RE: Brainfood Media – BidSwitch Partnership Opportunity
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Hello, and thanks for getting back to us,
=20
We operate a network of over 110 publishers (all family friendly sites),
with over 300M requests per month, with a goal of x3 in 2024 and x10 in =
the
next few years.
We have contracts of direct collaboration for (mainly) video ads on =
these
publishers, no intermediates between us.
We also collaborate with Mindshare, Tempo-OMD, BGM-OMD, Kinesso and more =
on
PMP deals.
We have started expanding in the Cyprus market and we plan to expand =
also on
Balcan countries, initially.
We use the SSP of Vidverto.io (ex mox.tv), but we are in beta stage
(testing) our own platform, hosted under domain cleon.tv, based on the
player of target-video (ex-brid.tv) and on Adbutler’s API.=20
Our platform also will be funded by European Commission funds / Greek =
funds
(NSNF) – the overall investment is 1.4 million – We are placed in =
position
29 among 600 investment projects evaluated by the competent authorities.
Our 5 year plan involves expansion in many countries, but the most =
important
is what we will offer to all publishers.
This will be the first solution internationally that will provide for =
EVERY
publisher, with one tag, to:
Serve their own video ads (preroll-oustream)
Make their own PMP deals with an automatic process=20
Monetize the rest of the inventory through Open Auction.
No extra costs, no hidden costs, just a very small rate for us. No
exclusions, apart from the quality factor (only family friendly sites =
are
accepted).
All publishers will have transparent stats, detailed stats, we will put =
an
end to the process where everything is vague or hidden.
=20
Now, the answers on your questions:
=20
1. How do you count the SIVT rate? Do you work with any 3rd party vendor =
to
double verify anomalous traffic? Could you please provide an email of =
your
POC in this company for us?
Adbutler is using a multifaceted approach, first we use the IAB Bots and
Crawlers list, then we filter any other user agent with ‘bot’ in the =
string.
Next, we use an industry honeypot catchall for known datacenters and =
lastly
we use TheMediaTrust for IVT and Malware scanning. We do support 3rd =
party
IVT trackers like Moat, DoubleVerify, Escalated etc.
=20
2. Could you tell us more about the development or build process of your =
SSP
platform? (I.e how long it took, how many team members are operating =
this
system?)
There are already 12 dedicated members on this team
(development/technologies) and 6 on the support, apart from the very
experienced Adbutler team that supports us.
AdButler has been around for 20+ years, they’ve had our programmatic
offering available for 5+ years now. AdButler is a BYOD (Bring Your Own
Demand) platform allowing publishers to connect their own demand sources =
and
AdButler mediating an OpenRTB auction
Target-video (ex-brid.tv), used for the video player, is one of the =
leading
technological companies in this field, with an experience of over 7 =
years
especially on video programmatic.
=20
3. Could you please share your sellers.json file?
https://cleon.tv/sellers.json
I’m sending attached all our domains and their pageviews inventory we =
have,
mainly video ads.
We have direct access on all of them – no intermediates.
In some of them, which are huge publishers in Greece, we have =
exclusivity on
video (protothema.gr, newsit.gr, lifo.gr) and more.
=20
4. Do you always pass the supply chain object in the requests?
Yes
=20
5. How much of your traffic has direct ads.txt / app-ads.txt status? =
Please
be noted that BidSwitch blocks all the unauthorized ads.txt traffic and
doesn’t monetize it.
100%
=20
6. Have you discussed with any DSPs about trading on BidSwitch before?
Please be aware that only DSPs can initiate a connection with you =
through
BidSwitch and BidSwitch as a neutral platform couldn’t help you to =
establish
these connections.
No
=20
7. What are the demand platforms which you currently work with through =
RTB
protocol?
We have just signed a contract with Adform, this is the only demand =
partner
we have right now.
=20
8. What are the inventory types and geos that you would like to target?
Mainly video ads for the first stage, as it is the sector that we have =
given
focus on, but display is also on the plan.
=20
Thanks a lot in advance and looking forward to hearing from you soon.
Please reply if you have received it, in case it was left in the spam.
=20
=20
=20
From: BidSwitch Trading Team =20
Sent: Tuesday, June 25, 2024 12:20 PM
To: Tasos Vogiatzis ; BidSwitch Trading Team
; BidSwitch Trading Team
Subject: Re: Brainfood Media – BidSwitch Partnership Opportunity
=20
Hello Tasos,
=20
Sorry for a delay and thank you for reaching out.
=20
What is BidSwitch: =
BidSwitch
is an independent and neutral programmatic infrastructure that operates =
as a
global marketplace connecting various demand-side platforms (DSPs) and
supply-side platforms (SSPs) in the digital advertising ecosystem. It =
acts
as a middleware between multiple ad tech platforms, making it easier for
suppliers to connect with multiple buyers and for advertisers to access =
a
wide range of inventory sources.
Would you mind answering some questions for us to learn more about your =
SSP
platform:
1. How do you count the SIVT rate? Do you work with any 3rd party vendor =
to
double verify anomalous traffic? Could you please provide an email of =
your
POC in this company for us?
2. Could you tell us more about the development or build process of your =
SSP
platform? (I.e how long it took, how many team members are operating =
this
system?)
3. Could you please share your sellers.json file?
4. Do you always pass the supply chain object in the requests?
5. How much of your traffic has direct ads.txt / app-ads.txt status? =
Please
be noted that BidSwitch blocks all the unauthorized ads.txt traffic and
doesn’t monetize it.
6. Have you discussed with any DSPs about trading on BidSwitch before?
Please be aware that only DSPs can initiate a connection with you =
through
BidSwitch and BidSwitch as a neutral platform couldn’t help you to =
establish
these connections.
7. What are the demand platforms which you currently work with through =
RTB
protocol?
8. What are the inventory types and geos that you would like to target?
=20
Regards,
BidSwitch Trading Team
=20
=20
=20
From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Date: Thursday, 20 June 2024 at 17:07
To: BidSwitch Trading Team <
trading@bidswitch.net>, BidSwitch Trading Team <
trading@bidswitch.com>
Subject: RE: Brainfood Media – BidSwitch Partnership Opportunity
=09
=CF=F1=E9=F3=EC=DD=ED=E1 =DC=F4=EF=EC=E1 =F0=EF=F5 =DD=EB=E1=E2=E1=ED =
=E1=F5=F4=FC =F4=EF =EC=DE=ED=F5=EC=E1 =E4=E5=ED =
=EB=E1=EC=E2=DC=ED=EF=F5=ED =F3=F5=F7=ED=DC =EC=E7=ED=FD=EC=E1=F4=E1
=E7=EB=E5=EA=F4=F1=EF=ED=E9=EA=EF=FD =
=F4=E1=F7=F5=E4=F1=EF=EC=E5=DF=EF=F5 =E1=F0=FC tv@brainfoodmedia.gr
. =CC=DC=E8=E5=F4=E5 =E3=E9=E1=F4=DF =
=E5=DF=ED=E1=E9 =F3=E7=EC=E1=ED=F4=E9=EA=FC
=20
=09
Hello=20
I know that this answer does not change with out notice.
As we now have a network of 300M requests ONLY video and we plan to =
enter
the display and more rich media territory, which will double or triple =
these
requests, is it something we can discuss?
Personally, I see other partners suggesting us to collaborate with you =
as
intermediates, I don’t see any reason why all this very premium and =
unique
inventory, should be put under another partner.
Thanks a lot in advance and looking forward to hearing from you soon.
Best,
=20
Tasos Vogiatzis
Managing Director
=20
www.brainfoodmedia.gr |
www.brainfood.gr=20
=20
P. 212-1056743 | M: +306940715510
=20
=20
From: BidSwitch Trading Team <trading@bidswitch.net
>=20
Sent: Monday, March 11, 2024 5:03 PM
To: Tasos Vogiatzis <tv@brainfoodmedia.gr =
>;
BidSwitch Trading Team <trading@bidswitch.net =
>; BidSwitch Trading Team <trading@bidswitch.com
>
Subject: Re: Brainfood Media – BidSwitch Partnership Opportunity
=20
Hello Tasos,
=20
Situation didn’t change – we still don’t on-board new partners. We will
contact you if it’s changed.
=20
Regards,
BidSwitch Trading Team
=20
=20
From: Tasos Vogiatzis < =
tv@brainfoodmedia.gr>
Date: Monday, 11 March 2024 at 13:32
To: BidSwitch Trading Team <
trading@bidswitch.net>, BidSwitch Trading Team <
trading@bidswitch.com>
Subject: RE: Brainfood Media – BidSwitch Partnership Opportunity
=09
=CF=F1=E9=F3=EC=DD=ED=E1 =DC=F4=EF=EC=E1 =F0=EF=F5 =DD=EB=E1=E2=E1=ED =
=E1=F5=F4=FC =F4=EF =EC=DE=ED=F5=EC=E1 =E4=E5=ED =
=EB=E1=EC=E2=DC=ED=EF=F5=ED =F3=F5=F7=ED=DC =EC=E7=ED=FD=EC=E1=F4=E1
=E7=EB=E5=EA=F4=F1=EF=ED=E9=EA=EF=FD =
=F4=E1=F7=F5=E4=F1=EF=EC=E5=DF=EF=F5 =E1=F0=FC tv@brainfoodmedia.gr
. =CC=DC=E8=E5=F4=E5 =E3=E9=E1=F4=DF =
=E5=DF=ED=E1=E9 =F3=E7=EC=E1=ED=F4=E9=EA=FC
=20
=09
Hello
We have a premium inventory of 320m requests right now (direct access) =
and
our own video ad platform.
I contacted you several months ago, and had the following answer.
Would you consider examining our applications again?
=20
Tasos Vogiatzis
Managing Director
=20
www.brainfoodmedia.gr |
www.brainfood.gr=20
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr |
Glykouli.gr
Enwsi.gr | Epixeiro.gr | Platform.gr | Tetrapodo.gr | Thecaller.gr |
Theopinion.gr
=20
P. 212-1056743 | M: +306940715510
=20
=20
=20
——=_NextPart_002_00A0_01DAC744.7ABB26C0
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charset=”iso-8859-7″
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H=
ello, and thanks for getting back to us,
W=
e operate a network of over 110 publishers (all family friendly sites), =
with over 300M requests per month, with a goal of x3 in 2024 and x10 in =
the next few years.
W=
e have contracts of direct collaboration for (mainly) video ads on these =
publishers, no intermediates between us.
W=
e also collaborate with Mindshare, Tempo-OMD, BGM-OMD, Kinesso and more =
on PMP deals.
W=
e have started expanding in the Cyprus market and we plan to expand also =
on Balcan countries, initially.
W=
e use the SSP of Vidverto.io (ex mox.tv), but we are in beta stage =
(testing) our own platform, hosted under domain cleon.tv, based on the =
player of target-video (ex-brid.tv) and on Adbutler’s API. =
O=
ur platform also will be funded by European Commission funds / Greek =
funds (NSNF) – the overall investment is 1.4 million – We =
are placed in position 29 among 600 investment projects evaluated by the =
competent authorities.
O=
ur 5 year plan involves expansion in many countries, but the most =
important is what we will offer to all publishers.
T=
his will be the first solution internationally that will provide for =
EVERY publisher, with one tag, to:
S=
erve their own video ads (preroll-oustream)
M=
ake their own PMP deals with an automatic process
M=
onetize the rest of the inventory through Open Auction.
N=
o extra costs, no hidden costs, just a very small rate for us. No =
exclusions, apart from the quality factor (only family friendly sites =
are accepted).
A=
ll publishers will have transparent stats, detailed stats, we will put =
an end to the process where everything is vague or hidden.
&=
nbsp;
N=
ow, the answers on your questions:
&=
nbsp;
1=
. How do you count the SIVT rate? Do you work with any 3rd party vendor =
to double verify anomalous traffic? Could you please provide an email of =
your POC in this company for us?
A=
dbutler is using a multifaceted approach, first we use the IAB Bots and =
Crawlers list, then we filter any other user agent with ‘bot’ in the =
string. Next, we use an industry honeypot catchall for known =
datacenters and lastly we use TheMediaTrust for IVT and Malware =
scanning. We do support 3rd party IVT trackers like Moat, =
DoubleVerify, Escalated etc.
&=
nbsp;
2=
. Could you tell us more about the development or build process of your =
SSP platform? (I.e how long it took, how many team members are =
operating this system?)There are already 12 dedicated members on this team =
(development/technologies) and 6 on the support, apart from the very =
experienced Adbutler team that supports us.
AdButler has been around for 20+ years, they’ve had our =
programmatic offering available for 5+ years now. AdButler is a =
BYOD (Bring Your Own Demand) platform allowing publishers to connect =
their own demand sources and AdButler mediating an OpenRTB =
auction
T=
arget-video (ex-brid.tv), used for the video player, is one of the =
leading technological companies in this field, with an experience of =
over 7 years especially on video programmatic.
&=
nbsp;
3=
. Could you please share your sellers.json file?
I=
’m sending attached all our domains and their pageviews =
inventory we have, mainly video ads.
W=
e have direct access on all of them – no =
intermediates.
I=
n some of them, which are huge publishers in Greece, we have exclusivity =
on video (protothema.gr, newsit.gr, lifo.gr) and =
more.
&=
nbsp;
4=
. Do you always pass the supply chain object in the =
requests?
Y=
es
&=
nbsp;
5=
. How much of your traffic has direct ads.txt / app-ads.txt status? =
Please be noted that BidSwitch blocks all the unauthorized ads.txt =
traffic and doesn’t monetize it.
1=
00%
&=
nbsp;
6=
. Have you discussed with any DSPs about trading on BidSwitch before? =
Please be aware that only DSPs can initiate a connection with you =
through BidSwitch and BidSwitch as a neutral platform couldn’t help you =
to establish these connections.
N=
o
&=
nbsp;
7=
. What are the demand platforms which you currently work with through =
RTB protocol?
W=
e have just signed a contract with Adform, this is the only demand =
partner we have right now.
&=
nbsp;
8=
. What are the inventory types and geos that you would like to =
target?
M=
ainly video ads for the first stage, as it is the sector that we have =
given focus on, but display is also on the plan.
T=
hanks a lot in advance and looking forward to hearing from you =
soon.
P=
lease reply if you have received it, in case it was left in the =
spam.
From: BidSwitch =
Trading Team <trading@bidswitch.net>
Sent: Tuesday, =
June 25, 2024 12:20 PM
To: Tasos Vogiatzis =
<tv@brainfoodmedia.gr>; BidSwitch Trading Team =
<trading@bidswitch.net>; BidSwitch Trading Team =
<trading@bidswitch.com>
Subject: Re: Brainfood Media – =
BidSwitch Partnership Opportunity
H=
ello Tasos,
S=
orry for a delay and thank you for =
reaching out.
What is =
BidSwitch: BidSwitch is an independent and neutral =
programmatic infrastructure that operates as a global marketplace =
connecting various demand-side platforms (DSPs) and supply-side =
platforms (SSPs) in the digital advertising ecosystem. It acts as a =
middleware between multiple ad tech platforms, making it easier for =
suppliers to connect with multiple buyers and for advertisers to access =
a wide range of inventory sources.
Would you =
mind answering some questions for us to learn more about your SSP =
platform:
1. How do you count the SIVT rate? Do you work with any =
3rd party vendor to double verify anomalous traffic? Could you please =
provide an email of your POC in this company for =
us?
2. Could =
you tell us more about the development or build process of your SSP =
platform? (I.e how long it took, how many team members are =
operating this system?)
3. Could you please share your sellers.json =
file?
4. Do you =
always pass the supply chain object in the =
requests?
5. How much =
of your traffic has direct ads.txt / app-ads.txt status? Please be noted =
that BidSwitch blocks all the unauthorized ads.txt traffic and doesn’t =
monetize it.
6. Have you discussed with any DSPs about trading =
on BidSwitch before? Please be aware that only DSPs can initiate a =
connection with you through BidSwitch and BidSwitch as a =
neutral platform couldn’t help you to establish these =
connections.
7. What are the demand platforms which you currently =
work with through RTB protocol?
8. What are the inventory types =
and geos that you would like to target?
R=
egards,
BidSwitch Trading Team
|
From: Tasos Vogiatzis =
<tv@brainfoodmedia.gr>
Date: Thursday, =
20 June 2024 at 17:07
To: BidSwitch Trading Team =
<trading@bidswitch.net>, BidSwitch Trading Team =
<trading@bidswitch.com>
Subject: RE: =
Brainfood Media – BidSwitch Partnership =
Opportunity
=CF= |
Hello
I know that this answer does not change with out notice.
As we now have a network of 300M requests ONLY video and we plan to =
enter the display and more rich media territory, which will double or =
triple these requests, is it something we can discuss?
Personally, I see other partners suggesting us to collaborate with you =
as intermediates, I don’t see any reason why all this very premium =
and unique inventory, should be put under another partner.
Thanks a lot in advance and looking forward to hearing from you =
soon.
Best,
Tasos Vogiatzis
Managing Director
www.brainfoodmedia.gr | www.brainfood.gr
P. 212-1056743 | M: +306940715510
From: BidSwitch =
Trading Team <trading@bidswitch.net> =
Sent: Monday, March 11, 2024 5:03 PM
To: Tasos =
Vogiatzis <tv@brainfoodmedia.gr>; =
BidSwitch Trading Team <trading@bidswitch.net>; =
BidSwitch Trading Team <trading@bidswitch.com>
Subject: Re: Brainfood Media – BidSwitch Partnership =
Opportunity
Hello Tasos,
Situation =
didn’t change – we still don’t on-board new partners. =
We will contact you if it’s changed.
Regards,
BidSwitch =
Trading Team
|
=
From: =
Tasos Vogiatzis <tv@brainfoodmedia.gr>
Date: Monday, 11 =
March 2024 at 13:32
To: BidSwitch Trading Team =
<trading@bidswitch.net>, BidSwitch Trading Team =
<trading@bidswitch.com>
Subject: RE: =
Brainfood Media – BidSwitch Partnership Opportunity
=CF= |
Hello
We have a premium inventory of 320m requests right now (direct access) =
and our own video ad platform.
I contacted you several months ago, and had the following =
answer.
Would you consider examining our applications again?
Tasos Vogiatzis
Managing Director
www.brainfoodmedia.gr | www.brainfood.gr
Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | Glykouli.gr
Enwsi.gr | Epixeiro.gr | Platform.gr | Tetrapodo.gr | Thecaller.gr | Theopinion.gr
P. 212-1056743 | M: +306940715510
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