RE: rewarded formats cpm

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=BA=CF=8C=CF=84=CE=B7=CF=84=CE=B1

Tasos Vogiatzis

Managing Director

www.brainfoodmedia.gr | www.brainfood.gr

P. 212-1056743 | M: +306940715510

From: =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedia.gr>
Sent: Thursday, March =
28, 2024 5:06 PM
To: ‘Tasos Vogiatzis’ =
<tv@brainfoodmedia.gr>
Cc: =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ <andgian@brainfoodmedia.gr>; =
‘=CE=91=CF=83=CF=80=CE=B1=CF=83=CE=AF=CE=B1 =
=CE=9A=CE=B1=CF=81=CE=B2=CE=BF=CF=85=CE=BD=CE=AC’ =
<pubsupport2@brainfoodmedia.gr>
Subject: RE: rewarded =
formats cpm

=CE=A4=CE=AC=CF=83=CE=BF =CF=83=CE=BF=CF=85 =
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=CE=BE=CE=B5=CE=BA=CE=B9=CE=BD=CE=AE=CF=83=CE=B1=CE=BC=CE=B5.

=CE=9F=CF=85=CF=83=CE=B9=CE=B1=CF=83=CF=84=CE=
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=CE=BA=CE=B1=CE=BD=CE=AD=CE=BD=CE=B1=CE=BD =
=CE=AD=CE=BB=CE=B5=CE=B3=CF=87=CE=BF, =
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=CE=BC=CF=80=CE=BF=CF=81=CE=BF=CF=8D=CE=BC=CE=B5 =CE=BD=CE=B1 =
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=CF=87=CE=B1=CE=BC=CE=B7=CE=BB=CF=8C=CF=84=CE=B5=CF=81=CE=BF =
=CE=BA=CE=B1=CE=B9 =
=CF=85=CF=88=CE=B7=CE=BB=CF=8C=CF=84=CE=B5=CF=81=CE=BF CPM.

=CE=95=CE=BD=CF=84=CF=89=CE=BC=CE=B5=CF=84=CE=
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=CE=BF pelop.gr, =CF=80=CE=BF=CF=85 =
=CE=BA=CE=AC=CE=BD=CE=B5=CE=B9 =CF=84=CE=B5=CF=83=CF=84 =
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=CE=BF=CF=85=CF=83=CE=B9=CE=B1=CF=83=CF=84=CE=B9=CE=BA=CE=AC =
prestitial =CE=BC=CE=B5 cpm 1.2$ =CE=BA=CE=B1=CE=B9 =
1,3$.

=CE=A0=CF=81=CE=BF=CF=83=CE=B8=CE=AD=CF=83=CE=
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=CE=B1=CF=85=CE=BE=CE=B7=CE=B8=CE=B5=CE=AF =CE=BA=CE=B1=CE=B9 =
=CF=84=CE=BF CPM.

=CE=95=CE=BD=CF=8E =CF=84=CE=BF metrosport.gr =CE=AD=CF=87=CE=B5=CE=B9 cpm 3$.

T.

From: =
Olesia =
Dudla =
<olesia.dudla@vidverto.io> =

Sent: =
Thursday, =
March 28, =
2024 4:58 PM
To=
: =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedia.gr>
Cc=
: =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 <andgian@brainfoodmedia.gr>; =
=CE=91=CF=83=CF=80=CE=B1=CF=83=CE=AF=CE=B1 =
=CE=9A=CE=B1=CF=81=CE=B2=CE=BF=CF=85=CE=BD=CE=AC <pubsupport2@brainfoodmedia.gr>; =
Brainfood =
Publisher Support =
<pubsupport@brainfoodmedia.gr>; =
=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 <mangelaki@brainfoodmedia.gr>
Subject: =
Re: =
rewarded =
formats cpm

No, there is no =
option to set the lowest or highest range of CPM. It could be done only =
for video, but not for this =
format.

I can ask if we =
could try to set some fixed CPM, not a range. Last time I asked, there =
were no options.

=D1=87=D1=82, 28 =D0=B1=D0=B5=D1=80. =
2024=E2=80=AF=D1=80. =D0=BE 16:49 =CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedi=
a.gr> =D0=BF=D0=B8=D1=88=D0=B5:

Olesia can we set a floor price?

For example for these creatives we don=E2=80=99t want cpm lower than =
1.8$.

Titina =
Papadimatou

www.brainfoodmedia.gr | www.influencing.gr

Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Enwsi.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr | =
Thecaller.gr

=CE=91=CF=85=CE=BB=
=CF=8E=CE=BD=CE=BF=CF=82 1, =CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =
=CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr

P. +30 212 1056743

From: Olesia =
Dudla <olesia.dudla@vidverto.io>
Sent: =
Thursday, March 28, 2024 4:39 PM
To: =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedia.gr>
Cc: =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 <andgian@brainfoodmedia.gr>; =
=CE=91=CF=83=CF=80=CE=B1=CF=83=CE=AF=CE=B1 =
=CE=9A=CE=B1=CF=81=CE=B2=CE=BF=CF=85=CE=BD=CE=AC <pubsupport2@brainfoodmedia.gr>; Brainfood =
Publisher Support <pubsupport@brainfoodmedia.gr>; =
=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 <mangelaki@brainfoodmedia.gr>
Subject: =
Re: rewarded formats cpm

Titina,

Different partners =
have different AI and the demand, so it is only one solution to make the =
difference. I hope it will work. I will notify you when I approve Biddo =
and switch the demand partner.

Yes, you =
are right, the AI decides it by some logic using the data that =
users agree on CMP on websites.

I hope I explained =
to you well because it is important for me that you understand the logic =
and we are on the page.

Thanks

=D1=87=D1=82=
, 28 =D0=B1=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 16:15 =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Olesia I=E2=80=99m sorry but I still don=E2=80=99t understand =
it.

Why did we add Biddo at pelop.gr in order to increase demand and hopefully =
CPM? When you say that AI sets the cpm and not you, why did we send =
Biddo?

One site may have cpm 1$ and another one, which AI =
=E2=80=9Cthinks=E2=80=9D is more premium, may have =
4$?

Thanks,

t.

Titina =
Papadimatou

www.brainfoodmedia.gr | www.influencing.gr

Alfavita.gr | Allyou.gr | Avopolis.gr | Botrini.gr | Childit.gr | =
Enwsi.gr

Epixeiro.gr | Platform.gr | Tetrapodo.gr | glykouli.gr | =
Thecaller.gr

=CE=91=CF=85=CE=BB=
=CF=8E=CE=BD=CE=BF=CF=82 1, =CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =
=CF=84.=CE=BA. 104 43

tpapadimatou@brainfoodmedia.gr

P. +30 212 1056743

From: Olesia =
Dudla <olesia.dudla@vidverto.io>
Sent: =
Thursday, March 28, 2024 4:02 PM
To: =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedia.gr>
Cc: =
=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85 =
<doraq@brainfoodmedia.gr>; =
=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85 <andgian@brainfoodmedia.gr>; =
=CE=91=CF=83=CF=80=CE=B1=CF=83=CE=AF=CE=B1 =
=CE=9A=CE=B1=CF=81=CE=B2=CE=BF=CF=85=CE=BD=CE=AC <pubsupport2@brainfoodmedia.gr>; Brainfood =
Publisher Support <pubsupport@brainfoodmedia.gr>; =
=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7 <mangelaki@brainfoodmedia.gr>
Subject: =
Re: rewarded formats cpm

Hi, =
Titina,

Yes, I had =
meetings, sorry for my delay. Thanks for waiting for =
me.

The logic of work =
of this banner is next – we have set up a Google-optimized rule that =
optimizes demand based on AI to give the publisher maximum profit. In =
other words, we don’t set any CPM – the AI generates the demand for each =
publisher based on the user experience and website itself. It is not the =
same system for video, it is only for this format and =
display.

The performance and =
revenue depends on the user experience as well – the impression is =
counted when the countdown (by seconds) is over. Many users skip it =
before the time is over. This counting of seconds is setted on Google =
together with creative, there are options to set only 5 minutes to count =
or another time…. Because we had this kind of request from =
Ukrainian publishers.

I have the same =
situation with one publisher in Romania from one Network. You can =
see it: (the SS only for our internal =
conversation).

=D1=87=D1=82=
, 28 =D0=B1=D0=B5=D1=80. 2024=E2=80=AF=D1=80. =D0=BE 15:48 =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedia.gr> =
=D0=BF=D0=B8=D1=88=D0=B5:

Olesia did you have the time to =
take a look at my previous mail regarding the =
cpm?

Because it=E2=80=99s very =
strange to have such a big difference between the =
sites.

Thanks,

t.

Titina =
Papadimatou

See Also

PMP Deal – New Deal | Reckitt | Durex

www.brainfoodmedia.gr | www.influencing.gr

Alfavita.gr | Allyou.gr | =
Avopolis.gr | Botrini.gr | Childit.gr | Enwsi.gr

Epixeiro.gr | Platform.gr | =
Tetrapodo.gr | glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 =
43

tpapadimatou@brainfoodmedia.gr =

P. +30 212 1056743 =

From: =
=CE=A4=CE=B9=CF=84=CE=AF=CE=BD=CE=B1 =
=CE=A0=CE=B1=CF=80=CE=B1=CE=B4=CE=B7=CE=BC=CE=AC=CF=84=CE=BF=CF=85 =
<tpapadimatou@brainfoodmedia.gr> =

Sent: Thursday, March 28, 2024 1:28 PM
To: ‘Olesia =
Dudla’ <olesia.dudla@vidverto.io>
Cc: =
‘=CE=98=CE=B5=CE=BF=CE=B4=CF=8E=CF=81=CE=B1 =
=CE=9A=CE=B9=CE=BF=CF=85=CF=81=CE=BA=CE=B5=CE=BD=CE=AF=CE=B4=CE=BF=CF=85’=
<doraq@brainfoodmedia.gr>; =
‘=CE=91=CE=BD=CE=B4=CF=81=CE=BF=CE=BC=CE=AC=CF=87=CE=B7 =
=CE=93=CE=B9=CE=B1=CE=BD=CE=BD=CE=B1=CE=BA=CE=BF=CF=80=CE=BF=CF=8D=CE=BB=CE=
=BF=CF=85’ <andgian@brainfoodmedia.gr>; =
‘=CE=91=CF=83=CF=80=CE=B1=CF=83=CE=AF=CE=B1 =
=CE=9A=CE=B1=CF=81=CE=B2=CE=BF=CF=85=CE=BD=CE=AC’ <pubsupport2@brainfoodmedia.gr>; ‘Brainfood =
Publisher Support’ <pubsupport@brainfoodmedia.gr>; =
‘=CE=9C=CE=B1=CF=81=CE=B9=CE=AC=CE=BD=CE=BD=CE=B1 =
=CE=91=CE=B3=CE=B3=CE=B5=CE=BB=CE=AC=CE=BA=CE=B7’ <mangelaki@brainfoodmedia.gr>
Subject: =
rewarded formats cpm
Importance: =
High

Hello Olesia,

Can you please explain to us how do you set the cpm at the =
rewarded formats?

Because you answered earlier about pelop.gr, but at metrosport.gr we see =
cpm 3.41$ & 3.25$ with 8%-9% fill rate. =

We do you have such an enormous difference between the =
sites?

Thanks,

t.

Titina =
Papadimatou

www.brainfoodmedia.gr | www.influencing.gr

Alfavita.gr | Allyou.gr | =
Avopolis.gr | Botrini.gr | Childit.gr | Enwsi.gr

Epixeiro.gr | Platform.gr | =
Tetrapodo.gr | glykouli.gr | Thecaller.gr

=CE=91=CF=85=CE=BB=CF=8E=CE=BD=CE=BF=CF=82 1, =
=CE=91=CE=B8=CE=AE=CE=BD=CE=B1, =CF=84.=CE=BA. 104 =
43

tpapadimatou@brainfoodmedia.gr =

P. +30 212 1056743 =

–=

Best =
Regards,Olesia DudlaMedia =
Buyer

— =

Best =
Regards,Olesia DudlaMedia =
Buyer

— =

Best =
Regards,Olesia DudlaMedia =
Buyer

——=_NextPart_001_0179_01DA8132.CE8F32D0–

——=_NextPart_000_0178_01DA8132.CE8F32D0
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——=_NextPart_000_0178_01DA8132.CE8F32D0–

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Τάσος Βογιατζής 28 Μαρτίου 2024

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