=EA =
=F4=EF=F5 =E1=ED=F4=E9=E8=DD=F4=EF=F5, =EF=E9 =
=E5=F0=E9=F7=E5=E9=F1=DE=F3=E5=E9=F2 =AB=E1=E3=EF=F1=DC=E6=EF=F5=ED =
=F7=FE=F1=EF=BB =F3=E5 =F3=F5=E3=EA=E5=EA=F1=E9=EC=DD=ED=E7 =FE=F1=E1 =
=F3=F4=E7=ED =F4=E7=EB=E5=FC=F1=E1=F3=E7 =DE =F4=EF =
=F1=E1=E4=E9=FC=F6=F9=ED=EF =EA=E1=E9 =
=E5=EC=F6=E1=ED=DF=E6=EF=ED=F4=E1=E9 =F3=E5 =FC=F3=EF=F5=F2 =
=F0=E1=F1=E1=EA=EF=EB=EF=F5=E8=EF=FD=ED. =D9=F3=F4=FC=F3=EF, =E4=E5=ED =
=DD=F7=EF=F5=ED =F4=EF=ED =DD=EB=E5=E3=F7=EF =F4=EF=F5 =F0=EF=E9=EF=F2 =
=E2=EB=DD=F0=E5=E9 =E1=F5=F4=DE =F4=E7 =
=E4=E9=E1=F6=DE=EC=E9=F3=E7.
=B6=
=F1=E1 =E7 =F0=F1=FE=F4=E7 =E1=F0=DC=ED=F4=E7=F3=E7, =
=E1=F5=E8=FC=F1=EC=E7=F4=E1 =E5=EA=F0=F1=EF=F3=F9=F0=E5=DF=F4=E1=E9 =
=E1=F0=FC =EC=DF=E1 =EA=E1=E9 =EC=FC=ED=EF =EB=DD=EE=E7: =
=D3=F4=FC=F7=E5=F5=F3=E7!
=B8=
=ED=E1 =E1=EA=FC=EC=E1 =FC=F6=E5=EB=EF=F2, =F0=EF=F5 =
=E4=E9=E1=F6=EF=F1=EF=F0=EF=E9=E5=DF =F4=E7=ED =F8=E7=F6=E9=E1=EA=DE =
=E4=E9=E1=F6=DE=EC=E9=F3=E7 =E1=F0=FC =F4=EF =
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=E7 =E4=F5=ED=E1=F4=FC=F4=E7=F4=E1 =
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=F7=F1=FC=ED=EF. =C5=ED=FE =F3=F4=E1 =F6=F5=F3=E9=EA=DC =EC=DD=F3=E1 =
=F0=F1=DD=F0=E5=E9 =ED=E1 =F0=E5=F1=E9=EC=DD=ED=E5=E9=F2 =EC=E9=E1 =
=EF=F1=E9=F3=EC=DD=ED=E7 =F0=E5=F1=DF=EF=E4=EF =E3=E9=E1 =ED=E1 =
=EC=DC=E8=E5=E9=F2 =E5=DC=ED =E7 =E5=ED=DD=F1=E3=E5=E9=E1 =F0=EF=F5 =
=DD=EA=E1=ED=E5=F2 =EB=E5=E9=F4=EF=FD=F1=E3=E7=F3=E5 =DE =FC=F7=E9 =
(=E1=ED =EA=E1=E9 =EF=E9 =E4=E5=DF=EA=F4=E5=F2 =
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=F0=DC=ED=F4=E1 =E1=EA=F1=E9=E2=E5=DF=F2), =E7 =F8=E7=F6=E9=E1=EA=DE =
=E4=E9=E1=F6=DE=EC=E9=F3=E7 =E4=E9=E5=F5=EA=EF=EB=FD=ED=E5=E9 =
=EA=E1=F4=DC =F0=EF=EB=FD =F4=EF=ED =
=DD=EB=E5=E3=F7=EF.
=D0=
=FC=F3=EF=E9 =E5=F0=E9=F3=EA=DD=F0=F4=E5=F2 =
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=F3=EF=F5 =EC=DD=F3=F9 =EC=E9=E1=F2 =F3=F4=F1=E1=F4=E7=E3=E9=EA=DE=F2 =
SEO, =F3=E5 =EC=E9=E1 =E4=E5=E4=EF=EC=DD=ED=E7 =F0=E5=F1=DF=EF=E4=EF; =
=B9=F4=E1=ED =FC=F0=F9=F2 =F5=F0=EF=EB=FC=E3=E9=E6=E5=F2; =C1=ED =
=FC=F7=E9, =EC=F0=EF=F1=E5=DF=F2 =ED=E1 =EA=DC=ED=E5=E9=F2 =
=E1=EC=DD=F3=F9=F2 =F4=E9=F2 =E1=EB=EB=E1=E3=DD=F2 =F0=EF=F5 =
=E8=DD=EB=E5=E9=F2, =E3=E9=E1 =ED=E1 =E1=F5=EE=DE=F3=E5=E9=F2 =F4=E7=ED =
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=CC=DD=F3=E1 =C4=E9=EA=F4=FD=F9=F3=E7=F2 (Social Media =
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=E1=ED=E1=E6=DE=F4=E7=F3=E7.
Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: =
+306940715510
From: Tasos Vogiatzis <tv@brainfoodmedia.gr> =
Sent: Sunday, September 29, 2024 7:35 PM
To: =
‘=CC=E1=F1=E9=DC=ED=ED=E1 =C1=E3=E3=E5=EB=DC=EA=E7’ <mangelaki@brainfoodmedia.gr>; ‘=C4=E7=EC=DE=F4=F1=E7=F2 =D0=E1=F1=E1=F3=F7=DC=EA=E7=F2’ <dparaschakis@brainfoodmedi=
a.gr>
Subject: FW: Essentials – part 1: Digital =
advertising =EA=E1=E9 =F4=EF =
programmatic
Essentials – part 1
VIDEO ADS
=CF=E9 2 =
=E2=E1=F3=E9=EA=E5=F2 =EA=E1=F4=E7=E3=EF=F1=E9=E5=F2 video ads: instream =EA=E1=E9 outstream
https://www.youtube.com/watch?v=3DPWA1O27WXIs
https://www.youtube.com/watch?v=3D2Az2qrQkAx8
DISPLAY ADS (banner)
=D4=FD=F0=EF=E9 display =
=E4=E9=E1=F6=E7=EC=E9=F3=E7=F2
https://www.youtube.com/watch?v=3DqzLdig9WW_o
PROGRAMMATIC ADVERTISING
=C4=E9=E1=F6=EF=F1=E5=F2 =EC=E5=F4=E1=EE=F5 Open MarketPlace =EA=E1=E9 Private MarketPlace (PMP):
https://www.youtub=
e.com/watch?v=3D6JnbO2Rr76k
PMP =
deals
https://www.youtub=
e.com/watch?v=3DmP6XnRe1yxE
=EA=E1=E9 =E1=F5=F4=EF
https://www.publift.com/adteach/ultimate-guide-t=
o-the-private-marketplace-for-publishers
=D0=CB=C1=D4=D6=CF=D1=CC=C5=D3 =
(=E5=EC=E5=E9=F2 =
=E5=E9=EC=E1=F3=F4=E5 SSP)
=C4=E9=E1=F6=EF=F1=DD=F2 SSP =EA=E1=E9 DSP
https://www.youtub=
e.com/watch?v=3DDEkOojyhIp4
Tasos =
Vogiatzis
Managing =
Director
www.brainfoodmedia.gr | www.brainfood.gr =
Alfavita.gr | Allyou.gr =
| Avopolis.gr | Botrini.gr | Childit.gr | =
Glykouli.gr
Enwsi.gr | Epixeiro.gr | =
Platform.gr | Tetrapodo.gr | Thecaller.gr | =
Theopinion.gr
P. 212-1056743 | M: =
+306940715510
——=_NextPart_001_002B_01DB12A7.1A45EBF0–
——=_NextPart_000_002A_01DB12A7.1A45EBF0
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